Thank a Customer For Purchasing a Product or Service | Letter-Writing Guide


This letter is an important tool for any salesperson. It provides a courteous way to build a respectful and warm relationship with your customer and an opportunity to sell more products or services in the future.


1. Express your gratitude to the customer for purchasing a product or service from you, specifically naming what the customer bought.

  • Thank you for your latest purchase. I'm confident that you will enjoy your Doe vacuum cleaner.
  • Congratulations on buying your new car from Doe Motors.
  • We are pleased to welcome you as a new client and look forward to working with you.
  • Thank you for subscribing to Doe Magazine for the next 12 months.
  • We appreciate your decision to buy a collector's edition porcelain doll from Doe.
  • Thank you for allowing us to serve your computer software and hardware needs.
  • We want to extend our warmest appreciation to you for making reservations at the Doe Resort this summer.
  • We thank you for purchasing a home from Doe Model Homes.
  • I understand how difficult it is to choose a vendor for your needs, but I am glad that my staff won you over. Thank you for your business.
  • appreciate your decision to
  • appreciate your business
  • are sure that you are enjoying your
  • confident that you will enjoy your
  • congratulations on buying a
  • express our sincere appreciation for
  • extend our warmest appreciation to you for
  • hope that you are already enjoying your
  • joining our family of satisfied customers
  • know you'll be pleased with
  • pleased to welcome you as a client
  • thank you for purchasing a
  • thank you for your order of
  • thank you for allowing us to
  • thank you for your purchase of
  • thank you for your business
  • thank you for subscribing to
  • thanks for trying us first-hand
  • thanks for your order
  • trust that you are already enjoying the benefits of your new
  • welcome you as a new

2. Restate how the product or service will benefit the customer.

  • We know that our vacuum cleaner can make your carpets look like new again.
  • We know you will enjoy your new van, especially the next time you take a long trip. Its comfortable interior and great gasoline mileage should make your longer trips more enjoyable and economical.
  • I know you made the right choice. Our consulting firm is respected throughout Springfield's business community for its fair dealings and thorough knowledge of tax laws, policies, and procedures.
  • This coming month you will enjoy articles such as "How I Earned a $10,000 Profit from My Home Crafts--in One Month!" and "15 Delicious Chocolate Desserts."
  • This doll will add classic beauty to your home.
  • Now you have all the equipment you need at home to access your computer at the office.
  • You and your family will spend five warm days and cool nights in our luxurious accommodations, which include pools, tennis courts, fabulous restaurants, and much more.
  • am sure that you will
  • are sure that you are enjoying your
  • can expect to enjoy a lifetime of
  • confident that you will be impressed by the
  • finding it very easy to use
  • have already noticed the difference with your
  • hope that you are enjoying the
  • know that you have made the right choice
  • know you'll be pleased with
  • more and more as time passes
  • now have everything you need to
  • sure that you are already seeing the difference
  • take a while to explore all the features
  • the outstanding quality of your new
  • trust that you are enjoying the benefits of your new
  • will wonder how you ever managed without your new
  • will soon be looking new again
  • will be pleased with your results
  • will continue to enjoy the
  • will never doubt that you made the right choice

3. Offer further assistance or remind the customer of special discounts or gifts to be received with a purchase.

  • Feel free to call me any time during regular business hours if you have any questions.
  • Our employees are here to serve you whenever you need assistance.
  • Remember, you have a two-year or 60,000 mile bumper-to-bumper warranty. In the event that your car is not running smoothly, make an appointment to have it serviced free of charge.
  • Our service department is open 24 hours a day.
  • Enclosed is a brochure highlighting our spectacular facilities. To change your reservation or to ask for additional information, call our toll free number located at the bottom of this page.
  • As we promised, you will not be billed for 60 days.
  • If you have any questions about how to operate your new system, give me a call at 555-5555 and I will be glad to help you.
  • Your package should contain a reference guide; however, if you still need help, don't hesitate to call my staff at 555-5555. We are here to serve you.
  • Please review the attached contract. We look forward to serving you and plan to honor our offer for a 10% discount on your purchase. Thank you for your prompt order.
  • address any concerns that you may have
  • as we agreed when we closed the sale
  • call our toll free number
  • contact our service department
  • enclosed discount certificate
  • enclosed you will find a
  • enclosed contract
  • feel free to call me at any time
  • give me a call at
  • have enclosed a
  • honoring the discount we discussed
  • if you have any questions
  • mutually rewarding association
  • offer service from coast to coast
  • our excellent warranty
  • serve you whenever you need assistance
  • small token of our appreciation
  • special discount on repeat orders
  • take advantage of our services
  • to celebrate our new relationship
  • your handy reference manual

4. Mention other similar products you sell.

  • We also offer a complete line of summer hair care products. If you swim, especially in a public pool, your hair will suffer, unless you protect it. These unique shampoos and deep conditioners are great for combating sun and chlorine damage.
  • If you want to find the perfect match for the doll you just ordered, look no further. You can make your next selection from the catalog we sent with your billing statement.
  • I have enclosed a purchasing catalog so you can buy custom-made accessories for your car.
  • I will call you in a few months to discuss the next step in upgrading your system.
  • We also carry love seats and recliners to match the sofa you recently purchased, should you decide to add more quality furniture to your home.
  • If you plan to visit again next year, we offer a special rate for reservations made at least six months in advance. Keep us in mind and make your next reservation early.
  • enclosed our latest catalog
  • enclosing a brochure showing our
  • entire line is coordinated
  • keep us in mind for your
  • keep parts in stock
  • looking for a perfect match
  • notice of special offers
  • offer a complete line of
  • on our mailing list
  • our generous upgrade offer
  • our matching accessories
  • protect your investment by
  • service contract for your review
  • take the next step in building up your
  • when the time comes for you to
  • when you're ready to
  • will continue to carry
  • will shortly be releasing a
  • will send you our catalog
  • will also want to carry our

5. Express anticipation for doing more business with the customer.

  • It will give me great pleasure to manage your next sale.
  • We will be happy to offer our services at your convenience in the future.
  • I want to extend an invitation to you to visit the Doe Resort again next summer.
  • We hope you will continue to rely on us to fill all your catering needs.
  • We look forward to serving you again.
  • Please think of us the next time you need your system upgraded.
  • I anticipate a long and enjoyable business relationship with the Doe Corporation.
  • a long and enjoyable business relationship
  • are always ready to
  • are eager to serve you
  • at your convenience in the future
  • be happy to offer you
  • continue to rely on our
  • help you stay up to date
  • hope to work with you again soon
  • interest in your future success
  • invite you to
  • just the beginning of our association
  • look forward to working together
  • look forward to serving you again
  • look forward to helping you in the future
  • mutually beneficial relationship
  • mutually rewarding association
  • thank you for choosing us
  • think of us the next time you
  • will be happy to serve you
  • will give me great pleasure to

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