Tutorial for “Promote a Product By Announcing a Special Sale or Complimentary Gift”

Tips

This letter announces a special sale or gift to entice the reader to buy a product. Steps one and two needn't be in order, but both are necessary to the letter.

Steps

1. Detail when, where, and how the reader can benefit from your offer.

Sentences

  • Doe Appliances is holding a 4th of July sale this Saturday the 2nd through Monday the 4th.
  • You may not own an oil field, but Doe Oil can make money for you! Just ask for Doe oil the next time you get your oil changed, and mail us your proof of purchase for a $5 rebate.
  • Because you are a preferred customer, I would particularly like to invite you to Doe Motors' 25th Anniversary Sale.
  • This month we can guarantee you some real savings. Saturday, January 10, we are holding our annual after-Christmas sale.
  • Hurry over to Doe Paint--this sale ends July 19.
  • Time is running out to save on all of your office furniture needs at Doe Furniture. Visit our store between October 17 and 21 and receive a free collector's item pencil sharpener for your office.
  • Starting January 2, we at Doe International are prepared to give you discounts on all airline ticket purchases for participating airlines.

Phrases

  • all you have to do is
  • are holding our annual
  • are holding a special sale this
  • can guarantee you some real savings this week on
  • come to our store this week and receive
  • for a limited time you can stock up on
  • for one week we can give you deep discounts on all
  • for the next two days only
  • hurry over to
  • it's our anniversary and
  • join us in celebrating the
  • mail us your proof of purchase
  • now is the best time to take advantage of
  • offer is only to a select group of customers
  • this offer ends on
  • this week only we can offer you
  • this week save an additional
  • time is running out for you to save on
  • we are celebrating our
  • we want you to try us out
  • would like to invite you to our
  • can save hundreds of dollars on
  • are invited to our private sale on
  • your chance to take advantage of

2. Announce what the specifics of your offer are, such as the exact percentage off certain merchandise, or what the complimentary gift is.

Sentences

  • Present this ad and save 40% off any pair of eyeglasses. That's a possible savings of $40 to $175. This sale includes all frames and all prescription lenses.
  • Get a free ear piercing with the purchase of any starter set. Now, all 14-carat gold starter kits are 15% off.
  • This sale features 10% off all purchases totaling $150 or more.
  • These are the rules: buy one CD at the regular price and get the next two for $3.99 each!
  • Get a haircut for each family member and pay only $15 each--a savings of $5 on each haircut.
  • When you buy any car on the lot this weekend, you will receive a double bonus--a gift certificate for 10 free car washes at any Doe Car Wash and a $200 cash rebate.
  • As a preferred customer, you can cash in on our greatest sale ever--50% off all merchandise on the sales floor, and free refreshments, too!
  • For this month only, you will save 15% on all bulk orders.
  • We are so confident that we are the best in the industry that we offer our first-time customers a free month's trial of our health and fitness facilities. If at the end of the month you are not satisfied, you can cancel your contract with no further obligation.
  • For each friend or associate who purchases from us because you referred them, you will receive a $10 gift certificate to the Doe Restaurant located in downtown Springfield.
  • We have marked down our entire inventory to make room for new merchandise. You'll never see savings like this again!
  • Our installation is FREE. Plus, with our free in-home estimates, you'll never have to leave the comfort of your own home.

Phrases

  • are actually taking a loss on these
  • as a preferred customer you are eligible for
  • bring in this letter and save
  • buy one at the regular price and receive
  • cash in on our greatest sale ever
  • clearing out all our stock of
  • come take advantage of our special sale on
  • enter our free drawing for a
  • free refreshments for everyone
  • free month's trial
  • free gift just for coming in
  • get one of equal or lesser value free
  • great prices and free installation
  • making room for new models
  • marked down our entire inventory
  • never see savings like this again
  • no obligation to buy anything further
  • our mail-in cash rebate offer
  • receive a free gift with the purchase of any
  • receive an additional discount of
  • special coupon for further savings
  • take advantage of this very special
  • this money-back offer
  • and we will pay the shipping

3. Sell the product or service that the sale or gift promotes.

Sentences

  • Now you don't have to wait for the concert to get your trend-setting T-shirts featuring your favorite groups. You can get them any time of the year!
  • We at Doe Corporation have always taken great pride in our work. We guarantee that our products are the best quality you can buy at the lowest possible cost.
  • We work hard to make quality affordable. First, we guarantee the lowest prices on all products and services.
  • We're Springfield's first department store, founded in 1868. Today we carry over 3000 quality products.
  • Go back to school in Doe's quality clothing and accessories.
  • The Doe exercise machine gives an aerobic, full-body workout that stretches and tones all major muscle groups. This new model will help you burn body fat and lose weight in your own home. It's fun and easy to use, so you will use it. What more could an exercise machine offer?
  • Choose from a wide variety of check styles, from distinguished executive patterns to cuddly animal portraits. Plus, you can be absolutely sure that Doe designer checks will be accepted at any bank. We guarantee your satisfaction.
  • Our cookware is rated among the most durable in the country. Our pots and pans feature porcelain enamel exteriors, nonstick interiors, and steam vent knobs.

Phrases

  • an impressive collection
  • best quality you can buy
  • blends in beautifully with any
  • both practical and pleasing
  • built-in features
  • can arrange delivery right now
  • can know you're getting the best
  • does three jobs at once
  • don't have to wait another day for your
  • don't have to wait to buy your
  • engineered for dependability
  • experience the pleasure of
  • great opportunity to stock up on
  • guarantee your satisfaction
  • guarantee lowest prices
  • is fun and easy to use
  • lowest prices possible
  • making superb quality affordable
  • more advanced features
  • more powerful and sensitive
  • one purchase you will never regret
  • only the price has changed
  • practical and decorative
  • proud to carry the Doe line
  • provide those all-important finishing touches
  • relieve you of worrying about petty details
  • simple to operate
  • special order at the same prices
  • the quality hasn't changed
  • we offer a wide variety of
  • you too can save on your
  • you too can enjoy the
  • you can be absolutely sure that

4. Invite the reader to respond immediately, or offer to contact the customer yourself.

Sentences

  • Please fill out the attached order form, and return it in the pre-stamped envelope immediately. This offer expires at the end of June.
  • This sale will only last for a few more days.
  • I will call you in a few days to set up a time for your free estimate.
  • Supplies are limited, so arrive early to get the best deals.
  • Call immediately for the location nearest you.
  • Send in the enclosed order form with this special coupon while supplies last.
  • Call one of our customer service representatives toll free from 8:00 a.m. to 4:30 p.m., Monday through Friday, at 1-800-555-5555. Ordering instructions are available 24 hours a day.
  • Don't miss this chance! Come see us this week.

Phrases

  • arrive early for the best selection
  • call now to set up an
  • call immediately for
  • come in today for your free
  • send today for your
  • don't miss this unbeatable offer
  • fill out attached form and
  • the first 200 customers will receive
  • if you send payment now
  • if you order within the next week we will
  • is good only while supplies last
  • mail it in today
  • now is the time to learn more about
  • offer is good only through the end of
  • only 40 left at this price
  • only three more days to
  • start enjoying your savings today
  • supplies are limited
  • the best time to buy is right now
  • the coupon expires on
  • this offer ends on
  • this sale ends on
  • when they're gone, they're gone
  • will call you in a few days to

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