
52 Example Goodwill Letters, Plus Guides and Samples
Everyone benefits from goodwill letters!
Choose a topic to view example goodwill letters:
Express appreciation to an employee
Express appreciation to long-term customers and those who pay their bills promptly
Introduce gifts to customers and prospective customers
Keep a customer up to date on progress
Network by discussing publications or speeches
Note the anniversary of a customer's company
Note the anniversary of an employee's service
Offer voluntary services
Send a gift with a sympathy letter
Write a letter acknowledging achievements
Write a letter on the anniversary of your company
Write a letter to accompany a contribution to a good cause
Write to former stockholders or investors
More Goodwill Letters
Announcement
Apology
Apologize for a defective, damaged, or incomplete product
Apologize for a late payment
Apologize for a missed deadline
Apologize for a shipping delay or error
Apologize for an invoice or billing error
Apologize for betrayed trust
Apologize for hurt feelings
Apologize for missing an appointment
Apologize for missing an event or for overlooking or forgetting someone
Apologize for missing or being late to a meeting or appointment
Apologize for offensive behavior
Apologize for poor or inadequate service
Apologize for providing incorrect or incomplete information
Apologize for someone else (business)
Apologize for someone else (personal)
Apologize to an employee or employees
Write a business apology
Write a personal apology
Appreciation
Congratulations
Congratulate an employee on the anniversary of his or her service
Congratulate an employee, friend, or associate on an advancement or promotion
Congratulate an official on an appointment or on winning an election
Congratulate someone on a religious occasion
Congratulate someone on a speech or presentation
Congratulate someone on an achievement, an accomplishment, or on a job well done
Congratulate someone on his or her birthday
Congratulate someone on his or her engagement
Congratulate someone on his or her graduation
Congratulate someone on his or her retirement
Congratulate someone on his or her wedding or marriage
Congratulate someone on publishing a book or article
Congratulate someone on the anniversary of their marriage
Congratulate someone on the birth or adoption of a child
Congratulate someone on the opening of a new business, store, or office
Congratulate someone on winning a contract
Congratulate someone on winning an award or receiving a scholarship or other honor
Farewells
Sympathy/Get Well
Offer sympathy for a marriage separation or divorce
Offer sympathy for loss or damage caused by a theft, vandalism, or natural disaster
Offer sympathy for the death of a business associate
Offer sympathy for the death of a business associate's family member
Offer sympathy for the death of a child
Offer sympathy for the death of a friend or relative
Offer sympathy for the death of a person who has been ill
Offer sympathy for the loss of a job
Offer sympathy for the loss or death of a pet
Offer sympathy in a case of serious or terminal illness
Write a get-well message regarding an employee's or business associate's family member who is suffering from illness or injury
Write a get-well message to a child suffering from illness or injury
Write a get-well message to a friend or relative suffering from an illness or injury
Write a get-well message to a teacher suffering from illness or injury
Write a get-well message to an employee or business associate suffering from illness or injury
Thank You
Thank a business for good service, low prices, or professional courtesies
Thank a customer for purchasing a product or service
Thank a doctor or health care facility
Thank a religious leader
Thank a retiree for his or her service
Thank someone for a favor
Thank someone for a pleasant occasion
Thank someone for helping in your absence
Thank someone for hospitality
Thank someone for visiting a place or attending an event
Thank someone for volunteer work
Welcome
Welcome a new business to town
Welcome a new customer or client
Welcome a new employee
Welcome a new resident to the neighborhood
Welcome a new shareholder
Welcome a new student to school, class, or a training seminar
Welcome a potential customer or client to the area
Welcome a son-in-law or daughter-in-law into the family
Welcome someone into a group, association, religion, or club
Miscellaneous
Explain an error you have made
Extend holiday or winter season's greetings to employees, customers, and business associates
Extend holiday or winter season's greetings to friends
Extend Labor Day greetings to employees
Extend Mother's Day or Father's Day greetings (personal)
Extend Mother's Day or Father's Day greetings and/or announce sales or promotions for these days
Invite or request suggestions from employees and customers
Respond positively to negative feedback
Send a late payment after a mutual agreement to do so
Strengthen relationships with customers
Write a letter to accompany a gift
Announce a business anniversary
Announce a change in your company's name
Announce a change of address
Announce a change of business address
Announce a drug testing program
Announce a new business, store, or branch office
Announce a new partner
Announce a new product or service
Announce or introduce a new salesperson
Announce the birth or adoption of a baby (personal letter)
Announce the death of an employee or an employee's relative
Approve a loan
Approve a proposal
Approve a vacation or leave of absence
Approve attendance at a conference or seminar
Authorize medical treatment
Cancel a wedding
Confirm an appointment, meeting, or interview
Confirm an error correction or revision
Confirm an oral agreement
Confirm that you have given authorization to someone
Correct a customer's error or assertion
Correct an error in a payment made or received
Correct your own error in a transaction
Disagree with a subordinate, a superior, or a person in authority
Dismiss an employee for reasons beyond the employee's control
Extend invitations to seasonal parties: Halloween, St. Patrick's Day, Valentine's Day, etc. (business and personal)
Extend invitations to winter holiday parties (business and personal)
Follow up during a job search after a lapse of time
Follow up during a job search after a telephone contact
Follow up during a job search after an interview
Grant an appointment
Grant approval for credit
Grant permission to use or publish materials
Inform employees of another's illness
Offer a suggestion to a customer
Offer a suggestion to a religious leader
Offer a suggestion to a superior
Offer a suggestion to a supplier or retailer
Offer the use of a charge account
Prepare a prospective customer to receive a sales telephone call
Request a favor
Request an individual to volunteer services
Request assistance or cooperation from someone in another firm
Request confirmation of an authorization to take action
Request correction of a billing error
Request correction of an error in a check
Request correction of an error in a credit report
Resell to long-time customers
Respond to a complaint and treat it as valuable feedback
Respond to a complaint of discrimination or sexual harassment
Respond to a complaint while avoiding agreement or denying liability, and refusing to make an adjustment
Respond to a complaint while avoiding or denying liability, but making an adjustment
Respond to a complaint, but needing more information
Respond to a sales rejection
Respond to rumors
Write a recommendation or a reference about someone