Prepare a Prospective Customer to Receive a Sales Telephone Call • Letter Templates and Guides

How to write this letter:

1If applicable, remind the reader of any previous contact or of any referrals.
2Give a sales pitch, but do not give all of the details at this point. Make the customer want to know more about your product or service.
3Inform your customer of your intention to call and discuss your product or service in more detail.


This letter should only hint at what your services or product can do for your reader. Leave the details out. A good way to intrigue the reader is to ask a leading question or a series of leading questions pertaining to what you offer.

Example Letter #1


At the business trade show last week, we talked about your desire to start your own business, and you mentioned several concerns, including the following: How do I get registered? What about taxes? How do I get my product marketed? How do I recruit employees? You may be interested to know that our company works with new businesses to provide answers to all these questions and much more.

Next week, I would like to call you to learn more about your plans and to explain how we can help you. I think you will be pleasantly surprised to find that our services are just what you need to get started on the road to financial success.

Example Letter #2


Because you are a preferred Doe client, you will surely be interested in knowing that we have opened a new design center in our main store in Springfield. In addition to an expanded selection of furniture, styles, and colors, we have added the services of three prominent interior designers from the Springfield area. They are ready to give expert advice on all your redecorating and remodeling needs. To introduce our new consultants, we offer our preferred customers free consultations during the month of June. I will call you in the next few days to arrange a convenient time for you to meet with us. We are sure you will be excited when you see what we have to offer.

Example Letter #3


All of us would like to be physically fit, but few of us know how to get started. Doe Fitness Center understands, and would like to help. A personal consultation is surprisingly inexpensive and just might change your whole life.

One of our trained consultants will call you within the next few days to answer any questions you may have and to set up your own personal appointment.

Example Letter #4


How would you like to receive a single phone call each week, write a single check each month, and know that your elderly relative is receiving a hot meal every night, medical attention as needed, and his or her regular monthly bills are being paid? You can spend your valuable time visiting them, and leave all the drudgery to us. We can offer all these services and much more.

We at Doe Eldercare truly care about the people we serve. One of our representatives will call you next week to let you know more about our range of services.

Write Your Letter Step-by-Step


If applicable, remind the reader of any previous contact or of any referrals.

Example Sentences for Step 1

Example Phrases for Step 1


Give a sales pitch, but do not give all of the details at this point. Make the customer want to know more about your product or service.

Example Sentences for Step 2

Is your business in danger of bankruptcy? Read the remainder of this letter to learn the main financial pitfalls of the small business owner. You don't have to be wealthy to afford a life insurance plan that will secure your family's financial future. Did you know your rent may be as high as a house payment? You can get a home loan, even if you don't make much money. At the Doe Mortgage Company we specialize in low income housing options. I know you plan to host a conference next year. Have you already started planning a theme for the decor and food? Have you begun searching for that perfect location for the conference? Have you organized a team to handle setting up all of the electrical equipment you will need? Have you thought about choosing a caterer? Maybe you won't have to. We specialize in organizing conferences for large organizations like yours. Selecting a new computer system can be a difficult task if you do not choose to purchase it from a supplier who understands your computing needs. All of our suppliers offer three consultation hours before you buy and five more consultation hours after you buy--free of charge! You have never had a knife unless you have had a Doe stainless steel, multipurpose kitchen knife! Can your favorite knife cut through frozen chicken--bones included--and still slice an overripe tomato? The Doe knife can do that and more. I want to give you a luxurious facial and manicure in the comfort of your own home. Why not invite your friends over and have a Doe Cosmetics party--on me!

Example Phrases for Step 2