Tutorial for “Follow Up After a Sales Appointment or Telephone Conversation”

Tips

The intent of this letter is to make a sale. It expresses thanks for the reader's time, emphasizes the advantages of doing business with the writer, and proposes a next step.

Steps

1. Thank the reader for his or her time. You can do this at the beginning or end of the letter, or both.

Sentences

  • I appreciate your interest in our new line of hydraulic jacks. Your comments provided valuable feedback.
  • Thank you for taking the time to meet with me yesterday. I was impressed with what your organization has accomplished.
  • It was a pleasure meeting with you on Tuesday. I appreciate your taking the time to listen to my presentation on our new insurance plan.
  • Thanks once more for your time and interest.
  • Thank you for speaking with me last week about your automation plans.
  • I thoroughly enjoyed chatting with you this morning about your networking decision.
  • Thank you for letting me introduce myself on the phone this morning. I enjoyed discussing your insurance needs and options with you.
  • It was a pleasure to speak with you this morning, and I would like you to know how much Doe's appreciates the opportunity to serve you.
  • Thank you for participating in our telephone survey last week and for expressing an interest in our investment services.

Phrases

  • accept my sincere thanks for the interview
  • allowing me to discuss the options with you
  • appreciate your interest in our new line
  • appreciate your courtesy in sharing your time with me
  • appreciate your valuable time and your willingness
  • appreciate your prompt attention to this matter
  • appreciate your help during the presentation
  • comments provided valuable feedback
  • enjoyed discussing your needs
  • expressing an interest in our investment services
  • for speaking with me last week
  • for rearranging your schedule
  • for taking the time to consider
  • for participating in our telephone survey
  • for briefing me on your plans
  • for the interesting chat
  • for attending our demonstration last week
  • for taking the time to listen to our presentation
  • for visiting our showroom
  • for agreeing to help
  • for your help in sorting out the details
  • for the opportunity to converse with you by phone
  • how much she appreciates the opportunity to serve you
  • taking the time to listen to my presentation
  • for letting me introduce myself on the phone this morning
  • thank you for your assistance
  • thank you for taking the time to meet with me
  • thanks once more for your time and interest
  • thoroughly enjoyed speaking with you
  • was happy to speak with you briefly
  • was a pleasure to meet with you
  • was certainly a pleasure to speak with you today
  • was a pleasure to speak with you
  • was very impressed with what your organization has accomplished
  • your willingness to discuss your suggestions and questions

2. Briefly review your discussion and emphasize how your product or service can meet the reader's needs.

Sentences

  • I am enclosing a data sheet on the testing equipment we discussed. As you can see, this equipment can reduce your test time by at least 25% and possibly by as much as 55%.
  • The simplest solution to the static problems you are experiencing is undoubtedly our new Doe No-Spark flooring. Its quick installation would mean minimal downtime, and each area could be done separately.
  • We recommend installing the Doe FT100 to replace the two machines you are currently using. This consolidation will save $30,000 annually, based on the expenses you discussed with me yesterday.
  • I am enclosing the information you requested on our intravenous therapy fluids. Please call me if you have more questions after reviewing it.
  • Our discussion helped me understand your particular investment needs. I am enclosing a brochure on our new subscription-style investment plan in which you expressed interest.
  • The costs you were concerned about were largely the up-front charges, but of course we need to consider the long-term maintenance expenses as well. If you will review the enclosed information, you will see a comparison of costs over the life of the equipment.
  • In order to help you evaluate our product more thoroughly, we are happy to provide samples for in-house testing.
  • After hearing your concerns about PM10 particle control, I did some research to find out how our new generation of closed furnaces can help you.

Phrases

  • a comparison of costs
  • after hearing your concerns
  • costs you were concerned about
  • did some research
  • enclosed is our annual report
  • enclosing the information you requested
  • enclosing a brochure on our new plan
  • enclosing a data sheet
  • happy to provide samples for in-house testing
  • in order to help you evaluate our product more thoroughly
  • its quick installation means minimal downtime
  • makes the most sense for your purposes
  • may we demonstrate the product to you
  • need to consider the long-term maintenance expenses as well
  • our products provide the most viable solution
  • our commitment to customer satisfaction is reflected in our
  • product is compatible with those already on the market
  • recommend installing
  • research techniques we use are unique and unmatched
  • review the enclosed information
  • the simplest solution to the problems you are experiencing
  • the best value on the market
  • this equipment can reduce your test time
  • to replace the two machines you are currently using
  • understand your particular needs

3. Offer to answer questions, now or in the future, and express your eagerness to do business with the reader.

Sentences

  • As you suggested, we will follow up with Mr. Doe, but please feel free to phone me at 555-5555 if you have any questions.
  • I will call you again the week of June 4, after you have had time to review the sheets I am sending you.
  • I appreciate your interest in our PLC's, and will be happy to answer any of your questions, either prior to or at our meeting next Tuesday.
  • I will forward our new catalog to you as soon as it comes out, and will send you the information about the new treadmill by the end of the week.
  • Thank you again for giving me the opportunity to assist you with this decision. I am sure you will agree that the Doe FT200 will suit your requirements perfectly.
  • Let me know how I can help you. You can reach me at 555-5555.
  • Since our telephone conversation yesterday afternoon, I have put together some more information on the Doe FT series, in which you expressed an interest.
  • May we talk again in a month or two? I will call you in February if I don't hear from you in the meantime.
  • We look forward to working with you on this upgrade, and I will call you early next week. In the meantime, if you have any questions, you can reach me through my paging service, 555-5555.
  • I am pleased to be working with you, and will call you on the 28th to see if you are ready to start the paperwork.
  • We look forward to working with Doe's, and we will be in touch with you within two weeks.

Phrases

  • after you have had time to review the specification sheets
  • as you suggested, we will follow up
  • helping you achieve your goals
  • hope you will not hesitate to ask
  • if you have any questions
  • if you are ready to start the paperwork
  • in the meantime
  • let me touch on one final important issue
  • let me know how I can help you
  • let me know of other interests
  • look forward to working with you on this upgrade
  • may we speak again in a month or two
  • please feel free to phone me at
  • so we can send a free exhibit pass
  • to discuss the next step
  • will send you the information by the end of the week
  • will call you within two weeks
  • will forward our new catalog to you as soon as it comes out
  • will be in touch again shortly after your return
  • will call you on
  • will call you in June if I don't hear from you in the meantime
  • will do my homework for you
  • will be happy to answer any of your questions
  • will call you again the week of
  • would like to follow up with some more important benefits
  • can reach me at any time through my paging service at

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