Topics for Goodwill Letters

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1. Announce a business anniversary
2. Announce a change in your company's name
3. Announce a change of address
4. Announce a change of business address
5. Announce a company savings plan
6. Announce a drug testing program
7. Announce the death of an employee or an employee's relative
8. Announce a new business, store, or branch office
9. Announce a new partner
10. Announce a new product or service
11. Announce an employee's achievement
12. Announce or introduce a new salesperson
13. Announce or the death of an employee or employee relative
14. Announce the birth or adoption of a baby (personal letter)
15. Apologize for a defective, damaged, or incomplete property
16. Apologize for betrayed trust
17. Apologize to an employee or employees
18. Apologize for a shipping delay or error
19. Apologize for missing an event or for overlooking or forgetting someone
20. Apologize for poor or inadequate service
21. Apologize for offensive behavior
22. Apologize for hurt feelings
23. Apologize for someone else (personal)
24. Apologize for missing an appointment
25. Apologize for someone else (business)
26. Apologize for a defective, damaged, or incomplete product
27. Apologize for missing or being late to a meeting or appointment
28. Apologize for providing incorrect or incomplete information
29. Apologize for a missed deadline
30. Apologize for an invoice or billing error
31. Apologize for a late payment
32. Approve attendance at a conference or seminar
33. Approve a loan
34. Approve a vacation or leave of absence
35. Approve a proposal
36. Authorize medical treatment
37. Cancel a wedding
38. Confirm an oral agreement
39. Confirm an error correction or revision
40. Confirm an appointment, meeting, or interview
41. Confirm that you have given authorization to someone
42. Congratulate an employee on the anniversary of his or her service
43. Congratulate someone on his or her birthday
44. Congratulate someone on the birth or adoption of a child
45. Congratulate someone on winning an award or receiving a scholarship or other honor
46. Congratulate an official on an appointment or on winning an election
47. Congratulate someone on the anniversary of their marriage
48. Congratulate someone on winning a contract
49. Congratulate someone on a religious occasion
50. Congratulate someone on his or her retirement
51. Congratulate someone on a speech or presentation
52. Congratulate someone on his or her wedding or marriage
53. Congratulate someone on his or her engagement
54. Congratulate someone on publishing a book or article
55. Congratulate someone on his or her graduation
56. Congratulate an employee, friend, or associate on an advancement or promotion
57. Congratulate someone on an achievement, an accomplishment, or on a job well done
58. Congratulate someone on the opening of a new business, store, or office
59. Correct an error in a payment made or received
60. Correct a customer's error or assertion
61. Correct your own error in a transaction
62. Disagree with a subordinate, a superior, or a person in authority
63. Dismiss an employee for reasons beyond the employee's control
64. Explain an error you have made
65. Express appreciation to an employee
66. Express appreciation to long-term customers and those who pay their bills promptly
67. Extend invitations to seasonal parties: Halloween, St. Patrick's Day, Valentine's Day, etc. (business and personal)
68. Extend holiday or winter season's greetings to friends
69. Extend invitations to winter holiday parties (business and personal)
70. Extend Mother's Day or Father's Day greetings and/or announce sales or promotions for these days
71. Extend holiday or winter season's greetings to employees, customers, and business associates
72. Extend Labor Day greetings to employees
73. Extend Mother's Day or Father's Day greetings (personal)
74. Follow up during a job search after an interview
75. Follow up during a job search after a lapse of time
76. Follow up during a job search after a telephone contact
77. Grant an appointment
78. Grant a promotion or raise
79. Grant approval for credit
80. Grant permission to use or publish materials
81. Inform employees of another's illness
82. Introduce gifts to customers and prospective customers
83. Invite or request suggestions from employees and customers
84. Keep a customer up to date on progress
85. Network by discussing publications or speeches
86. Note the anniversary of an employee's service
87. Note the anniversary of a customer's company
88. Offer sympathy for the loss of a job
89. Offer sympathy for the death of a person who has been ill
90. Offer sympathy for the death of a child
91. Offer sympathy for the loss or death of a pet
92. Offer sympathy in a case of serious or terminal illness
93. Offer voluntary services
94. Offer sympathy for a marriage separation or divorce
95. Offer the use of a charge account
96. Offer sympathy for loss or damage caused by a theft, vandalism, or natural disaster
97. Offer sympathy for the death of a business associate's family member
98. Offer sympathy for the death of a business associate
99. Offer sympathy for the death of a friend or relative
100. Offer a suggestion to a religious leader
101. Offer a suggestion to a supplier or retailer
102. Offer a suggestion to a customer
103. Offer a suggestion to a superior
104. Prepare a prospective customer to receive a sales telephone call
105. Request assistance or cooperation from someone in another firm
106. Request confirmation of an authorization to take action
107. Request a favor
108. Request an individual to volunteer services
109. Request correction of an error in a check
110. Request correction of an error in a credit report
111. Request correction of a billing error
112. Resell to long-time customers
113. Respond to rumors
114. Respond to a sales rejection
115. Respond positively to negative feedback
116. Respond to a complaint of discrimination or sexual harassment
117. Respond to a complaint while avoiding or denying liability, but making an adjustment
118. Respond to a complaint while avoiding agreement or denying liability, and refusing to make an adjustment
119. Respond to a complaint, but needing more information
120. Respond to a complaint and treat it as valuable feedback
121. Send a gift with a sympathy letter
122. Send a late payment after a mutual agreement to do so
123. Strengthen relationships with customers
124. Thank a retiree for his or her service
125. Thank someone for hospitality
126. Thank someone for visiting a place or attending an event
127. Thank someone for a favor
128. Thank a business for good service, low prices, or professional courtesies
129. Thank someone for volunteer work
130. Thank someone for a pleasant occasion
131. Thank someone for helping in your absence
132. Thank a doctor or health care facility
133. Thank a religious leader
134. Thank a customer for purchasing a product or service
135. Welcome a new shareholder
136. Welcome a new student to school, class, or a training seminar
137. Welcome a son-in-law or daughter-in-law into the family
138. Welcome a new employee
139. Welcome a new customer or client
140. Welcome someone into a group, association, religion, or club
141. Welcome a potential customer or client to the area
142. Welcome a new business to town
143. Welcome a new resident to the neighborhood
144. Write a business apology
145. Write a letter to accompany a gift
146. Write a get well message to a child suffering from illness or injury
147. Write a letter acknowledging achievements
148. Write a letter on the anniversary of your company
149. Write to former stockholders or investors
150. Write a letter to accompany a contribution to a good cause
151. Write a get well message to a teacher suffering from illness or injury
152. Write a get well message regarding an employee's or business associate's family member who is suffering from illness or injury
153. Write a farewell letter to management, co-workers or clients
154. Write a recommendation or a reference about someone
155. Write a farewell letter to a person who is leaving employment
156. Write a farewell letter to a person who is retiring
157. Write a get well message to an employee or business associate suffering from illness or injury
158. Write a get well message to a friend or relative suffering from an illness or injury
159. Write a personal apology

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