Write a Letter on the Anniversary of Your Company — Letter-Writing Tutorial


A letter on the anniversary of your business helps maintain the goodwill of your customers and business associates. You may, if you choose, invite recipients to an open house or party, offer free gifts or other customer incentives, or include a promotional brochure with the letter. These letters are generally brief and personal, often use a personal letter form, and usually use a warm complimentary closing.


1. Mention the occasion that prompts this letter and, if appropriate, extend an invitation to a celebration.


  • Doe's has now been in business for 25 years, and we hope you as one of our loyal customers will join us in celebrating our anniversary.
  • It's been ten years since Doe's first began offering custom tailoring, and you have been one of our best customers!
  • Twenty years ago today, Doe's opened its doors for business; our first visitors were members of the Springfield Chamber of Commerce. We owe a debt of thanks to our business associates who have made our first 20 years such a success. We invite you and your partner to join us at our open house on August 2 on the main floor of the Doe's office building from 6 to 10 p.m.
  • Thanks to loyal customers like you, we are celebrating our first anniversary in business at our new location.
  • You and your partner are cordially invited to attend the Doe's fifth anniversary party on April 23 from 10 p.m. to midnight in the lobby of the Springfield Park Hotel.


  • a big thanks
  • anniversary party
  • appreciate the goodwill
  • appreciate your business
  • are cordially invited to attend
  • as one of our loyal customers
  • convey our heartfelt thanks
  • did not want to let the occasion pass without telling you
  • express our appreciation for your confidence
  • first ten years a success
  • first began offering services
  • has been years since
  • has now been in business for
  • have taken the liberty to
  • invite you to an office party
  • invite you to join us at
  • join us in celebrating our anniversary
  • like you to join us in celebrating our
  • loyal to our products
  • marks our tenth year in business
  • one of our best customers
  • opened its doors for business
  • our growth is due, in a large part, to your confidence in
  • owe a debt of gratitude to
  • thanks to customers like
  • want to take this opportunity to
  • want to show our appreciation
  • will kick off our anniversary by
  • will be staging a two-day event

2. Describe such things as past achievements, planned celebrations, or appreciation for customer loyalty. If applicable, describe incentive or promotional materials enclosed.


  • Our party on June 20 will be from 5 p.m. to 9 p.m. at our original Doe's location in downtown Springfield. There will be free pop and hotdogs for everyone. Jane and I will be there, along with the kids, and we hope you will come by with your family.
  • As a token of our appreciation, we are offering all our customers a free gift just for stopping by the store. Come see us during the week of December 29, and one of our clerks will help you select the gift that is right for you.
  • The open house will feature a slide presentation called "The Changing Face of Main Street." We'll look at photographs of Main Street from the early 1900's through today. I am sure you will enjoy seeing how all of our businesses have grown and changed.
  • As we have grown we have worked hard to offer our customers the same excellent buys that made Doe's a household name in 1930. Although our products have changed, we continue to follow Grandpa Doe's first rule of business: "good value, good price." The enclosed brochure gives a brief history of the company and also describes the programs Doe's has developed.


  • a small gift
  • adapting to a changing environment
  • are offering all our customers a free gift
  • as a token of our appreciation
  • as a free gift for stopping by
  • as we have grown
  • describes the programs we have developed
  • enclosed brochure gives a brief history
  • free refreshments will be
  • helping to make this a great ten years
  • innovation, hospitality, and efficiency
  • offering you a discount on
  • past achievements include
  • see how our business has grown
  • select the gift that is right for you
  • sending flowers is an anniversary tradition
  • should celebrate such a success
  • have taken the liberty to
  • the service you have come to expect
  • the open house will feature
  • to offer our customers the same excellence
  • plan to celebrate
  • will have an office party in

3. Close with a positive statement such as thanks for support or a statement about the future.


  • Thank you for making our first 25 years such a success! We look forward to seeing you at our celebration.
  • Again, we appreciate your loyalty to Doe's! I look forward to continuing to serve you for the next ten years.
  • We hope to see you at the open house, and I look forward to our continued association as Chamber members.
  • We appreciate the loyalty of our customers. As we continue to grow, we want you to know that one thing will never change: our commitment to Grandpa Doe's first rule.
  • We look forward to celebrating our stellar year with you.


  • a big thanks for
  • as growth continues
  • continue to offer you the best service
  • continue to serve your needs
  • continued association with
  • continuing to serve you
  • convey our heartfelt thanks
  • have appreciated your business
  • hope to see you soon
  • keep your needs in mind
  • keep listening to your needs
  • look forward to
  • one thing will never change
  • ongoing commitment to customer satisfaction
  • our association means a great deal to us
  • our main concern will always be
  • pledge to you our continued and best service
  • sincerely appreciate your loyalty
  • thank you for making our first years a success
  • thank you for your patronage
  • the service you have come to expect
  • very kind regards and best wishes

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