Effective Fundraising for Nonprofits: Real-World Strategies That Work

by Attorney Ilona Bray

Pages: 496

eBook: (PDF 3.8 MB)

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Summary

Getting tax-exempt status for your nonprofit organization is just the first step -- whether its mission will succeed depends entirely on your ability to raise money. Fortunately, Effective Fundraising for Nonprofits will show you how.

Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists and more, Effective Fundraising for Nonprofits explains how to:

work with individual donors
plan special events
solicit grants from foundations and corporations
get media coverage
use the Web to further fundraising goals
start a side business to raise funds
and much more

The book also covers IRS rules and regulations, grassroots strategies for struggling nonprofits, the tools and staffing needed, and dozens of resources that you can take advantage of.

Best of all, Effective Fundraising for Nonprofits is written in plain English, cutting out the jargon and "consultant speak" that's all too common in many nonprofit books.

Press Reviews

"Provides clear answers for nonprofits, with advice from fundraisers, foundation staffers and journalists."

San Diego Union-Tribune

"If you have room for only one book on your fundraising bookshelf, Effective Fundraising for Nonprofits should be that book. Author Ilona Bray... does a remarkable job giving key information about every aspect of fundraising without being too simplistic."

Advancing Philanthropy

1. How to Use This Book

2. Fundraising Tools

A. Fundraising People
B. Fundraising Skills
C. Fundraising Equipment and Technology

3. Developing Your Fundraising Plan

A. Getting Started: Set Your Fundraising Goal
B. Evaluate Your Nonprofit's Fundraising Assets
C. Develop Your Fundraising Strategy

4. Attracting Individual Supporters

A. Make Your Organization Look Support-Worthy
B. Understand What Motivates Your Supporters
C. Bring in New Supporters

5. How to Keep the Givers Giving

A. Thank Your Supporters
B. Communicate Your Essential Message
C. Invite Supporters to Get More Involved
D. Analyze Your Donor Base
E. When to Call Your Supporters

6. Midscale and Major Donors

A. Background Research
B. Get to Know Your Existing Supporters
C. Annual Renewals of Support
D. Lectures, Small Events, and Parties for Major Supporters
E. One-on-One Meetings
F. Setting Up a Focused Major Gifts Campaign

7. Funds From the Great Beyond: Bequests and Planned Gifts

A. How to Attract Inheritance and Other Planned Gifts
B. Handling Simple Inheritance Gifts
C. First Steps Toward Attracting Inheritance Gifts
D. Preview of Other Planned Giving Arrangements

8. Special Events

A. Survey of Special Events
B. Choose the Right Event for Your Organization
C. Develop a Realistic Budget
D. Plan and Pace Event Activities
E. Deal With Risks and Liability Issues
F. Last-Minute Tasks and Tips
G. After the Event

9. Raising Money Through Business or Sales Activities

A. Tax Rules for Business Activities
B. Learn From Other Nonprofits' Experience
C. Develop Your Own Great-And Low-Risk-Business Idea
D. Measure Your Ideas Against Reality
E. Final Planning and Test Runs
F. Licensing, Sponsorships, and Other Relationships With Existing Businesses
G. The Next Steps

10. Seeking Grants From Foundations, Corporations, and Government

A. Understand the Funders
B. Research Grant Prospects
C. The Proposal Process, From Query Letter Onward
D. Follow Up With the Funder
E. Grant Renewals

11. Creating Printed Communications Materials

A. Brochures
B. Newsletters
C. Annual Reports

12. Designing Your Website for Maximum Fundraising Effectiveness

A. Basic Contact Information
B. Your Organization's Personality
C. Freshness
D. Content
E. Donation Information and Opportunities
F. Information on Where the Money Goes
G. Information About Funders and Donors
H. Tracking Users

13. Media Outreach

A. What Makes a Good Story
B. Who to Approach With Your Story
C. Pitching and Placing Stories
D. Protecting Yourself in Media Interactions

Appendix

Fundraising Worksheet 1: Sample Cost Analysis
Fundraising Worksheet 2: Fundraising Assets
Fundraising Worksheet 3: Fundraising Strategy Chart
Fundraising Worksheet 4: Mailing Evaluation
Fundraising Worksheet 5: Meeting Checklist
Fundraising Worksheet 6: Projected Special Event Expenses
Fundraising Worksheet 7: Projected Special Event Income
Fundraising Worksheet 8: Grantseeking Chart
Fundraising Worksheet 9: Grants Worksheet
Fundraising Worksheet 10: Check Your Website's Fundraising Effectiveness
Fundraising Worksheet 11: Press Release Template

Index

Effective Fundraising for Nonprofits: Real-World Strategies That Work

Summary

Press Reviews

Table of Contents