Announce a New Product or Service • Letter Templates and Guides

How to write this letter:

1Introduce the product or service with an enthusiastic statement. Date of availability may be stated here.
2If not already explained, state when the product or service will be available and highlight its major features.
3Close with a message that will help the reader get more information or obtain your product or service.


Although this is an announcement, it also serves as a sales letter or newspaper advertisement. It provides the reader with useful information and promotes your product or service. See also "Write a news release."

Example Letter #1


Original Motion Picture Soundtrack now available!

We are pleased to announce to the friends and supporters of Main Street Movie Company the release of the Kansas soundtrack. This CD is no ordinary soundtrack. On the disk there are roughly 20 cuts of breathtaking music from the film as well as about 20 clips of dialog from the film itself. We hope you will enjoy this unique way of experiencing the film.

This CD will initially be available exclusively online, and will only be released in stores depending on online sales--so we ask that you spread the word among your friends and family by forwarding this email. Thanks to all of you. We hope you enjoy this unique soundtrack!

Example Letter #2


I want the name "Doe Product" to be synonymous in your mind with quality. More than synonymous--I want them to be one and the same. In fact, when you think "quality," "reliability," "versatility," or "power," I want you to think "Doe Product."


We are a leader. We work with leaders. And our long history of innovation and support keep you ahead of the curve on (list two primary product attributes). But we want you to think of our customer service on the same level as our technology.

It is my pleasure to introduce the new version of "Doe Product." It's focused on the customer, listening to his or her issues and challenges, and finally meeting those challenges with products, services, and resources unmatched in quality and functionality.

The NEW Doe Product is the most powerful we have ever built.

* (list 3-5 one sentence bullet points)

And that's just the beginning. Take a moment to discover the new Doe Product. And then visit our new website to see how we've changed. We are committed to your satisfaction and welcome your feedback. We'll do all we can to make your Doe Product experience positive.

As always, thank you for choosing Doe.

Example Letter #3


I just wanted to let you know that I have started a business of my own and am looking for people who are personable, open-minded, hard-working, and who are looking to make extra income or perhaps make a career change.

Do you know anyone like that?

My new business is selling a product line of nutritional products that help you by:

*(list prominent features)

If you know anyone, or are interested yourself, please let me know.

Example Letter #4


Doe Sports Shop, your exclusive source for high tech camping equipment, announces the latest in high country hiking boots. The new lightweight, waterproof boots with special ankle supports are available now at special introductory prices.

Designed for rugged terrain and wet conditions, the new boots are proving to be a hiker's dream come true. "You have to wear them to appreciate what a difference they can make," says John Doe, who recently returned from a 10-day hike in the Uinta Mountains.

The boots are available only at the Sports Shop. Drop in and see what they can do for you on your next outing.

Example Letter #5


Finally, a stain remover that removes stains! We have all purchased that other kind--the one that promises but does not deliver. Now try "Unbelievable," the stain remover that actually works. You will understand where it got its name the first time you wipe away day-old spaghetti sauce from your light green upholstery.

Ask your grocer for "Unbelievable" or call 555-5555.

Example Letter #6


Doe Cycle Performance proudly announces the addition of a full-service machine shop. Now we can provide all phases of motorcycle maintenance and performance modification in house!

Our state-of-the-art machine tools, combined with our years of experience in street and track performance applications, make us Springfield's premier motorcycle shop. Call us at 555-5555 for ALL your motorcycle maintenance and modification needs, from mild to wild!

Example Letter #7


Doe Office Supply is pleased to announce that our services will now include free delivery on orders of $75 or more. Orders received by 2:00 p.m. will be delivered the same business day; later orders will be delivered the next morning. Call 555-5555 to place an order from our catalog. The supplies you need are just a phone call away!

Example Letter #8


Doe Cosmetics is pleased to announce a new line of organic lipsticks. These lipsticks have proven in clinical tests to soften lips and retain their natural colors well. Only vegetable oils, herbs, and other natural ingredients are used in this product. The colors are up-to-date and attractive and we are confident that these lipsticks will appeal to women of all ages. Please contact our sales representative for samples.

Write Your Letter Step-by-Step


Introduce the product or service with an enthusiastic statement. Date of availability may be stated here.

Example Sentences for Step 1

Example Phrases for Step 1


If not already explained, state when the product or service will be available and highlight its major features.

Example Sentences for Step 2

Example Phrases for Step 2