Follow Up After a Sales Appointment or Telephone Conversation

Dr. Mel Luthy, Chief Editor

Sample Letter #1

Thanks for taking the time to meet with me last (day). I think you will agree that we had a very productive meeting.

During our meeting, we spoke about your company's need for twice-weekly deliveries. We also spoke about my company's ability to provide these deliveries with a two-hour advance notice. The following points summarize our discussion:

*(list points of discussion)

Over the next few days, I will draft a formal proposal which will address these points. When the proposal is ready for your review, I will call you to set up an appointment for a formal presentation. In the meantime, if you have any questions, please call me at 555-5555.

Thanks again for your time and consideration.

Sample Letter #2

During our last meeting, we came to some preliminary decisions about working together. I believe I have a good understanding of your needs and you have a clear view of my services.

Therefore, I am asking that we sign a simple Letter of Intent so we can move toward a final contract. This letter would state your intent to contract with me and to make payments according to the schedule I described in my proposal to you. Once we sign this Letter of Intent, I will begin to process the final contract.

I will call you at the end of this week to set up an appointment to sign the Letter of Intent. I look forward to working with you.

Sample Letter #3

Since we last spoke six months ago, we have instituted new services that I believe will be of benefit to your company. My purpose in writing you today is to request a meeting to explore some of these new services.

Please take a few moments to review the enclosed information. I think you will be especially interested in (describe new service).

I will be calling you next week to set up a convenient appointment. If you have any immediate questions, please contact me at 555-5555.

Thanks. I'm looking forward to meeting with you again.

Sample Letter #4

I appreciate your taking the time to meet with me yesterday to discuss the book sales campaign. Your suggestion of having one of your representatives work with all the school libraries sounds practical and efficient. As promised, I have enclosed a copy of our most recent catalog, complete with price guides and information on hosting special sales events. I will be happy to provide you with additional information, as needed. Simply call me at 555-5555; otherwise, I will follow up with you next month.

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