Tutorial for “Follow Up After a Sales Presentation or Demonstration”

Tips

This letter reminds a customer or potential customer of your continued willingness to serve him or her. Don't duplicate previous sales pitches but offer something new, such as more information or a special discount. You may write two or more letters, one very soon after the presentation and another a few weeks later.

Steps

1. Thank the reader for the interest he or she has shown in your product or service. If this is a follow-up to a follow-up, ask whether the reader received or enjoyed the materials you sent.

Sentences

  • Thank you for visiting our showroom yesterday and attending the demonstration of our automatic ironing machine.
  • We appreciate your coming in to see what our new Doe 5000 can do for your company.
  • Thank you for visiting our booth at the Educators' Conference in Springfield last month.
  • I hope you enjoyed the recent Medical Technologists' Convention as much as we did. We certainly appreciated the comments you made at our booth.
  • Thank you for the interest you expressed in our new line of copy machines at our demonstration in Springfield last week.
  • I am sorry I didn't get the chance to speak to you personally at our booth in Springfield earlier this month, but we hope you enjoyed our demonstration of the Doe FT100.
  • I enjoyed showing you our new line of Doe Janitorial Products last week.
  • By now you have probably received the samples you requested, and we trust you and some of your patients have had a chance to try out our new hypo-allergenic laundry products.
  • Several weeks ago we sent you our informational packet on "The Stock Market for the Small Investor." We hope you have had a chance to look it over.
  • Did the brochure we sent you on the Doe FT100 answer your questions?

Phrases

  • appreciate your coming in
  • appreciate the courtesy you showed
  • appreciated your friendliness and interest
  • best service possible
  • by now you have probably received the samples
  • certainly appreciated the comments you made
  • did the brochure we sent you answer all your questions
  • enjoyed showing you our new line
  • for making me feel at home during my sales call on
  • for taking the time to listen to our presentation
  • for taking the time out of your busy schedule
  • for the interest you expressed in our new line
  • for visiting our booth
  • for stopping by our booth
  • for attending the demonstration
  • hope you enjoyed the demonstration
  • hope you enjoyed the recent convention as much as we did
  • hope you have had a chance to look
  • may have met at the convention last month
  • send you our informational packet
  • sorry I didn't get the chance to speak to you personally
  • thank you in advance for taking the time to help us provide the thank you for visiting our showroom
  • trust you have had a chance to try out our new product

2. Emphasize the features that most impressed the reader, or those that will best meet his or her needs.

Sentences

  • Our customers have been impressed not only by its versatility, but also by its ruggedness. We have the longest warranty in the marketplace, and it costs us very little. This machine does not break down!
  • As we discussed, the 5000 can replace up to three of the bulkier machines you are using now, saving on labor costs as well as space. I am enclosing an article from the July issue of "Machine Technology" comparing the 5000 with Doe Corporation's offer.
  • We are introducing a new version of our Doe Elementary School Math Mastery software, with special emphasis on the pre-algebra that many elementary schools are starting to teach in the sixth grade.
  • I realize that every company would like to claim to be the "market leader," but in our case the claim is true. I am enclosing a brochure on our line of lab equipment. Our product's quality speaks for itself, and has "spoken" to research laboratories throughout the world.
  • Using the profile you filled out at our demonstration, I have prepared a proposal tailored to your company's needs, and have enclosed it with this letter. I trust it will prove useful to you in making your decision.
  • Enclosed is some literature that describes the best applications for each product. On the back cover is the name and address of your local distributor.
  • Investing can be fraught with anxiety. We know that our program can make it a lot easier--and safer too!

Phrases

  • am enclosing this brochure on our line of
  • because of its compact size
  • considers your strengths as well as your limitations
  • continually changing to include new features and benefits
  • does not break down
  • ensure a quality product at a low cost
  • have supplied quality products and services to thousands of
  • have prepared a proposal tailored to your company's needs
  • have the longest warranty in the marketplace
  • in our case this claim is true
  • investing can be fraught with anxiety
  • its ruggedness has impressed
  • just bringing out a new version
  • know that our program can make it a lot easier and safer
  • literature that describes the best features of each product
  • name and address of your local distributor
  • our customers have been impressed not only by its versatility
  • programs are scheduled to fit your time frame
  • quality of our product speaks for itself
  • save labor costs
  • throughout the world
  • trust it will prove useful to you in making your decision
  • with special emphasis on
  • worked with some of the top corporations in the industry
  • would like to claim to be the "market leader"

3. Encourage the reader to place an order, explaining how easy it will be.

Sentences

  • We have been back-ordered for some time--the price of popularity--but have just received a large shipment. If you order now, we can deliver your stock before the end of the week. Just call 555-5555.
  • When you are ready to order, please contact me at 555-5555 to discuss our special discount. I look forward to working with you.
  • We offer a free one-day training course, which will help your teachers use the software to their students' best advantage. If you are interested in learning more, or if you are ready to order, please call 555-5555.
  • If you are interested in testing any of our equipment in your laboratory, please call 555-5555. We look forward to providing you with the finest lab equipment available.
  • We trust that you will feel confident in recommending this line of products to your patients.
  • If you have any questions on availability, please let me know. I am enclosing an order form, along with a copy of our bulk discount schedule. We look forward to hearing from you.
  • I am enclosing a voucher for 20% off your first order. We look forward to serving you.
  • I will call you next week to answer any questions you may have and to take your order when you are ready.
  • If you would like to know more, please call 555-5555, and one of our consultants will be happy to help you.
  • If I can provide you with any additional information, please call me at 555-5555.
  • This note is to let you know that there couldn't be a better time to order than right now. I am enclosing the details of our special offer, but please be aware that it expires at the end of this month.

Phrases

  • a copy of our bulk discount schedule
  • am enclosing the details of our special offer
  • am enclosing a voucher for 20% off your first order
  • am enclosing an order form
  • be aware that this offer expires at the end of the month
  • can deliver your stock before the end of the week
  • can provide you with any additional information
  • contact me at 555-5555 to discuss our special discount
  • discuss any questions you may have
  • have just received a large shipment
  • if you are ready to order, please call 555-5555
  • if you are interested in learning more
  • if you order now
  • if you have any questions on availability
  • if you are interested in testing any of our products
  • if you are ready, we will gladly take your order at that time
  • look forward to serving you
  • look forward to working with you
  • look forward to hearing from you
  • offer a free one-day training course
  • one of our consultants will be happy to visit with you
  • please let me know
  • there couldn't be a better time to order than right now
  • to providing you with the finest equipment available
  • when you are ready to order
  • will call you next week
  • will help your employees adjust

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