Extend an Invitation to Attend a Trade Show, Seminar, or Conference — Letter-Writing Tutorial


This letter generally functions as a personalized sales tool to cement relationships with customers and colleagues and to secure new ones.


1. Spark the reader's interest.


  • At this year's trade show we will feature two new product lines you won't want to miss.
  • Doe will have display booth #67 at this year's Home Schooling Convention.
  • We have managed to schedule John Doe as the keynote speaker at our conference this year!
  • Do you need an effective water softener with a lifetime warranty? As exclusive dealers for Doe Water Softeners, we can provide you with such a system.
  • What do you expect to gain from a seminar? You will leave this one with a host of techniques for achieving a more efficient plant.
  • Trying to find first-class salespeople doesn't have to be a perpetual headache. The symposium scheduled for October 10 is better than aspirin--it can take the headache away permanently.
  • We have four complimentary tickets for you and your family to preview our most recent fully animated children's film classic Doe's Winter.
  • We are about to launch a new product that will completely revolutionize the computer industry.
  • Come sample some of Springfield's finest cuisine prepared by the area's most reputable chefs.


  • a major new product line
  • a revolutionary new product
  • are about to launch a new
  • as exclusive dealers for
  • at this year's show
  • attend our seminar on
  • come see our new
  • come sample our new
  • conference will be bigger and better than ever
  • constantly changing industry
  • find out what's new and challenging
  • get to know various suppliers
  • have complimentary tickets for you
  • invite you to attend
  • keep in touch with what's happening
  • keynote speaker will be
  • one of the biggest events of the year
  • opportunity to examine new lines
  • symposium is scheduled for
  • this seminar has helped many
  • will find us in
  • will be introducing our new
  • will feature
  • will completely revolutionize the
  • won't want to miss

2. Extend an invitation while offering the reader an incentive to attend.


  • I would like you to attend the trade show to see the educational tools our company offers.
  • After you read the enclosed brochure, we hope you will join us for a demonstration at the trade show Friday.
  • You will learn about exciting new developments in the field of automation.
  • We would be pleased if you would join us for this previewing event.
  • We invite you to be one of the first to witness this exciting new technology.
  • We will feature workshops in which you can work on company problems and challenges with an expert literally sitting by your side.
  • Doe invites you to view our newest products and services. Sales Representatives will be on hand to provide all the information you need and to answer your questions.
  • Discover which forces are driving the market and how to use them to your company's advantage.
  • Doe's annual trade show provides a quick, reliable way to keep abreast of new products for the home. Mark your calendars now!
  • Please join us to sample a variety of dishes from 50 of the area's most popular restaurants.


  • as a free gift just to thank you for stopping by
  • be some of the first to witness
  • be sure to stop by our display
  • can get your orders placed early
  • come to understand the forces at work on
  • exchange ideas with other
  • explain our dealer program
  • giving away prizes every hour
  • have some exciting samples for you to try
  • invite you to view our
  • keep abreast of new products in the market
  • latest products and services
  • learn about exciting new developments
  • learn the newest techniques and ideas in
  • little gift set aside for you at the booth
  • meet competitors and share ideas
  • nationally recognized speaker
  • pleased if you would join us
  • products offer a substantial profit potential
  • providing a variety of seminars through the day
  • see what we have to offer in the field of
  • sign up for the workshops on
  • special demonstration every hour
  • will be featuring hands-on experiences in
  • will be on hand to answer your questions
  • will introduce new ideas and materials on
  • would like you to attend as our guest

3. Provide specifics relating to the event, such as the date, time, and location.


  • Plan to attend the annual Association of Middle Managers conference in Springfield, Kansas, March 12 to 14, 2002.
  • This year the Home Schooling Convention will be held October 16-18 at Doe International, 1600 Main Street, Springfield.
  • Please join us at the Doe Center, 1600 Main Street, Springfield, on September 15 at either 11:00 a.m. or 2:00 p.m.
  • We will hold the preview on Saturday, June 5, at 3:00 p.m. at Doe Cinemas located in downtown Springfield. Present this certificate at the door to receive your four complimentary tickets.
  • The seminar will be held at the Springfield Convention Center, on June 2, starting with a continental breakfast at 7:30 a.m.
  • The presentation will take place in the Doe Conference Center from 1:00 to 4:00 p.m. on Thursday, May 22.
  • If you are planning to attend the trade show, we hope you will visit us at booth # 54 in the Exhibition Hall.
  • The trade show will be held March 3-5 from 8:00 a.m. to 5:00 p.m. in the lobby of the Doe International Building, 1600 Main Street, Springfield.
  • Bring your appetite and a friend to the Doe Center, Tuesday, August 5, from 11:00 to 2:00 p.m.
  • The symposium will kick off on March 15 at 8:00 a.m., at the Doe Conference Center. Don't miss this exciting one-day event.


  • can't miss our display
  • conveniently located near
  • demonstrations every hour on the hour
  • don't miss the preview of
  • exciting one-day event
  • have enclosed a floor plan map
  • mark your calendar
  • plan to attend
  • please join us at
  • registration will begin at
  • show is coming to Springfield next week
  • trade show is coming up on
  • visit us at booth number
  • will start with a
  • will find us at booth number
  • will be the biggest and best trade show ever
  • will kick off at
  • will have display booth number
  • will take place in
  • will be held on

4. Express anticipation of the reader's acceptance.


  • Please call me at 555-5555 to let me know whether you will be able to attend.
  • We hope you will visit us during the convention to learn more about our products, publications, and plans to lead our children into the next century.
  • I am looking forward to meeting you personally at the conference.
  • We hope your schedule will allow you to attend this exciting and helpful seminar.
  • We will appreciate your timely response to this invitation. Simply R.S.V.P. by returning the enclosed postcard.
  • We are confident you will leave the theater feeling uplifted and inspired.
  • Seating is limited, so please call Jane Doe at 555-5555 to reserve your place.
  • We are looking forward to your visit and are confident that you will find it worthwhile.
  • Each workshop is limited to twenty participants, so register early. We will make every effort to accommodate participants by scheduling extra sessions according to demand.
  • We think you will find a visit to our booth the most valuable time you will spend at this year's trade show.
  • I have enclosed a floor map with an X showing where we will be located. We hope to see you there.
  • This is our way of saying thank you for your patronage during the past year.
  • Be sure to take advantage of the early registration discount.


  • are confident that you will find it worthwhile
  • be sure to look us up
  • contact me as soon as possible
  • drop by and register at the booth
  • early registration discount
  • for more information, call me at
  • hope you will be there
  • hope to meet you there
  • just identify yourself to our representative
  • look forward to seeing you there
  • looking forward to meeting you personally
  • most valuable use you can make of a day
  • our way of saying thank you for
  • please call to let me know if you can make it
  • return the enclosed card to reserve your gift
  • seating is limited, so
  • to let me know if you will attend
  • use the enclosed postcard to
  • whether you will be able to attend
  • will be worth every minute
  • will appreciate you timely response
  • will call to confirm your attendance
  • will call to find out how many tickets you need
  • workshops are limited to

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