home > Products > Legal Forms

Starting & Running a Successful Newsletter or Magazine

by Cheryl Woodard

Pages: 472 eBook: (PDF 1.34 MB) Download the electronic version of this product and start reading it instantly! No shipping fees. Requires the Adobe Acrobat Reader

Price:   $29.99

Summary

Expert insight from the co-founder of PC and Macworld magazines!

Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're publishing creating simple newsletters, or a sophisticated magazine and website, it provides all the information necessary to start and run your business.

Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:

• raising start-up money
• attracting the best help
• choosing the right marketing strategies
• creating a solid subscription base
• building loyalty among readers and advertisers
• competing effectively against even the biggest adversaries

What's new?
The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.

Press Reviews

"The business expertise that all publishers need is well-presented in this book... Woodard's professional qualifications, coupled with her clear writing style... make this book a must-read for would-be publishers." Minneapolis Star-Tribune

"If you have the will to publish in today's changing print and digital media, then let this book show you the way. It is absolutely teeming with essential, practical information." Peder C. Johnson, Publisher, Desktop Journal

"I really wish I had this book when I started publishing eight years ago. It's the only book I've seen that provides all the crucial information publishers need to know." Tim Keck, Publisher, The Seattle Stranger

"Contains many cautions and bright ideas..." Orange County Register

"An excellent book." Jane Applegate, syndicated columnist

"The Resources for Publishers chapter, providing a reference guide to related books, associations, and software, is truly indispensable. Those considering entering into the world of publishing will gain a distinct advantage by reading this book." La Cocinita magazine

Table of Contents

Introduction

1. Smart Publishing

Three Publishing Options
Finding Your Place in the Publishing World
Creating Relationships
Surviving Through Efficiency
The Publisher's Golden Rules
Smart Publishers -- Some Examples

2. Building the Reader Relationship

The Qualities of a Good Audience
Learning About Your Audience
Choosing an Editorial Mission
Evaluating Your Competition
Designing Your Publication
Making Business Decisions
Making a Test Issue
Gearing Up Your Operations

3. Developing Your Circulation Strategy

Targeting the Best Subscribers
Choosing Efficient Marketing Channels
Running Successful Promotions
A Sample Marketing Plan

4. Subscription Budgeting and Profitability

Renewals and Conversions
Estimating Subscription Revenues
Estimating Publishing Expenses
Using Break-Even Analysis
Making a Budget

5. Building Your Advertising Business

Creating Advertising Relationships
The Publisher's Job: Strategy
The Marketing Director's Job: Communicating
The Sales Job: Building Relationships
The Publisher/Advertiser Relationship

6. Adding More Products

Strategies for Adding Products
Choosing the Right Products
Some Well-Executed Products

7. Raising Money and Working With Investors

The Financial Stages of Publications
Your Financial Attitudes
Writing Your Business Plan
Persuading Lenders or Investors
Sources of Money
Sample Fund Raising Strategies

8. Gathering and Using Financial Information

Financial Challenges
Using Numbers to Make Good Decisions
Get Numbers You Can Trust
A Sample Publisher's Scorecard: Cruises Update

9. Getting Help From Other People

Making Limited Resources Work
Vendors
Consultants and Independent Contractors

10. Managing Employees

How to Find Experienced People
Encouraging Collaboration
Developing Your Own Experts
Avoiding Common Hiring Mistakes
People Give Back What They Get

11. An Internet Publishing Strategy

Essentials for Start-Up Websites
Niche Strategies Are Working
New Revenue Opportunities Have Arrived
Building Your Online Business
Profitable Sites on Modest Budgets

12. Making Strategies

Why Publishers Need Strategies
Goals and Strategies
Planning

13. Troubleshooting

Recognizing Trouble
Strategic Problems
Fixing the Most Common Problems

14. Resources for Publishers

Associations
Books
Courses and Seminars
Periodicals
Publishing Industry Services
Software
Accounting
Publishing Business Software
Websites, Electronic Mailing Lists, Newsgroups, and Online Bulletin Boards

Index

Back to Top