Invite a Customer to Request a Sample Product or More Information — Letter-Writing Tutorial


You can give a lighter sales pitch than you would otherwise, because you do not have to rely solely on this letter to sell your product or service.


1. If relevant, mention any previous contacts or referrals to the reader.


  • You finally purchased that new car! I have the product to help you keep it looking and smelling clean and fresh.
  • Because you frequently purchase our educational children's videos, we thought you would be interested in learning about our entire selection of feature films.
  • I know you already carry one of our home protection plans, but we have just developed a new plan that you may want to consider.
  • We hope you are still delighted with the furniture you purchased from us last year.
  • Congratulations on the birth of your child. We know what a special time this is for you and your family.
  • Dr. Doe, your veterinarian, mentioned that you are looking for a nice, clean, healthy place to leave your pet when you go on your vacation this summer.
  • Our mutual acquaintance, John Doe, recently told me that you are looking into hiring a new gardener and landscape artist for your business.
  • With summer just around the corner, you need to start thinking about stocking your shelves with summer hair care products. In past years, you have looked to Doe to fill your orders for basic hair care products such as shampoos and conditioners. Now we offer a new line of products that we think will interest you.


  • a dentist in your community
  • am familiar with your community
  • can do the same for you
  • can you imagine
  • can be yours free
  • do not have to tell you how important
  • does take some advanced planning
  • earlier this month we let you know that
  • have just developed a new plan
  • have the product just for you
  • have always wished for
  • have helped others do it
  • have enough money to enjoy life to its fullest
  • hope you are still delighted with
  • how would you like to know
  • if you agree with
  • if I said I could
  • in just minutes
  • invite you to utilize the nationally-acclaimed
  • know you already carry one of our
  • know what a special time this is for
  • may want to consider
  • may be unfamiliar with
  • mentioned that you are looking for
  • need to talk as soon as possible
  • need to start thinking about
  • now is the time to
  • now you can get a
  • now you can improve your
  • offer a new line of products
  • our mutual acquaintance
  • recently told me that you are looking into
  • since introducing video interviews in
  • think will interest you
  • what would your response be

2. Give a sales pitch.


  • Did you know that we offer even more exciting videos made for the whole family? If you are looking for low-cost entertainment that the entire family will enjoy, Doe videos are the answer.
  • We have just added a new line of outdoor furniture to our already wide selection. Request our catalog and discover how you can make your patio as comfortable and attractive as your living room.
  • When you go on your vacation, leave your dog with us at our pet hotel. We at Doe will love, pamper, and care for your pet the way you do at home. Our facilities feature fun-filled activities, well-balanced meals, and playful companionship for your pet each day.
  • We are sure you want to do everything you can to help your baby adjust to her new surroundings, and we want to help you. Doe diapers hold your baby's wetness to keep your baby's skin dry and comfortable.
  • Take a long look at your old car's interior. I know you don't want your new car's upholstery to look like that five years from now. But it will unless you do something about it right now! Let me help you keep your car's interior looking, feeling, and smelling new with Doe's miracle cleaning agents and essences.
  • You probably know that your current maternity insurance plan covers the standard complications and delivery. But, do you know what it doesn't cover? Read the fine print because many plans will only cover those complications that endanger your health. This means that those problems which only endanger your unborn child's health--such as preterm labor--may not be covered. The Doe Corporation offers FULL insurance coverage with a low premium.
  • Do you care as much about how your business appears on the outside as you do about the inside? Our landscape gardeners are experienced artists who have worked with hundreds of Springfield's finest establishments. Let us help you make your place of business look professional and inviting.
  • Protect your hair from ultra violet rays and damaging swimming pool chemicals by treating your hair with our conditioning spray. Then neutralize those damaging chemicals with our after-swim shampoo.


  • are probably well on your way to
  • by joining the
  • can do all of these things for you
  • can show you a number of exciting ways you can enhance
  • chock-full of how-to tips on everything from
  • features an extensive line of
  • guaranteed to improve your
  • has been helping businesses like yours for more than
  • have an ongoing verification program
  • have prepared a report entitled
  • have been able to show 500 of your neighbors and friends
  • have developed a report that you might profit from
  • it is easier than you think
  • it is informative, interesting, and helpful
  • just one application begins to
  • lets you put money away for
  • pay about 20% less for
  • proven safe and effective in laboratory tests
  • provide you with complete
  • simply the reason customers keep coming back to us
  • started by two local people
  • that is what good financial planning is all about
  • will eliminate the hassles
  • with a solution born of despair
  • would you be interested in exploring new ways to

3. Briefly tell about the sample product or free information you invite the customer to send for.


  • If you'd like, we'll send you a free list of all our family films.
  • Our catalog will guide you, step by step, through our famous showroom. You'll be able to view all of our new outdoor furniture without leaving the comfort of your own home.
  • If you are interested, we want to send you a brochure that highlights our beautiful facilities and sleeping quarters for your pet.
  • We want to help you make this happy decision by offering all the extra information and guidance that we can. For a free brochure, call 555-5555.
  • For a limited time we are offering a free trial-size package of Doe diapers with "no strings attached."
  • Of course, we are not asking that you change your maternity plan immediately. First, we want to supply you with all of the coverage and pricing information that you will need to study our offer.
  • If you like what you've heard about our services so far, you will want to send for our free book that will give you a good understanding of the activities of our corporation and help you decide whether you want to call for a free consultation.


  • a number of other extremely helpful hints
  • all of the advantages of a
  • along with your free booklet
  • at a special introductory price
  • can do all of these things for you
  • done quickly, efficiently, and reasonably
  • for your trial size of
  • for more information about
  • get an understanding of the kinds of savings I can provide
  • if you would like your
  • it features an extensive line of
  • just pop the diskette in your computer and
  • mail the reply card for more information
  • no salesperson will call
  • plus all the details on
  • send the attached card today
  • there is absolutely no obligation
  • this book will tell you all about different types of
  • to find out more about our
  • to find out what you should know about
  • try it for a month
  • viewing requires only 10 minutes of your time
  • welcome the opportunity to introduce you to
  • which contains portions of
  • will include tips on choosing
  • will find out all the different plans available for
  • will be amazed at the results
  • will receive a valuable packet of information on ways to
  • will mail you our current catalog
  • will receive material explaining
  • will show you a simple way to create your own
  • will learn where to go for
  • would you be interested in exploring new ways to
  • would like to send you our
  • your money back if you are not completely delighted

4. Invite the reader to send for a sample product or free information.


  • Simply check the appropriate box on the reply card and drop it in the mail to get your free Doe diapers.
  • Simply fill out the information sheet provided and mail it in the postage-paid envelope, and we will send a complete list with prices indicated.
  • Send the enclosed request form to the address below for more information.
  • If you are interested in this offer and would like more information, call the toll free number below.
  • Get your free one-week sample of our swimmer's shampoos and conditioners by sending the enclosed order form and $1.50 for shipping and handling to:
  • Call 555-5555 and find out all the facts about your prospective maternity insurance carrier.


  • about 30 seconds to complete and mail the enclosed reply card
  • bring this letter with you to get your 10-day free membership
  • call us or return the enclosed postcard
  • call 555-5555 for a free brochure describing our services
  • do it today
  • don't pass up this valuable opportunity
  • feel free to call me with no obligation
  • for a free 30-day trial
  • hurry and mail the reply card
  • if you would like a free, no-obligation estimate, please call
  • if you have any questions, please call us at
  • if I can offer any additional information, you can reach me at
  • just return the enclosed postage-paid card today
  • look forward to working with you
  • mail the postcard today for free information
  • my assistant will send you the form and the report
  • return the enclosed card or call
  • send for your complimentary copy now
  • send the enclosed card for a no-risk preview of
  • send the attached card today
  • so act now
  • take a moment to complete and return the enclosed reply card
  • will send you a brochure at no obligation
  • with a check or money order for only

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