Sample Letter #1

TIME TO WAKE UP!

Announcing our lowest bedding prices in years. This offer is only to a select group of our customers.

Please bring this letter to the Doe Beds and one of our professionals will introduce you to some of the biggest names in bedding at incredible prices. For example:

* (List 3-5 sales items, descriptions, special prices)

We offer a huge selection of styles and sizes at super-low prices, but the sale lasts only until April 31.

Delivery is free. Come see us today and you'll be sleeping in comfort.

Sample Letter #2

Like many others, you can save hundreds of dollars each year in fuel bills!

Our customers realize extraordinary savings after installing our DOE Thermostat. Winter is coming, so order yours today to cut down your fuel bills.

The Doe Thermostat utilizes state-of-the-art technology for saving money on home energy--and we guarantee it for 10 years! This amazing device can be mounted in minutes next to any oil or gas burner.

Just set it and forget it. It warms the house during the day and allows the house to cool down at night for maximum energy savings while you sleep. Then, in the morning, it kicks in so that you wake up toasty warm!

The DOE Thermostat includes many features not found on other thermostats. For example, the vacation feature allows you to keep the house just warm enough. And the climate feature interfaces easily to your air conditioner for extra energy savings.

If you were to purchase a thermostat of this quality in a store, you would have to pay $75 or more. But because there are no middlemen, we can send you the money-saving DOE Thermostat directly for only $39.95. This special price is for a limited time only, so be sure to order today!

If we receive your order before August 31, we'll also send you a FREE (name premium product and give a one-sentence description).

Just mail in the enclosed order form today. Check, credit card--either one will work. Or we'll be glad to bill you. You'll soon receive your DOE Thermostat and your FREE (name of premium) by Priority Mail.

Our guarantee: If you're not completely delighted with the DOE Thermostat, you can send it back for a full refund. The FREE (name of premium) is yours to keep.

Start saving on your heating bills now. Order your DOE Thermostat today!

Sample Letter #3

Come by Doe Furniture on Saturday and pick up your brand new DVD Player.

It's true! Only on Saturday can you receive a new DVD with any furniture purchase of $200 or more. This is a great time to buy because prices are low, low, low.

This DVD Player has:

*(list features)

Everything at Doe Furniture will be marked down from 15-50%--PLUS you receive your FREE DVD Player with any purchase over $200! Don't miss this gigantic sale.

Sample Letter #4

Have you ever wanted to own a piano but thought the payments would be prohibitive?

Think again! Doe Pianos makes buying an instrument easy.

For a limited time, through (date), Doe Piano is offering our EASY PAYMENT PLAN. That means you can own a piano for as little as ($) per month...interest-free! But you must act by (date).

Here's how the Easy Payment Plan works:

*(list features)

So why wait? Come to our showroom today and pick out your beautiful new piano. Remember, this is interest free, but you must purchase no later than (date).

Sample Letter #5

Factory Authorized PIANO LIQUIDATION SALE!

The poor economy has caused a major overstock of pianos. Now is the best time to purchase your piano.

2 DAYS ONLY! FRI & SAT, MARCH 15TH & 16th

35-60% OFF (Prices Too Low To Advertise)

LOWEST PRICES EVER!

ALL INVENTORY MUST GO!

Get Great Savings on Grands, Uprights, One-of-a-Kinds, Scratch & Dents, Discontinued & Used Pianos.

PRICES WILL NEVER BE THIS LOW AGAIN!

6 MONTHS SAME AS CASH.

NO REASONABLE OFFER REFUSED!

Sample Letter #6

24 HOUR GIGANTIC PIANO SALE!

Over 300 pianos & organs drastically reduced!

A huge sale with never-before-seen discounts.

New top-name grand piano's only $99.99/month.

0 down and 0% financing.

3 Days Only. March (dates).

* HUGE FACTORY DISCOUNTS--on all models

* 5 near new BANK REPO'S--make us an offer

* Several USED PIANOS to choose from

* Special financing has been arranged--NO DOWN, LOW PAYMENTS

* HURRY NOW for best selection--THE CLOCK IS TICKING

IF YOU HAVE BEEN CONSIDERING BUYING A PIANO, BUT HAVE BEEN WAITING FOR THAT SPECIAL DEAL...

HERE IS YOUR LAST CHANCE!

Sample Letter #7

I am happy that you are pleased with the fire extinguishers you are now buying from Doe Products. Thanks for allowing us to serve you.

Our premium fire extinguishers are only part of what we offer in the way of office security products. You might also want to consider our new fire alarm, which is manufactured to the same high specifications.

I'm enclosing a brochure on the fire alarms. Please take a moment to look it over. I'll give you a call next week to see if you have any questions.

Sample Letter #8

Doe's Oak Furniture will no longer be manufacturing its 5-drawer dresser/mirror set. In its place, we will be introducing a 6-drawer set.

We have only 27 sets that we are liquidating at a 35% discount. One of our better sellers, the 5-drawer dresser/mirror set is a beautiful, well-constructed set of furniture that you will love in your home. Stop in and take a look. At this bargain price the sets won't last long.

Sample Letter #9

I still remember our conversation when you stopped by our booth at the recent Furniture Convention in Las Vegas. You gave me your card with a note to send you information about a dealership in your region.

I have discussed your request with management and am delighted to tell you that we can provide you a dealership. I am enclosing a packet containing our catalog, discount information, and coop policy.

After you have had time to review these materials, I will call you to learn if you have questions or would like to meet to discuss your dealership further.

Sample Letter #10

We have recently acquired several slightly used Doe Sump Pumps. Since you are currently renting your sump pump, we thought you might have an interest in purchasing one. For only $10 more per month for one year than you are paying for renting, you can own your own pump.

These sump pumps are less than a year old and have been used only sparingly. If you are interested, please let me know by (date). Remember, we only have a few, as it is first come, first served.

Call me any time with questions at 555-5555.

Sample Letter #11

It was great meeting you at our exhibit at the City Center Home Furnishings Show last month. I have enclosed our most recent catalog and a discount certificate giving you a 20% savings on all items that you purchase by March 31.

I think you will be as excited as we are about our new designs. I want to point out just a few items that I think you will find particularly interesting.

*(list items and page numbers)

Remember, if you purchase by March 31, you can take off another 20%. To take advantage of this limited-term offer, please contact me at 555-5555. I look forward to working with you.

Sample Letter #12

Here's your chance to buy a Doe Jacuzzi and get a gazebo package FREE!

What could be better than lounging in your own Jacuzzi and getting an all-weather gazebo package at the same time--FREE!

Because you are a valued customer of Doe Furniture Store, we would like to invite you to our giant Jacuzzi sale. These exceptional products come with:

*(list prominent features)

To take advantage of this exclusive offer, simply bring this letter to our showroom and make your purchase before December 31.

REMEMBER--THIS OFFER EXPIRES DECEMBER 31.

Sample Letter #13

We at Doe Security Systems invite you to examine our new line of products to make your office more secure. For 21 years Doe Security Systems has led the security industry and has been a major supplier of security equipment in the western United States.

Our popular Doe Detector combines the advanced technologies of (list technologies) to achieve maximum reliability. In the past year Doe has installed 5,400 of these devices in companies like yours. Some features of the Doe Detector are:

*(list prominent features)

The overwhelming market response has shown that the Doe Detector is very successful.

Doe Security Systems would be happy to have one of our representatives speak to you at no obligation and give you a free on-site inspection. Just give us a call at 555-5555.

Sample Letter #14

Let me take a minute to thank you for your interest in our company. I have enclosed the proposal you requested.

Although the Doe Vacuum is designed for commercial use, it is still lightweight. This low-cost machine is made in Denmark and comes with the full array of attachments.

This vacuum will sell well to your commercial clientele because:

*(list prominent features)

We hope you will soon join the growing list of companies that are selling our Doe Vacuum. I will contact you soon to answer any questions.

Sample Letter #15

If your home were flooded or caught fire, how would you replace your valuable personal and financial papers?

If you are like most people, your important documents and memorabilia are unprotected in your home.

Can you imagine trying to replace photographs, insurance policies, tax returns, deeds, diplomas, marriage licenses, birth certificates, and wills?

You can keep your papers safe from water and fire. Doe Security Files now introduces a fail-safe system for your home. The Doe Security Files stores your invaluable papers and memorabilia in a protected, sealable file system, which protects against water and fire.

Enjoy the safety of a Doe Security Files at an inexpensive price.

To learn more about Doe Security Files, please mail in the enclosed card or call us toll-free (1-800-555-5555). Someone from our professional staff will arrange to meet with you and demonstrate how affordable owning the Doe Security Files can be.

Don't leave your value papers unprotected! Mail the card or contact us now. Don't forget, you receive the FREE (gift) for just allowing us to show you the Doe Security Files.

Sample Letter #16

Here's your free Sewing Pattern Guide, compliments of Doe Patterns!

We know you'll love sewing a new dress from the guide--and you'll love how you look wearing it! This special Sewing Pattern Guide is our way of saying thanks for purchasing four Doe dress patterns at our Back-to-School sale.

We are also enclosing a brochure featuring our fall pattern line along with an easy order sheet. Order any of these patterns and we'll take care of the postage.

Please return the order sheet today.

Thank you for supporting Doe Patterns!

Sample Letter #17

We know you'll love your newly purchased Doe sofa and love seat. Your set will be ready for delivery during the week of August 12. We will call to arrange a convenient date and time.

You've purchased one of our most popular sofa sets. Thanks to its patented construction, this sofa set is one of the most comfortable on the market today. And the comfortable, long-wearing fabric will give you many years of pleasure.

You made a wise decision when you selected the Doe sofa and love seat. Enjoy!

Sample Letter #18

Here's exciting information about an interest-free payment plan that makes owning the Doe Music System very easy.

It's the DOE 12-MONTH PAYMENT PLAN. And it means you can own the Doe Music System with 12 interest-free monthly payments. We will also pay the shipping charges--a $15 value. But to take advantage of this special free shipping offer, you must place your order by September 30.

The 12-MONTH INSTALLMENT PAYMENT PLAN gives you:

(1) NO INTEREST FROM DOE FOR 12 MONTHS

(2) 12 CONVENIENT PAYMENTS--Pay just $21.95 per month

(3) NO APPLICATION FEE--No cost to apply for credit

(4) NO PREPAYMENT PENALTY--Pay it off anytime. Just call one of our friendly representatives to make arrangements

(5) SATISFACTION GUARANTEE--Try out the Doe Music System for 30 days. We think you'll be amazed by the sound. If you're not completely satisfied, please call us. We'll arrange to pick it up, and we'll give you a full refund for the entire purchase price. We'll even pay for the return shipping.

I've enclosed an order form and product details. Ordering is as easy as 1-2-3. First, read through the information I've enclosed. Second, fill out the order form. And third, mail your order to Doe. Or, for faster service, call us toll free at 1-800-555-5555. Our courteous customer representatives will take your order and answer any questions you might have.

You may already know that the Doe Music System is one of the most respected names in sound. You may have received our literature and seen our ads in magazines or on TV. But to really appreciate the beautiful clear sound, you should hear the Doe Music System in your own home.

I want to let you decide if the Doe Music System is right for you. I think you'll agree our customers are right when they say, "You have to hear it to believe it."

To help you decide, our SATISFACTION GUARANTEE lets you try the Doe Music System in your home risk-free for 30 days. We'll deliver it to your door and even pay the shipping charge--a $15 value--when you order by September 30. After you hear the Doe Music System, make your decision. We think you'll love the rich, beautiful sound. If for any reason you're not completely satisfied, call us. We'll arrange to pick it up, fully refund the purchase price, and even pay all the return shipping charges.

Don't miss out on this opportunity. The toll-free number is 1-800-555-5555. It's never been easier to enjoy great sound.

Pick up the phone and call to enjoy the Doe Music System for 12 low monthly payments, with no interest charges from Doe. We'll even pay the shipping charges to deliver right to your door, with no obligation to you, when you order now. And you can put it to the best test ... your test. It could change the way you listen to music.

Installment payment plan available on credit card orders only. First payment to include applicable sales tax. Price and/or payment plan subject to change without notice. Installment payment plan and free shipping offer not to be combined with any other offer or applied to previous purchases.

Sample Letter #19

We at Doe Wholesale Warehouse sincerely appreciate your business and want to thank our many faithful customers who have enabled us to grow to our present leading position. We also want to thank our staff who will do everything in their power to please you through the implementation of our client-oriented policies.

Quality

We carry the best brands available from around the world and we do not sacrifice quality to provide you with our low prices.

Satisfaction Guaranteed

Your satisfaction is guaranteed on everything we supply! You may return anything anytime for full refund.

Lowest Prices Guaranteed

Lowest prices guaranteed on everything we sell! We constantly monitor the marketplace to ensure that we always offer the best price on every item. We will always happily beat all competitors' prices, including current catalogues, sale flyers and in-store specials. If you ever find a lower price on anything we sell, we'll better that price, even if it is after your purchase.

Free Shipping

Free shipping on any order over ($). We ship promptly--the same day you order.

Largest Selection

We offer the largest selection of quality products found anywhere!

Thank again for shopping Doe Wholesale Warehouse.

Sample Letter #20

Our country was founded on the Declaration of Independence and the Constitution of the United States of America. Doe Heritage is now offering both of these classics in one small collector's volume.

In the words of these classics you'll see the magnificent vision that launched the 13 colonies to become a free nation.

Now you can own your own copy of this handsome, pocket-sized volume for only $12.95! And it comes with a 100% Money Back Guarantee. If you're not completely satisfied, we'll cheerfully refund your money. FREE Shipping in the US, too! This small size fits nicely on your night table or next to your favorite chair.

The low price means that you can give one to your family and friends. Remember, it comes with a 100% Money Back Guarantee and FREE Shipping in the US.

Order yours today! Click here to order now. (Link address)

Sample Letter #21

You can start saving on your utility bills TODAY!

It's absolutely true. You can replace your old, inefficient furnace and air conditioner now and receive a package discount of $1,500.

Hi, my name is John Doe, general manager for Doe Furnace and Air Conditioning. We have been serving the home comfort needs of (place) since (date)!

We provide our community with professional technicians who are trained, not only in heating and air conditioning but in customer relations as well.

YOU WIN BIG DURING AUGUST:

Order a new Furnace/Air Conditioning System during August and we'll knock off $1,500!

You'll save as much as 35% ON YOUR UTILITY BILLS.

We offer SEVERAL FINANCING PACKAGES.

* (list financing packages)

This system comes with our 12-month 100% MONEY BACK GUARANTEE! You can't lose!

Did you know that if your heating and cooling system is over 15 years old, the money you save on utilities could offset the monthly payment on your new system? Imagine ... you might be able to buy a system without its costing you one cent.

THIS OFFER IS LIMITED:

To take advantage of this offer, call today for a FREE, no-obligation quotation. We'll schedule a time for one of our consultants to visit you. Call now: 555-5555.

P.S. Don't forget. This offer ends August 31.

Sample Letter #22

We have just posted our new amber art on our web site. Unique pictures made of real Baltic amber, hand-crafted in Europe in Baltic birch frames. Our variety is larger than ever! If you order by (date), we'll give a FREE gift with your purchase. We also offer you FREE amber photos for e-cards and FREE shipping! Please visit us at (web address).

Sample Letter #23

Our firm is the agent for local Guatemalan artists. We deal in apparel, embroidered textiles, home furnishings, and clothing accessories such as scarves and belts. We also specialize in metal, stone and wooden arts and crafts that are reproduced by hand. We cater to importers and dealers all over the world.

We do it all. We work with the artists from the development of samples to the final inspections and shipping. We are based in Guatemala City, and some of our clients include:

*(list prominent clients)

Our catalog is enclosed. Please let us know if you have an interest. You can reach us at (phone, fax, and e-mail). We look forward to working with you.

Sample Letter #24

We truly appreciate your business and want to thank you, along with our many faithful customers who have enabled us to grow to our present leading position. Our staff will do everything in their power to please you as we implement our new client-oriented policies.

Quality

(Statement about your company's quality)

Satisfaction Guaranteed

(Statement about your company's satisfaction policy)

Lowest Prices Guaranteed

(Statement about your company's low prices)

Shipping

(Statement about your company's shipping policy)

Largest Selection

(Statement about your company's product line)

We are here to serve you and these new policies will further that goal.

Sample Letter #25

Want to know why Doe Discount Wholesalers can't be beat? Because of our combination low prices, highest quality, largest selection, 24/7 service, fast delivery and satisfaction GUARANTEED!

That's right--guaranteed!

Guarantee #1--TOP QUALITY

(Statement about your company's top quality)

Guarantee #2--LOW PRICES

(Statement about your company's low prices)

Guarantee #3--FAST DELIVERY

(Statement about your company's fast delivery)

Guarantee #4--SATISFACTION

(Statement about your company's satisfaction)

Guarantee #5--EASY RETURNS

(Statement about your company's easy returns)

Guarantee #6--HUGE INVENTORY

(Statement about your company's huge inventory)

Six guarantees--six reasons to shop at Doe Discount Wholesalers and nowhere else.

Sample Letter #26

Doe Televisions always offers a 100% satisfaction guarantee. This means complete satisfaction for you. And when you are happy, you keep buying from us. We both win.

Right now we have products that were used for a couple of days and returned. Although they are new, we can't sell them as new--and that's the opportunity for you. These "open carton specials" still include manufacturer's warranties and our own 30-day, 100% Satisfaction Guarantee.

We only have so much room in the warehouse, so what do we do with these great televisions? Well, maybe you ought to come down and take a look. It is good stuff, and we can offer you a great deal.

Sample Letter #27

You've just moved into your empty college apartment. How do you furnish it on a student's budget?

Doe Used Furniture provides refurbished furniture at an inexpensive price. Come in and check us out. You can furnish your entire apartment for under $200!

Look at these great deals!

*(list sale items)

We're located at (address). Come by and visit us today!

Sample Letter #28

Is your furnace more than 15 years old?

If you answered yes to the above question, you are paying up to twice too much for heating. The new, more efficient Doe Furnace heats better while burning less gas--and it is better for the environment.

It's good to know there is an answer.

In many cases, the Doe Furnace actually pays for itself in heating bills. At last, you'll have a clean, more efficient, less costly furnace that is guaranteed for 20 years!

For details without obligation, phone 555-5555 today.

Thank you.

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