- What is the name or description of the product, business service, or political issue that you are trying to persuade your readers to accept?
- What negative points could your readers find in your proposal? Can you agree there is a downside, but persuade them it is minimal in face of the many benefits they will gain?
- What specific action should the readers take if they accept what you are persuading them to do? When and how should they do it? Is there a deadline?
- What details, specifications, features, or limitations of your proposed product, business service, or political issue would your readers immediately question? Provide that information in your persuasion letter.
- What are your credentials or past successes and accomplishments? What facts can you produce to persuade your readers that you yourself are knowledgeable, trustworthy, and reliable?
- What statistics, testimonials, documented evidence, or other evidence do you have to persuade your readers that what you are promoting is essential and invaluable, and promises to be of worth to them?
Selling something? Offer one of these incentives in your persuasion letter:
- A time-limited discount
- An after-purchase rebate
- A no-strings-attached free gift
- A generous product guarantee
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You'll get sample persuasion letters and tutorials for each of these topics:
- Write a letter to persuade an editor or the public on an issue
- Write a persuasive letter that makes a charitable request
- Write a persuasive letter to a government official
- Write a persuasive letter
- Write a persuasive memo to an employee or colleague
Plus tutorials and letters for these topics related to persuasion:
- Advocate legislation
- Contact customers with inactive accounts for sales purposes
- Encourage your reader to take advantage of a new opportunity
- Encourage/motivate your reader to keep up the good work
- Endorse a political candidate
- Endorse or nominate a candidate for an award
- Introduce a product or service
- Invite a customer to request an example product or more information
- Motivate a sales force
- Offer a suggestion to a supplier or retailer
- Oppose legislation
- Promote a product by announcing a special sale or complimentary gift
- Recommend a course of action or support a decision or policy change
- Recommend a service or product
- Recommend a teenager for a job (strong recommendation letter)
- Request a raise or promotion
- Request a retraction or correction from the media
- Sell a seminar or conference
- Suggest a change in a contract or agreement
- Use a referral in a sales letter
- Write a letter of encouragement/motivation
- Write a weak recommendation for a job candidate
- Write an insurance sales letter