Sales Letter Topics

Sell more by persuading customers to whip out their wallets! 3,001 Business & Sales Letters includes more than 900 professional sales letters. Find your sales letter topic below, then get the entire collection of ready-to-use letters!

	Find your sales letter topic below, and then click for a free tip.

• Acknowledge an order or subscription

• Acknowledge payment of an overdue balance

• Acknowledge the return of an item for exchange, refund, or credit

• Announce a business anniversary

• Announce a change in policy or fee amount

• Announce a change of business address

• Announce a new business location

• Announce a new business, store, or branch office

• Announce a new product or service

• Announce a price decrease

• Announce a price increase

• Announce a sales contest

• Answer a request for information on a product or service

• Apologize for an invoice or billing error

• Ask for an investment

• Change an order

• Complain about a delay in an order

• Confirm an order you have made

• Confirm receipt of an order from a customer

• Confirm the receipt of a package or other item(s)

• Confirm the sending of a package or other item(s)

• Contact customers with inactive accounts for sales purposes

• Decline orders but offer an alternate or substitute item

• Delegate follow-up on a complaint from a customer

• Extend an invitation to attend a trade show, seminar, or conference

• Extend Mother's Day or Father's Day greetings and/or announce sales or promotions for these days

• Follow up after a sale to thank the customer and offer service

• Follow up after a sales appointment or telephone conversation

• Follow up after a sales presentation or demonstration

• Follow up on a sales interview, presentation, or exhibit

• Follow up on a sales offer

• Follow up with a reminder

• Grant approval for credit

• Introduce a catalog, brochure, or other sales literature

• Introduce a new employee

• Introduce a product or service

• Introduce gifts to customers and prospective customers

• Invite a customer to request a sample product or more information

• Invite a prospective customer to a sales appointment, presentation, or demonstration

• Motivate a sales force

• Notify a customer that a shipment has been delayed or that merchandise ordered is not available

• Notify a shipper that an order is incomplete, incorrect or damaged; also, return unwanted or incorrect merchandise

• Offer a discount for early payment on products or services

• Offer a sales position to someone who has not applied for employment

• Offer the use of a charge account

• Prepare a prospective customer to receive a sales telephone call

• Promote a product by announcing a special sale or complimentary gift

• Request a discount or a complimentary product or service

• Request a refund or reimbursement

• Request a rush order

• Request additional money or information before you can fill an order

• Request an increased credit line

• Request estimates or bids

• Request information on a product or service

• Request samples or information about products or services

• Resell to long-time customers

• Respond to a sales rejection

• Respond to an inquiry about products or services

• Sell a seminar or conference

• Solicit mail orders for your product

• Strengthen relationships with customers

• Thank a business for good service, low prices, or professional courtesies

• Thank a customer for a payment

• Thank a customer for purchasing a product or service

• Transmit a payment

• Transmit a shipment of merchandise that a customer has purchased

• Transmit an advertising copy to a magazine or other media

• Transmit informational or sales literature

• Use a referral in a sales letter

• Welcome a new account or an account reactivation

• Welcome a new customer or client

• Welcome a potential customer or client to the area

• Write a sales letter

• Write an insurance sales letter

• Write to former stockholders or investors

Additional Categories and Topics in 3,001 Business & Sales Letters (not found in Easy Letters)

Editor's Note: Although we organized letters into topics, the topics can easily be changed. For example, a letter to sell clothing might easily be changed to sell bearings. Find a good letter or outline for your specific need. Or, mix and match sentences and paragraphs that you think would be appropriate to construct your own letter.

Reading dozens of letters takes time, but increasing sales is everything. We've covered hundreds of clever approaches to writing sales copy.

Sales Automobiles

• Accessories
• Sales
• Services/Repairs

Sales Donations

• Arts/Environment
• Educational Fundraising
• Food
• Homeless
• Medical
• Veterans

Sales E-Commerce

• General
• How to
• Ordering Online
• Web Design

Sales Education

• Activities
• Assistance
• Materials/Aids
• Music
• Professional Development
• Time Management

Sales Financial Services

• Collections
• Credit Cards
• Credit Unions
• Planning/Investing
• Taxes

Sales Fitness

• Fitness at Clubs/Centers
• Home

Sales Funerals

• Planning/Costs

Sales Gifts/Special Occasions

• Catering
• Christmas Sales
• Flowers
• Food
• General
• Thanksgiving Sales
• Valentine’s Day Sales
• Weddings

Sales Health Care

• Nutrition
• Exercise/Spa
• Prescriptions

Sales Home Businesses

• Opportunities/Starting

Sales Home/Gardening/Pets

• Home Expos
• Home Furnishings
• Lawn and Garden
• Pets
• Security
• Services/Repairs
• Yard

Sales Insurance

• Automobile
• Extend an invitation to a demonstration
• Extend an invitation to tour facilities
• General
• Health
• Home/Personal Property
• Hospital
• Life
• Mortgage
• Renter’s

Sales Loans

• Auto
• Business
• Mortgages
• Personal
• School

Sales Miscellaneous Offers

• Catalogs/Brochures
• Cleaning
• Clothing
• Computers/Electrical
• Food
• Household
• Miscellaneous Sales
• Offer a discount
• Photography
• Questionaire
• Sales Variety
• Supplies

Sales Office

• Miscellaneous Services

Sales Persistence/Selling

• Extend an offer to a previous customer
• Follow-Up

Sales Personal Care

• Cosmetics
• Hair/Shampoo
• Skin Care
• Time Management

Sales Recreation

• Activities/Services
• Equipment/merchandise

Sales Real Estate

• Real Estate

Sales Referrals

• Sales Referrals

Sales Software

• CD ROMs
• DVDs
• Games
• General Sales
• Office
• Videos

Sales Subscriptions/Memberships

• Catalogs
• General
• Journals
• Magazines
• Memberships
• Newsletters

Sales Telephone

• Cell Phones
• Long Distance
• Special Lines

Sales Testimonials

• Feedback

Sales Travel

• Hotels
• Services

Order Options Postal or fax options Why ordering is secure Customer Service

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