Announce a New Product or Service • Example Letters, Guides and Samples


Although this is an announcement, it also serves as a sales letter or newspaper advertisement. It provides the reader with useful information and promotes your product or service. See also "Write a news release."

How to write this announcement letter:

  1. Introduce the product or service with an enthusiastic statement. Date of availability may be stated here.
  2. If not already explained, state when the product or service will be available and highlight its major features.
  3. Close with a message that will help the reader get more information or obtain your product or service.

Example Letter #1


Original Motion Picture Soundtrack now available!

We are pleased to announce to the friends and supporters of Main Street Movie Company the release of the Kansas soundtrack. This CD is no ordinary soundtrack. On the disk there are roughly 20 cuts of breathtaking music from the film as well as about 20 clips of dialog from the film itself. We hope you will enjoy this unique way of experiencing the film.

This CD will initially be available exclusively online, and will only be released in stores depending on online sales--so we ask that you spread the word among your friends and family by forwarding this email. Thanks to all of you. We hope you enjoy this unique soundtrack!

Example Letter #2


I want the name "Doe Product" to be synonymous in your mind with quality. More than synonymous--I want them to be one and the same. In fact, when you think "quality," "reliability," "versatility," or "power," I want you to think "Doe Product."


We are a leader. We work with leaders. And our long history of innovation and support keep you ahead of the curve on (list two primary product attributes). But we want you to think of our customer service on the same level as our technology.

It is my pleasure to introduce the new version of "Doe Product." It's focused on the customer, listening to his or her issues and challenges, and finally meeting those challenges with products, services, and resources unmatched in quality and functionality.

The NEW Doe Product is the most powerful we have ever built.

* (list 3-5 one sentence bullet points)

And that's just the beginning. Take a moment to discover the new Doe Product. And then visit our new website to see how we've changed. We are committed to your satisfaction and welcome your feedback. We'll do all we can to make your Doe Product experience positive.

As always, thank you for choosing Doe.

Example Letter #3


I just wanted to let you know that I have started a business of my own and am looking for people who are personable, open-minded, hard-working, and who are looking to make extra income or perhaps make a career change.

Do you know anyone like that?

My new business is selling a product line of nutritional products that help you by:

*(list prominent features)

If you know anyone, or are interested yourself, please let me know.

Example Letter #4


Doe Sports Shop, your exclusive source for high tech camping equipment, announces the latest in high country hiking boots. The new lightweight, waterproof boots with special ankle supports are available now at special introductory prices.

Designed for rugged terrain and wet conditions, the new boots are proving to be a hiker's dream come true. "You have to wear them to appreciate what a difference they can make," says John Doe, who recently returned from a 10-day hike in the Uinta Mountains.

The boots are available only at the Sports Shop. Drop in and see what they can do for you on your next outing.

Example Letter #5


Finally, a stain remover that removes stains! We have all purchased that other kind--the one that promises but does not deliver. Now try "Unbelievable," the stain remover that actually works. You will understand where it got its name the first time you wipe away day-old spaghetti sauce from your light green upholstery.

Ask your grocer for "Unbelievable" or call 555-5555.

Example Letter #6


Doe Cycle Performance proudly announces the addition of a full-service machine shop. Now we can provide all phases of motorcycle maintenance and performance modification in house!

Our state-of-the-art machine tools, combined with our years of experience in street and track performance applications, make us Springfield's premier motorcycle shop. Call us at 555-5555 for ALL your motorcycle maintenance and modification needs, from mild to wild!

Example Letter #7


Doe Office Supply is pleased to announce that our services will now include free delivery on orders of $75 or more. Orders received by 2:00 p.m. will be delivered the same business day; later orders will be delivered the next morning. Call 555-5555 to place an order from our catalog. The supplies you need are just a phone call away!

Example Letter #8


Doe Cosmetics is pleased to announce a new line of organic lipsticks. These lipsticks have proven in clinical tests to soften lips and retain their natural colors well. Only vegetable oils, herbs, and other natural ingredients are used in this product. The colors are up-to-date and attractive and we are confident that these lipsticks will appeal to women of all ages. Please contact our sales representative for samples.

Write Your Letter Step-by-Step

1 Introduce the product or service with an enthusiastic statement. Date of availability may be stated here.

Sample Sentences for Step 1
  • WriteExpress Software is eager to announce a new concept in word processing, something to help you compose letters, not just spell check them. It's called "Writer at My Side," and it's now available for personal computers.
  • The Doe BD Expansion Card is the latest addition to a long list of computer innovations. Built around the sophisticated 555 microprocessor, the Doe BD Card can double your computing power.
  • We are proud to announce that Doe's Wallpaper and Paint has just received exclusive rights to distribute Johnson Paints in the New England states.
  • Doe Appliances is pleased to announce its new line of imported kitchen appliances. Known for its novel approaches to solving housekeeping problems, Doe appliances once again leads the competition with innovative French kitchenware.
  • Mary Doe announces the opening of her massage therapy office in cooperation with Suzanne's Beauty Salon. Fully accredited by the State of Kansas, Mary has been employed by the Springfield Hospital for two years. She now opens her private practice.
Sample Phrases for Step 1
  • a new concept in
  • a welcome innovation
  • are pleased to let you know of our
  • are now able to offer
  • authorized dealer in
  • awarded the exclusive distribution of
  • be added to our wide range of
  • eager to introduce
  • expanding network of
  • have expanded our
  • in response to customer requests
  • in cooperation with
  • is now expanding to
  • is now available
  • our new line of
  • our services will now include
  • proud to announce
  • received exclusive rights to
  • remarkable new achievement
  • the latest addition to
  • will be arriving in our stores on
  • will be as pleased as we are
  • will wonder how you ever did without our

2 If not already explained, state when the product or service will be available and highlight its major features.

Sample Sentences for Step 2
  • Designed to help you overcome writer's block, "Writer at My Side" puts the expertise of a professional writer at your fingertips. Need to know how to present your ideas? It guides you step by step! Need example sentences for the type of letter you are writing? No problem! How about useful phrases or helpful words for that special letter? Piece of cake! This easy-to-use software is available now at most computer equipment outlets!
  • The Doe AB requires only a single expansion slot and 20 watts of additional power. It can be easily installed using ordinary tools.
  • Independent tests have shown these paints to withstand the rough New England weather better than any other, lasting up to five years longer. The enclosed brochure contains the details and warranty information.
  • The pots and pans are stainless steel, and the electrical appliances are completely redesigned to be multipurpose.
  • Massage therapy has been shown to be a helpful treatment for persons suffering from numerous problems, including stress, arthritis, and chronic fatigue.
Sample Phrases for Step 2
  • 24-hour availability
  • at your fingertips
  • built around the sophisticated
  • carries a five-year warranty
  • combines power and speed
  • cutting edge technology
  • easily installed
  • easy to install
  • for the first time
  • have been completely redesigned
  • in one-fourth the time
  • independent tests have shown
  • just a phone call away
  • known throughout the industry for
  • make your life easier by
  • new ergonomic design
  • new dimension to service
  • peace of mind
  • quality and durability
  • requires only
  • specially designed to help you
  • state-of-the-art design
  • the better to serve your needs
  • to help you with all your
  • using the latest technology
  • will be available on

3 Close with a message that will help the reader get more information or obtain your product or service.

Sample Sentences for Step 3
  • Just ask for "Writer at My Side," or call 555-5555 for more information or to place an order.
  • For more information, contact Doe Computer Products, 1600 Main Street, Springfield, Kansas 12345 (555)555-5555.
  • These superior paints are available at all Doe stores.
  • Bring a friend to Doe's in the University Mall for a demonstration.
  • Clients may schedule appointments by calling Suzanne's Salon at 555-5555.
Sample Phrases for Step 3
  • are available at all
  • are invited to
  • attend our demonstration on
  • bring this letter in for
  • call to reserve your
  • can take advantage of our special offer
  • for a copy of our brochure call
  • for more information
  • for further information
  • for a free sample call
  • for the name of your nearest supplier
  • if you would like to try
  • if you would like more information
  • just ask for
  • look forward to showing it to you
  • may schedule an appointment by
  • now is the best time to
  • please bring your friends to
  • special discount for