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Welcome a new account or an account reactivation

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Copyright © 1996-2002 WriteExpress Corporation. All Rights Reserved. Use of this material is subject to the WriteExpress Shareware License Agreement.

Tips:
Use this letter to make the customer feel appreciated and needed, and to promote your product or service.

1. Express a sincere welcome.

Sentences:
We have approved your application for an account with Doe Construction Supply, so you can start using it immediately. We have watched your company grow over the last two years, and we appreciate your business.

I was glad to see your name appear once again among our active accounts. We have always appreciated your business.

Thanks for opening an account with us.

Having reviewed your credit application, we will be delighted to open an account in your name at Doe Office Supply.

We are pleased to reactivate your charge account at Doe's.

Welcome back to Doe Supply.

Phrases:
among our active accounts
appreciate your business
are proud and pleased to
are pleased to
are delighted to
are happy to
can start using your
credit has been approved
for opening an account with us
for the opportunity to serve you
glad to have you as a customer
have always appreciated your
is a pleasure to inform you
is available for your use
thank you for
to the growing number of
to see your name appear once again
to our long list of valuable customers
to add you to
to open an account
to reactivate your
welcome you as our customer
welcome your order
your application for
your charge account at

2. Reiterate your company's merits and the advantages of having an account.

Sentences:
We offer the largest selection of construction materials at the lowest prices so you can always find what you need at the right price.

Your charge account is convenient and easy to use, and if you pay off your balance each month, there is no interest or carrying charge.

With your charge account, you don't need to carry cash.

Customers with accounts receive advance notice of special promotions and early bird specials.

Your account will give you much more flexibility as a contractor. You can always obtain the materials you need to keep your projects going.

Phrases:
a convenient way to keep track of
are justly proud of our
are open to charge account customers
at the lowest prices
at the right price
by presenting your card
can always find what you need
convenient and easy to use
do not need to carry cash
enjoy many privileges
if you pay your balance each month
much more flexibility
no interest or carrying charge
offer the largest selection of
our layaway service
our reputation for
place an order by phone
sales and special promotions
the first name in
the protection this policy extends
to keep your projects going
when confronted with any mishaps
will allow you to
will always be notified of
will receive advance notice of
with your charge account
would otherwise need to

3. Discuss the terms of the account, if not covered in an enclosure, and provide an incentive for the customer to use the account in the near future.

Sentences:
The enclosed brochure provides full disclosure of the terms of your account. We start all new accounts at a $5,000 credit limit, which we review yearly, or more frequently at your request.

We will start your account with a credit limit of $500, and automatically increase that amount each year if your payment record is satisfactory.

Using your account is a convenient way to keep track of your project costs, since our computerized billing system enables you to designate a job name or number for each item on an invoice.

At the end of the month you write one check instead of paying every time you come in.

You pay no finance charge if you pay your bill within thirty days, so use your account today.

This month we offer a special on ACX plywood and cabinet grade particle board. Why not stock up on these often-used items while the price is low!

Phrases:
according to the following terms
applies only to new customers
at the end of each month
automatically increase that amount each year
computerized billing system
copy of our credit policy
credit limit of
designate a name or number for
enclosed is a copy of
if your payment record is satisfactory
if you pay your bill within thirty days
in the event that
maximum of thirty days
no finance charges accrue unless
provides full disclosure of
the enclosed brochure
the terms of our agreement
will receive a detailed invoice
will find a brief description of
will personally handle your account
within that time limit

4. If you desire, invite future business.

Sentences:
Drop by again soon. We will be happy to serve you.

We look forward to seeing you.

We look forward to doing business with you.

So next time you need office supplies, give us a call.

Thanks again for your business now and in the future.

Phrases:
always pleased to
are here to serve you
be most happy to assist you
call on us for
doing business with you
don't hesitate to
drop by again soon
for your business
happy to special order
here for your convenience
here to serve you
how we can best serve you
invite you to
is a pleasure to
keep most items in stock
look forward to
next time you need
offer our assistance
seeing you again
thanks again for
value your patronage

Sample Letter #1:
It has come to my attention that you have recently reactivated your money market account. I trust you were pleased with the interest that had accrued since your last transaction. We anticipate that growth in these accounts will be substantially greater over the next year. This appears to be a good time for your new deposit. I am enclosing a printout showing the history of your account over the past five years. We look forward to serving you again. Please call or come into the bank with any questions.

Sample Letter #2:
We are pleased to approve your charge account application and have granted you a $3,000 credit limit with a 7.9 APR.

With this new account you will receive information about our money-saving promotions before we make public announcements. Also, to make your purchases even more convenient, we have enclosed a Doe Charge Card, which allows you to charge your purchases at any Doe store in the state.

We look forward to serving you at any one of our thirty Doe locations.

Sample Letter #3:
We are pleased to welcome you as a new credit account customer with Doe Corporation. We are always happy when we can extend the privileges of a Doe credit card to customers like you. We are sure that you will find your credit card a convenient way to make purchases. In addition, you will now receive advance notification of all of our sales, and an extra discount available to credit customers only.

As an example of the benefits to come, we are sending you a coupon for 20% off any regularly-priced item. You will find it attached to the enclosed statement that details the terms of your account. Please read the statement carefully and call our customer service department at 555-5555 if you have any questions.

Thanks for choosing Doe Corporation for all of your business supply needs. We look forward to serving you.

Sample Letter #4:
Thank you for opening an account with Doe Construction Supply. We hope our prices and excellent service keep you coming back. Of course, you realize that you can avoid finance charges by paying off your account balance in 30 days. The other terms of the account are stated in the enclosed account agreement for your records. We appreciate your business now and in the future.




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