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Announce or introduce a new salesperson
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Tips:
This letter informs a customer that your business contact with him or her is going to be someone new. The letter gives useful information and lets the customer feel valued.
1. Inform your customer that a new salesperson is joining your business and will be the new contact person.
Sentences:
We are very pleased to announce that Jane Doe is joining our sales team and will be serving your area. We feel very fortunate to have someone with her experience take over these responsibilities.
I am particularly happy to inform you that Mary Johnson, formerly of Doe Realty, is the newest member of our sales team. Mary brings with her a new dimension of understanding that will help us all.
We feel very fortunate to have John Doe join our sales force in office supplies. We have needed someone with his experience.
We are proud to announce that John Doe is going to be a member of our sales staff. John brings a wealth of experience, having worked both in research and development, and in quality control.
Phrases:
are pleased to announce that
are very pleased to introduce
feel very fortunate to
find her to be both knowledgeable and capable
happy to inform you
has an excellent background in
has left us, but
has much to contribute to
highly qualified to serve your needs
his valuable experience
joining our sales team
member of our sales staff
newest member of our sales team
our newest asset
pleased to have her on our staff
pleased with her expertise
someone with his experience
to assure a smooth transition
to announce the appointment of
wealth of experience in
will service your account
will be your new account manager
will be serving your area
will be replacing
2. Explain why the new salesperson will be of value to the customer. Customize your comments to fit the wants and needs of the customer.
Sentences:
She has worked in both manufacturing and sales, so she understands and can anticipate your needs.
Ms. Johnson has extensive experience in commercial real estate, so she will be the ideal person to serve you in these next months of development.
Ms. Johnson has worked for several years in the area, and recently graduated from Doe College. She is eager to combine her years of experience with her current knowledge for your benefit. She will be calling on your office soon. I think you will enjoy working with her.
Mr. Doe has taught desktop publishing and office procedures at the local community college for five years. We have known of his expertise for many months and are delighted that he has consented to join us.
Much of Ms. Doe's experience has been in the dairy business, so she understands your needs and concerns.
Phrases:
along with practical experience in
brings a special dimension to
delighted that he has agreed to join us
designs systems to fit your requirements
eager to work with you
has a special interest in
has considerable expertise in
has worked in both manufacturing and sales
has extensive experience in
has worked in this area since
impressive background in
increase the efficiency and profitability of your
much of her experience has been in
provide lab services and consulting
recently graduated from
successful on both sides of the desk
understands your needs and concerns
wealth of technical knowledge
will be the ideal person to serve you
will enjoy working with him
3. Tell the customer that you will personally introduce the new salesperson, if practical.
Sentences:
I will personally accompany her to the meeting next week. I think you will enjoy working with her.
My partner, Robert Johnson, will see that you are properly introduced. He will be able to answer any questions regarding this new association.
We will call for an appointment for you to get acquainted with her. She is already a fan of your cosmetics.
I will accompany him on his initial visits. He is eager to get acquainted and to serve your needs.
John will call on you within the week. If the distance were not so great, I would accompany him on this first visit, but I am sure you will find him competent and congenial. Don't hesitate to call if you have questions or concerns.
Phrases:
accompany her on her initial visit
answer any questions you may have
arrange an appointment with you to
assure a smooth transition
call on you within the
come by to introduce herself on
don't hesitate to call if
find her competent and congenial
if you have any questions or concerns
introduce her to you on
look forward to introducing him in person
on our next sales call
stop by within the next
to get acquainted
will attend next week's meeting with him
will be working with her for the next
will accompany her to
will enjoy working with him
will be calling for an appointment to
will contact you within the next
Sample Letter #1:
I think you will be pleased to know that John Doe, formerly of Springfield Technologies, is joining our staff and will be working closely with your accounts. John brings several years of marketing experience in ready-to-wear to this position and is well prepared to meet your specific needs. I will accompany John on his first visit to make the formal introductions. I am confident you will find him very knowledgeable and responsive. We hope to visit your office next week.
Sample Letter #2:
We are pleased to welcome John Doe as the newest member of our sales force. John has raced boats professionally and has worked in both wholesale and retail boat sales. Please come by to meet him at our display at the Springfield Boat Show. We believe you will find his expertise invaluable in making your selections for next year's inventory.
Sample Letter #3:
It is my pleasure to let you know that our new star, John Doe, is now in charge of your account. John is a twenty-year veteran in workboot design and sales with Springfield Bootworks. Now he has joined forces with us to provide our customers with top-of-the-line boot sales and service. Mr. Doe will accompany me at our next meeting, and thereafter he is all yours! I know you will be delighted with the new ideas and added sales John will bring to your business.
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