Topics for Sales Letters

Letters for these topics are found in WriteExpress Easy Letters Professional. To get the entire collection of 3,000+ letters, Click HERE!

1. Acknowledge an order or subscription
2. Acknowledge payment of an overdue balance
3. Acknowledge the return of an item for exchange, refund, or credit
4. Announce a change in policy or fee amount
5. Announce a business anniversary
6. Announce a new business location
7. Announce a price decrease
8. Announce a sales contest
9. Announce a price increase
10. Announce a new business, store, or branch office
11. Announce a change of business address
12. Announce a new product or service
13. Answer a request for information on a product or service
14. Apologize for an invoice or billing error
15. Ask for an investment
16. Change an order
17. Complain about a delay in an order
18. Confirm receipt of an order from a customer
19. Confirm the receipt of a package or other item(s)
20. Confirm an order you have made
21. Confirm the sending of a package or other item(s)
22. Contact customers with inactive accounts for sales purposes
23. Decline orders but offer an alternate or substitute item
24. Delegate follow-up on a complaint from a customer
25. Extend Mother's Day or Father's Day greetings and/or announce sales or promotions for these days
26. Extend an invitation to visit a trade show, seminar, or conference
27. Follow up on a sales offer
28. Follow up with a reminder
29. Follow up after a sale to thank the customer and offer service
30. Follow up after a sales presentation or demonstration
31. Follow up after a sales appointment or telephone conversation
32. Follow up on a sales interview, presentation, or exhibit
33. Grant approval for credit
34. Introduce a catalog, brochure, or other sales literature
35. Introduce a product or service
36. Introduce a new employee
37. Introduce gifts to customers and prospective customers
38. Invite a prospective customer to a sales appointment, presentation, or demonstration
39. Invite a customer to request a sample product or more information
40. Motivate a sales force
41. Notify a customer that a shipment has been delayed or that merchandise ordered is not available
42. Notify a shipper that an order is incomplete, incorrect or damaged; also, return unwanted or incorrect merchandise
43. Offer a sales position to someone who has not applied for employment
44. Offer the use of a charge account
45. Offer a discount for early payment on products or services
46. Prepare a prospective customer to receive a sales telephone call
47. Promote a product by announcing a special sale or complimentary gift
48. Request estimates or bids
49. Request an increased credit line
50. Request samples or information about products or services
51. Request additional money or information before you can fill an order
52. Request a rush order
53. Request a refund or reimbursement
54. Request a discount or a complimentary product or service
55. Request information on a product or service
56. Resell to long-time customers
57. Respond to an inquiry about products or services
58. Respond to a sales rejection
59. Sell a seminar or conference
60. Solicit mail orders for your product
61. Strengthen relationships with customers
62. Thank a customer for a payment
63. Thank a business for good service, low prices, or professional courtesies
64. Thank a customer for purchasing a product or service
65. Transmit an advertising copy to a magazine or other media
66. Transmit informational or sales literature
67. Transmit a shipment of merchandise that a customer has purchased
68. Transmit a payment
69. Use a referral in a sales letter
70. Welcome a potential customer or client to the area
71. Welcome a new customer or client
72. Welcome a new account or an account reactivation
73. Write to former stockholders or investors
74. Write an insurance sales letter
75. Write a sales letter

Additional Categories and Topics in WriteExpress Easy Letters Professional (not found in Easy Letters)

Editor's Note: Although we organized letters into topics, the topics can easily be changed. For example, a letter to sell clothing might easily be changed to sell bearings. Find a good letter or outline for your specific need. Or, mix and match sentences and paragraphs that you think would be appropriate to construct your own letter.

Reading dozens letters of letters takes time, but increasing sales is everything. We've covered hundreds of clever approaches to writing sales copy.

• Services/Repairs
• Sales
• Accessories

• Clothing
• Food
• Household
• Catalogs/Brochures
• Photography
• Sales Variety
• Computers/Electrical
• Cleaning
• Supplies
• Miscellaneous Sales
• Questionaire
• Offer a discount

• Educational Fundraising
• Medical
• Homeless
• Food
• Veterans
• Arts/Environment

• General
• Web Design
• How to
• Ordering Online

• Materials/Aids
• Activities
• Professional Development
• Music
• Assistance
• Time Management

• Collections
• Planning/Investing
• Taxes
• Credit Cards
• Credit Unions

• Fitness at Clubs/Centers
• Home

• Planning/Costs

• Flowers
• Valentine?s Day Sales
• Weddings
• Christmas Sales
• Thanksgiving Sales
• Food
• Catering
• General

• Nutrition
• Exercise/Spa
• Prescriptions

• Opportunities/Starting

• Services/Repairs
• Lawn and Garden
• Home Furnishings
• Yard
• Home Expos
• Security
• Pets

• Life
• Health
• Hospital
• Automobile
• Home/Personal Property
• Renter?s
• General
• Mortgage
• Extend an invitation to tour facilities
• Extend an invitation to a demonstration

• Mortgages
• Personal
• Auto
• School
• Business

• Miscellaneous Services

• Extend an offer to a previous customer
• Follow-Up

• Hair/Shampoo
• Skin Care
• Cosmetics
• Time Management

• Activities/Services
• Equipment/merchandise

• Real Estate

• Sales Referrals

• Videos
• Games
• DVDs
• CD ROMs
• Office
• General Sales

• Magazines
• Journals
• Newsletters
• Memberships
• Catalogs
• General

• Long Distance
• Cell Phones
• Special Lines

• Feedback

• Hotels
• Services

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