This letter generally functions as a personalized sales tool to cement relationships with customers and colleagues and to secure new ones.
1. Spark the reader's interest.
- At this year's trade show we will feature two new product lines you won't want to miss.
- Doe will have display booth #67 at this year's Home Schooling Convention.
- We have managed to schedule John Doe as the keynote speaker at our conference this year!
- Do you need an effective water softener with a lifetime warranty? As exclusive dealers for Doe Water Softeners, we can provide you with such a system.
- What do you expect to gain from a seminar? You will leave this one with a host of techniques for achieving a more efficient plant.
- Trying to find first-class salespeople doesn't have to be a perpetual headache. The symposium scheduled for October 10 is better than aspirin--it can take the headache away permanently.
- We have four complimentary tickets for you and your family to preview our most recent fully animated children's film classic Doe's Winter.
- We are about to launch a new product that will completely revolutionize the computer industry.
- Come sample some of Springfield's finest cuisine prepared by the area's most reputable chefs.
- a major new product line
- a revolutionary new product
- are about to launch a new
- as exclusive dealers for
- at this year's show
- attend our seminar on
- come see our new
- come sample our new
- conference will be bigger and better than ever
- constantly changing industry
- find out what's new and challenging
- get to know various suppliers
- have complimentary tickets for you
- invite you to attend
- keep in touch with what's happening
- keynote speaker will be
- one of the biggest events of the year
- opportunity to examine new lines
- symposium is scheduled for
- this seminar has helped many
- will find us in
- will be introducing our new
- will feature
- will completely revolutionize the
- won't want to miss
2. Extend an invitation while offering the reader an incentive to attend.
- I would like you to attend the trade show to see the educational tools our company offers.
- After you read the enclosed brochure, we hope you will join us for a demonstration at the trade show Friday.
- You will learn about exciting new developments in the field of automation.
- We would be pleased if you would join us for this previewing event.
- We invite you to be one of the first to witness this exciting new technology.
- We will feature workshops in which you can work on company problems and challenges with an expert literally sitting by your side.
- Doe invites you to view our newest products and services. Sales Representatives will be on hand to provide all the information you need and to answer your questions.
- Discover which forces are driving the market and how to use them to your company's advantage.
- Doe's annual trade show provides a quick, reliable way to keep abreast of new products for the home. Mark your calendars now!
- Please join us to sample a variety of dishes from 50 of the area's most popular restaurants.
- as a free gift just to thank you for stopping by
- be some of the first to witness
- be sure to stop by our display
- can get your orders placed early
- come to understand the forces at work on
- exchange ideas with other
- explain our dealer program
- giving away prizes every hour
- have some exciting samples for you to try
- invite you to view our
- keep abreast of new products in the market
- latest products and services
- learn about exciting new developments
- learn the newest techniques and ideas in
- little gift set aside for you at the booth
- meet competitors and share ideas
- nationally recognized speaker
- pleased if you would join us
- products offer a substantial profit potential
- providing a variety of seminars through the day
- see what we have to offer in the field of
- sign up for the workshops on
- special demonstration every hour
- will be featuring hands-on experiences in
- will be on hand to answer your questions
- will introduce new ideas and materials on
- would like you to attend as our guest
3. Provide specifics relating to the event, such as the date, time, and location.
- Plan to attend the annual Association of Middle Managers conference in Springfield, Kansas, March 12 to 14, 2002.
- This year the Home Schooling Convention will be held October 16-18 at Doe International, 1600 Main Street, Springfield.
- Please join us at the Doe Center, 1600 Main Street, Springfield, on September 15 at either 11:00 a.m. or 2:00 p.m.
- We will hold the preview on Saturday, June 5, at 3:00 p.m. at Doe Cinemas located in downtown Springfield. Present this certificate at the door to receive your four complimentary tickets.
- The seminar will be held at the Springfield Convention Center, on June 2, starting with a continental breakfast at 7:30 a.m.
- The presentation will take place in the Doe Conference Center from 1:00 to 4:00 p.m. on Thursday, May 22.
- If you are planning to attend the trade show, we hope you will visit us at booth # 54 in the Exhibition Hall.
- The trade show will be held March 3-5 from 8:00 a.m. to 5:00 p.m. in the lobby of the Doe International Building, 1600 Main Street, Springfield.
- Bring your appetite and a friend to the Doe Center, Tuesday, August 5, from 11:00 to 2:00 p.m.
- The symposium will kick off on March 15 at 8:00 a.m., at the Doe Conference Center. Don't miss this exciting one-day event.
- can't miss our display
- conveniently located near
- demonstrations every hour on the hour
- don't miss the preview of
- exciting one-day event
- have enclosed a floor plan map
- mark your calendar
- plan to attend
- please join us at
- registration will begin at
- show is coming to Springfield next week
- trade show is coming up on
- visit us at booth number
- will start with a
- will find us at booth number
- will be the biggest and best trade show ever
- will kick off at
- will have display booth number
- will take place in
- will be held on
4. Express anticipation of the reader's acceptance.
- Please call me at 555-5555 to let me know whether you will be able to attend.
- We hope you will visit us during the convention to learn more about our products, publications, and plans to lead our children into the next century.
- I am looking forward to meeting you personally at the conference.
- We hope your schedule will allow you to attend this exciting and helpful seminar.
- We will appreciate your timely response to this invitation. Simply R.S.V.P. by returning the enclosed postcard.
- We are confident you will leave the theater feeling uplifted and inspired.
- Seating is limited, so please call Jane Doe at 555-5555 to reserve your place.
- We are looking forward to your visit and are confident that you will find it worthwhile.
- Each workshop is limited to twenty participants, so register early. We will make every effort to accommodate participants by scheduling extra sessions according to demand.
- We think you will find a visit to our booth the most valuable time you will spend at this year's trade show.
- I have enclosed a floor map with an X showing where we will be located. We hope to see you there.
- This is our way of saying thank you for your patronage during the past year.
- Be sure to take advantage of the early registration discount.
- are confident that you will find it worthwhile
- be sure to look us up
- contact me as soon as possible
- drop by and register at the booth
- early registration discount
- for more information, call me at
- hope you will be there
- hope to meet you there
- just identify yourself to our representative
- look forward to seeing you there
- looking forward to meeting you personally
- most valuable use you can make of a day
- our way of saying thank you for
- please call to let me know if you can make it
- return the enclosed card to reserve your gift
- seating is limited, so
- to let me know if you will attend
- use the enclosed postcard to
- whether you will be able to attend
- will be worth every minute
- will appreciate you timely response
- will call to confirm your attendance
- will call to find out how many tickets you need
- workshops are limited to
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