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52 Example Goodwill Letters, Plus Guides and Samples

Everyone benefits from goodwill letters!

Choose a topic to view example goodwill letters:

Express appreciation to an employee Express appreciation to long-term customers and those who pay their bills promptly Introduce gifts to customers and prospective customers Keep a customer up to date on progress Network by discussing publications or speeches Note the anniversary of a customer's company Note the anniversary of an employee's service Offer voluntary services Send a gift with a sympathy letter Write a letter acknowledging achievements Write a letter on the anniversary of your company Write a letter to accompany a contribution to a good cause Write to former stockholders or investors

More Goodwill Letters

Announcement
Announce a company savings plan Announce an employee's achievement
Apology
Apologize for a defective, damaged, or incomplete product Apologize for a late payment Apologize for a missed deadline Apologize for a shipping delay or error Apologize for an invoice or billing error Apologize for betrayed trust Apologize for hurt feelings Apologize for missing an appointment Apologize for missing an event or for overlooking or forgetting someone Apologize for missing or being late to a meeting or appointment Apologize for offensive behavior Apologize for poor or inadequate service Apologize for providing incorrect or incomplete information Apologize for someone else (business) Apologize for someone else (personal) Apologize to an employee or employees Write a business apology Write a personal apology
Appreciation
Grant a promotion or raise
Congratulations
Congratulate an employee on the anniversary of his or her service Congratulate an employee, friend, or associate on an advancement or promotion Congratulate an official on an appointment or on winning an election Congratulate someone on a religious occasion Congratulate someone on a speech or presentation Congratulate someone on an achievement, an accomplishment, or on a job well done Congratulate someone on his or her birthday Congratulate someone on his or her engagement Congratulate someone on his or her graduation Congratulate someone on his or her retirement Congratulate someone on his or her wedding or marriage Congratulate someone on publishing a book or article Congratulate someone on the anniversary of their marriage Congratulate someone on the birth or adoption of a child Congratulate someone on the opening of a new business, store, or office Congratulate someone on winning a contract Congratulate someone on winning an award or receiving a scholarship or other honor
Farewells
Write a farewell letter to a person who is leaving employment Write a farewell letter to a person who is retiring Write a farewell letter to management, co-workers or clients
Sympathy/Get Well
Offer sympathy for a marriage separation or divorce Offer sympathy for loss or damage caused by a theft, vandalism, or natural disaster Offer sympathy for the death of a business associate Offer sympathy for the death of a business associate's family member Offer sympathy for the death of a child Offer sympathy for the death of a friend or relative Offer sympathy for the death of a person who has been ill Offer sympathy for the loss of a job Offer sympathy for the loss or death of a pet Offer sympathy in a case of serious or terminal illness Write a get-well message regarding an employee's or business associate's family member who is suffering from illness or injury Write a get-well message to a child suffering from illness or injury Write a get-well message to a friend or relative suffering from an illness or injury Write a get-well message to a teacher suffering from illness or injury Write a get-well message to an employee or business associate suffering from illness or injury
Thank You
Thank a business for good service, low prices, or professional courtesies Thank a customer for purchasing a product or service Thank a doctor or health care facility Thank a religious leader Thank a retiree for his or her service Thank someone for a favor Thank someone for a pleasant occasion Thank someone for helping in your absence Thank someone for hospitality Thank someone for visiting a place or attending an event Thank someone for volunteer work
Welcome
Welcome a new business to town Welcome a new customer or client Welcome a new employee Welcome a new resident to the neighborhood Welcome a new shareholder Welcome a new student to school, class, or a training seminar Welcome a potential customer or client to the area Welcome a son-in-law or daughter-in-law into the family Welcome someone into a group, association, religion, or club
Miscellaneous
Explain an error you have made Extend holiday or winter season's greetings to employees, customers, and business associates Extend holiday or winter season's greetings to friends Extend Labor Day greetings to employees Extend Mother's Day or Father's Day greetings (personal) Extend Mother's Day or Father's Day greetings and/or announce sales or promotions for these days Invite or request suggestions from employees and customers Respond positively to negative feedback Send a late payment after a mutual agreement to do so Strengthen relationships with customers Write a letter to accompany a gift
Announce a business anniversary Announce a change in your company's name Announce a change of address Announce a change of business address Announce a drug testing program Announce a new business, store, or branch office Announce a new partner Announce a new product or service Announce or introduce a new salesperson Announce the birth or adoption of a baby (personal letter) Announce the death of an employee or an employee's relative Approve a loan Approve a proposal Approve a vacation or leave of absence Approve attendance at a conference or seminar Authorize medical treatment Cancel a wedding Confirm an appointment, meeting, or interview Confirm an error correction or revision Confirm an oral agreement Confirm that you have given authorization to someone Correct a customer's error or assertion Correct an error in a payment made or received Correct your own error in a transaction Disagree with a subordinate, a superior, or a person in authority Dismiss an employee for reasons beyond the employee's control Extend invitations to seasonal parties: Halloween, St. Patrick's Day, Valentine's Day, etc. (business and personal) Extend invitations to winter holiday parties (business and personal) Follow up during a job search after a lapse of time Follow up during a job search after a telephone contact Follow up during a job search after an interview Grant an appointment Grant approval for credit Grant permission to use or publish materials Inform employees of another's illness Offer a suggestion to a customer Offer a suggestion to a religious leader Offer a suggestion to a superior Offer a suggestion to a supplier or retailer Offer the use of a charge account Prepare a prospective customer to receive a sales telephone call Request a favor Request an individual to volunteer services Request assistance or cooperation from someone in another firm Request confirmation of an authorization to take action Request correction of a billing error Request correction of an error in a check Request correction of an error in a credit report Resell to long-time customers Respond to a complaint and treat it as valuable feedback Respond to a complaint of discrimination or sexual harassment Respond to a complaint while avoiding agreement or denying liability, and refusing to make an adjustment Respond to a complaint while avoiding or denying liability, but making an adjustment Respond to a complaint, but needing more information Respond to a sales rejection Respond to rumors Write a recommendation or a reference about someone

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