Tutorial for “Follow Up After a Sale to Thank the Customer and Offer Service”

Tips

With this letter you may simply thank the customer or offer something further. In either case the letter keeps your company's name before the customer and reinforces the impression that you are a good person to do business with.

Steps

1. Express your confidence that the customer is enjoying the benefits of the purchase. You may also thank the customer for buying from you.

Sentences

  • We hope you are enjoying your new spa. We enjoyed installing it for you.
  • We trust you are enjoying success with our Doe line of patterns and instruction booklets.
  • Now that you have had a month or two to enjoy our Doe vacuum cleaner, you may be asking yourself how you ever lived without it.
  • How did teacher appreciation week go? Did the teachers enjoy their new business cards? Preparing these gifts for them was a job we really enjoyed.
  • Did you know you will be celebrating an anniversary this month? Your Doe refrigerator is almost one year old.
  • Thank you for buying our Doe mathematics software.
  • Congratulations on your purchase of a Doe power drill. We are justly proud of our power tools, and are confident that you can look forward to many years of outstanding performance from yours.

Phrases

  • a job we really enjoyed
  • appreciate your decision to buy a
  • are now the owner of the finest truck made
  • are sure you will become a satisfied owner
  • are sure you have had lots of use from
  • are justly proud of our
  • as much pleasure as it gave us to install it for you
  • can look forward to years of enjoyment
  • can look forward to many years of outstanding performance
  • celebrating an anniversary this month
  • congratulations on your purchase
  • congratulations on your upcoming anniversary
  • enjoy your luxurious
  • enjoy your new
  • expect you to have many more years of reliable service
  • gives you as much pleasure
  • hope your new
  • now that you have had a month or two to enjoy your
  • preparing these gifts was a pleasure
  • thank you for your faith in our
  • thank you for buying our
  • trust you are enjoying success
  • warranty runs out on
  • why you didn't get one long ago
  • with our line of
  • your washer is almost one year old

2. Make your offer to provide service.

Sentences

  • Please let us know if you experience any problems with it in these first few months. This is extremely unlikely, but we will be happy to help if you need us.
  • I noticed that you did not purchase the extended warranty on your new vacuum cleaner. This action in no way affects your basic warranty, but if you would like the extra peace of mind, you have until October 31 to change your mind. Just call us at 555-5555.
  • Would you like to become a certified Doe trainer? You could conduct classes at your store and receive significant discounts on participant materials. This arrangement would increase your profits and increase your sales of Doe products. The enclosed materials explain our training program. Just call 555-5555 to sign up or to ask any questions about the program.
  • We would like you to enjoy this outstanding appliance for many years to come, so don't forget to bring it in for a check-up after each year of use.
  • Please remember us for all your printing needs. We have a very attractive discount for repeat and bulk orders.
  • The known reliability of the Doe refrigerator enables us to offer extended warranty protection at a very reasonable price. Please review the enclosed agreement, and, if you would like to participate, return it to us no later than August 31, when this offer expires.
  • This software can be a great asset in the classroom, but only if your teachers feel comfortable incorporating it into their lesson plans. We can offer you a one-day training course at a nominal price for all the math teachers in your district. If you would like more information, please call me at 555-5555.
  • Your drill is designed to function for many years without special maintenance, but if you ever experience a problem, your nearest Doe's dealer will be happy to assist you.

Phrases

  • a brochure describing our program
  • after each year of use
  • answer any questions you may have
  • at a nominal charge
  • can offer you a one-day training course
  • could conduct classes at your store
  • could expect increased sales
  • did not choose to purchase our service at that time
  • did not purchase the extended warranty
  • don't forget to bring it in for a check-up
  • enables us to offer extended warranty protection at a very reasonable price
  • enclosed materials explain our training program
  • expect you to have many more years of reliable service from your
  • for your next special occasion
  • have a very attractive discount for repeat and bulk orders
  • have until August 15 to sign up
  • if you ever do experience any problems
  • if you don't see what you need, call me
  • if you would like to participate
  • if you would like the extra peace of mind
  • is designed to function for many years without maintenance
  • just call 555-5555 to sign up
  • keep this catalogue handy
  • must remind you that the warranty runs out on
  • on participant materials
  • our way of showing appreciation for your business
  • please let us know if you experience any problems with
  • receive considerable discounts
  • remember us for all your needs
  • return it to us no later than
  • review the enclosed agreement
  • show our continued interest in you as our valued customer
  • strongly recommend you propose this
  • the known reliability of the
  • the accompanying sheet outlines our training itinerary
  • this is a good opportunity for you
  • this in no way effects your basic warranty
  • this product can be a great asset
  • this is extremely unlikely
  • this offer is extended for
  • to get started immediately
  • want you to be our guest at the conference, a value of
  • when this offer expires
  • while you are still eligible
  • will send a small gift to say thank you
  • will be equally pleased with our
  • will be happy to help if you need us
  • would like you to enjoy this outstanding product for many years to come
  • would like more information
  • would you like to become a certified trainer
  • would increase your profits
  • your nearest Doe dealer will be happy to assist you

3. Close with a positive statement.

Sentences

  • We hope you will continue to think of us for your pool and spa accessories.
  • We appreciate your business.
  • Thank you for using Doe's.
  • Please call soon to let me know if you would like to take advantage of this offer.
  • I have enjoyed doing business with you.
  • We look forward to seeing you again.

Phrases

  • appreciate your business
  • call by Friday if you will be joining us
  • have enjoyed doing business with you
  • hope to continue to do business with you
  • if you can't wait
  • look forward to seeing you again
  • look forward to meeting with you soon
  • our valued customer
  • please accept this small gift
  • please call soon to let me know
  • thank you for using
  • was a pleasure to serve you
  • will call to see if you concur
  • would like to take advantage of this offer

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