Tutorial for “Resell to Long-time Customers”

Tips

Since the customer is already buying from you, the purpose of this letter is not to hard-sell your product, but to let your customer know that you are interested in doing further business. Often, this letter can be used to sell a product or service that the customer has not bought from you before, simply because their ordering routine tends to overlook certain available products or services. The tone of the letter will vary depending on the customer. A very important customer should receive a personal, friendly letter, while a lesser-known customer may receive a more formal one.

Steps

1. Open by expressing continued interest in doing business with the customer.

Sentences

  • If you thought you were pleased with the way we catered your last function, I know you'll appreciate the offer I am prepared to make you for your big fiesta.
  • We at Doe Corporation just wanted to let you know how much we appreciate the long-standing business relationship we have enjoyed with you.
  • My secretary just handed me your order for a new filter on your water purifying system. I want to tell you how pleased I am that you have decided to return to us for more water softening products.
  • Because you are one of our most valued customers, we want to let you know about our hottest items before anyone else.
  • Thank you for supporting our business. You hold one of our most important accounts and you have helped us make Doe Corporation what it is today.
  • I am eager to tell you about a software package that is so new that it hasn't even hit the sales floor yet.
  • Can you believe that two years have passed since we last discussed your insurance plan? I have carefully monitored your policy and want to make you aware that we need to make some changes in it on your upcoming birthday.
  • It is almost Christmas and I'm ready to make an offer that will beat last year's.
  • Now is the time to renew your contract with the Doe Corporation.

Phrases

  • are one of our most valued customers
  • as a long-time user of our
  • been a year since we reviewed your
  • have verified your latest order of
  • have helped to make Doe Corporation what it is today
  • it's time to renew our contract
  • just received your repeat order for our
  • let you know before anyone else
  • like to have the opinions of our most valued clients
  • long-time customers like you know that
  • looking over your records
  • loyal customers like you
  • now is the time to renew your
  • offer we are prepared to make you
  • our long-standing business relationship
  • sending our valued customers advance notice of
  • special savings we want to pass on to our
  • special offer to our best customers
  • time for your annual order of
  • two years have passed since we last discussed
  • want you to know how much we appreciate
  • want to thank you for your

2. Introduce the product or service you are selling to the customer, stressing its benefits to the customer.

Sentences

  • As a Doe customer, you know that our products are always top of the line. Well, now we have even more items to choose from.
  • In the past, you have ordered a fruit basket for each of your employees. This year's baskets will include fruits from the tropics, including mangoes, kiwis, and papayas. Of course you know that you are always welcome to order custom-made baskets at no extra charge, but most of our customers find it convenient to order our standard basket.
  • Our newest water purifying system includes an even more powerful anticorrosive solution that even the hardest water can't defeat.
  • We have redecorated the reception hall for this winter in an old Victorian style. I really think you'll be pleased with its dignified, yet relaxed atmosphere. It will be perfect for your company's annual formal event.
  • I'm sure that you loved your last book selection of the month, and this month's is equally stimulating. Doe Wakes is an intense mystery about a young lawyer who struggles to find the truth about her grandfather's identity.
  • Our amplified computer speakers are sure winners! They have magnetically shielded speaker magnets to prevent monitor, drive, and disc damage. And, they have a new cabinet design for enhanced bass response.
  • This year we hope that you will again choose Doe and Associates because we offer the most responsible, honest, and informative legal advice available.
  • We have given you the best, quickest results in the past, and we hope to continue to do so for years to come.
  • As our advertising world becomes even more visually oriented, you can depend on Doe Marketing's expertise to showcase your business.

Phrases

  • a price you'll appreciate
  • a world of enjoyment awaits you
  • best quality you can buy
  • can take delivery right now
  • can know you're getting the best
  • don't have to wait to buy your
  • don't have to wait another day for your
  • easier to use than ever before
  • expanded our line of
  • great opportunity to stock up on
  • guarantee lowest prices
  • guarantee your satisfaction
  • have already experienced our quality
  • hope to continue to
  • hope you will again choose our
  • includes an even more powerful
  • lowest prices possible
  • making superb quality affordable
  • of particular importance to you
  • one purchase you will never regret
  • only the price has changed
  • proud to carry the Doe line
  • provide those all-important finishing touches
  • ready to spoil you with
  • relieve you of worrying about petty details
  • special order at the same prices
  • the whole family can enjoy
  • the quality hasn't changed
  • welcome to order our custom-made
  • will be pleased with our new
  • you can enjoy all the benefits of
  • you can be absolutely sure that
  • you can save even more on your

3. If appropriate, offer added incentives for the customer to buy your service or product.

Sentences

  • Remember, with every 25 baskets you buy, you get one free.
  • We would like to show our appreciation for all the business that you have given us this year by offering you 25% off your next purchase.
  • When you renew your policy, celebrate by allowing us to treat you and your spouse to dinner at Doe's.
  • Our newest portrait package includes a 10" X 13" portrait, absolutely free.
  • Don't forget our new low rates for bulk orders!
  • We offer free delivery before December 20.

Phrases

  • and the shipping is free
  • and we will pay the shipping
  • are actually taking a loss on these
  • as an added bonus
  • as a preferred customer you are eligible for
  • bring in this letter and save
  • buy one at the regular price and receive
  • cash in on our greatest sale ever
  • clearing out all our stock of
  • come take advantage of our special sale on
  • direct-to-you low prices
  • discount applies to your next purchase
  • enter our free drawing for a
  • free refreshments for everyone who
  • free gift just for coming in
  • free month's trial of our
  • get one of equal or lesser value free
  • great prices and free installation
  • like to treat you and a guest to
  • making room for new models
  • marked down our entire inventory
  • may never see savings like this again
  • preferred customer rates
  • receive an additional discount of
  • receive a free gift with the purchase of any
  • special coupon for further savings
  • special pricing for repeat buyers
  • special volume discount
  • take advantage of this very special
  • this money-back offer

4. Instruct the customer on how to proceed with the order.

Sentences

  • I will call you next week to discuss your options.
  • Contact me before your next shipping date so we can confirm the discounted rates on your bulk order.
  • Simply fill out the order form and send it to us. We anxiously await your consent to send you this new best seller.
  • I look forward to meeting with you. My secretary will call you to set up an appointment.
  • Call our portrait studio at 555-5555 to schedule a sitting.
  • Supplies are limited, so return this confirmation card immediately to reserve your order.
  • Enclosed is an order form with a self-addressed, stamped envelope for your convenience.
  • I will phone you next week to make sure your order meets your expectations.

Phrases

  • arrive early for the best selection
  • call immediately for
  • call now to set up an
  • call before your scheduled shipping date of
  • come in today for your free
  • contact me before your
  • fill out the attached form and
  • fill out the order form
  • just come into the store and
  • mail it in today
  • mail in the enclosed
  • note that the offer is good only through
  • note our extended hours
  • only 40 left at this price
  • only three more days to
  • simply call us to schedule
  • supplies are limited
  • the coupon expires on
  • this offer ends on
  • this sale ends on
  • will call you to set up
  • will call you next week to

5. Thank the customer for continuing to do business with you.

Sentences

  • We can never thank you enough for your patronage.
  • We appreciate your continued confidence in our services.
  • We are grateful to you for purchasing our water purifying system and are sure you will be pleased with your investment.
  • Thank you for your help.
  • We value your business.
  • We have been delighted to serve you and appreciate your account.

Phrases

  • appreciate your confidence in
  • appreciate the opportunity to
  • are sure you will be pleased with
  • have been delighted to
  • have valued our past association
  • have always enjoyed working with
  • hope you are as pleased as we are with
  • it's always a pleasure to
  • just waiting for your okay
  • look forward to getting together with
  • look forward to hearing from
  • look forward to working with
  • look forward to your reply
  • mutually beneficial relationship
  • thank you for your
  • value your cooperation
  • value our association with
  • we appreciate your continued
  • we thank you for
  • your confidence in our

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