Resell to long-time customers

Tip: Since the customer is already buying from you, the purpose of this letter is not to hard-sell your product, but to let your customer know that you are interested in doing further business. Often, this letter can be used to sell a product or service that the customer has not bought from you before, simply because their ordering routine tends to overlook certain available products or services. The tone of the letter will vary depending on the customer. A very important customer should receive a personal, friendly letter, while a lesser-known customer may receive a more formal one.

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