Example Letter #1
At the business trade show last week, we talked about your desire to start your own business, and you mentioned several concerns, including the following: How do I get registered? What about taxes? How do I get my product marketed? How do I recruit employees? You may be interested to know that our company works with new businesses to provide answers to all these questions and much more.
Next week, I would like to call you to learn more about your plans and to explain how we can help you. I think you will be pleasantly surprised to find that our services are just what you need to get started on the road to financial success.
Example Letter #2
Because you are a preferred Doe client, you will surely be interested in knowing that we have opened a new design center in our main store in Springfield. In addition to an expanded selection of furniture, styles, and colors, we have added the services of three prominent interior designers from the Springfield area. They are ready to give expert advice on all your redecorating and remodeling needs. To introduce our new consultants, we offer our preferred customers free consultations during the month of June. I will call you in the next few days to arrange a convenient time for you to meet with us. We are sure you will be excited when you see what we have to offer.
Example Letter #3
All of us would like to be physically fit, but few of us know how to get started. Doe Fitness Center understands, and would like to help. A personal consultation is surprisingly inexpensive and just might change your whole life.
One of our trained consultants will call you within the next few days to answer any questions you may have and to set up your own personal appointment.
Example Letter #4
How would you like to receive a single phone call each week, write a single check each month, and know that your elderly relative is receiving a hot meal every night, medical attention as needed, and his or her regular monthly bills are being paid? You can spend your valuable time visiting them, and leave all the drudgery to us. We can offer all these services and much more.
We at Doe Eldercare truly care about the people we serve. One of our representatives will call you next week to let you know more about our range of services.
Write Your Letter Step-by-Step
1 If applicable, remind the reader of any previous contact or of any referrals.
Sample Sentences for Step 1
- I enjoyed meeting with you at our booth last week. Thank you for your interest in our product.
- Our mutual acquaintance, John Doe, informed me that you wish to purchase a new computer system.
- Thank you for responding so positively to the letter we sent about our wonderful new hair care products.
- I appreciated speaking with you on the phone about the Doe Health and Fitness Center located across the street from your corporation.
- I received your reader's service card in the mail a few days ago and want to thank you for your prompt reply.
- A friend of mine, John Doe, recently told me that you are shopping for a station wagon that will accommodate your growing family.
- Because you have been a loyal customer for many years and have always employed our standard financial consultation services, I want to tell you about some new services we are offering.
- Thank you for the helpful comments you made during our phone conversation a few days ago. I am now better prepared to make a proposal that is well suited to your company's needs.
- You may not remember me, but we met at the American Surgical Conference in Springfield last month. You gave me your card because of your interest in our line of heart catheters.
- Your accounting team recently asked me to show them how our financial organization and accounting software could help them work more effectively. They were amazed at what it could do.
Sample Phrases for Step 1
- a friend of mine
- am now better prepared to make a proposal
- appreciated speaking with you on the phone about
- because you have been a loyal customer for many years
- could help them work more effectively
- during our phone conversation a few days ago
- enjoyed meeting with you at our booth last week
- gave me your card because of your interest in
- have always employed our
- informed that you wish to purchase a
- is well suited to your company's needs
- located across the street from your corporation
- may not remember me
- met at the conference in Springfield last week
- our mutual acquaintance
- received your reader's service card in the mail
- recently told me that you are shopping for
- some new services we are offering
- thank you for the helpful comments
- thank you for responding so positively to
- thank you for your interest in our product
- the letter we sent about our wonderful new
- want to thank you for your prompt reply
- want to tell you about
- were amazed at what it could do
- will accommodate your
2 Give a sales pitch, but do not give all of the details at this point. Make the customer want to know more about your product or service.
Sample Sentences for Step 2
- Is your business in danger of bankruptcy? Read the remainder of this letter to learn the main financial pitfalls of the small business owner.
- You don't have to be wealthy to afford a life insurance plan that will secure your family's financial future.
- Did you know your rent may be as high as a house payment? You can get a home loan, even if you don't make much money. At the Doe Mortgage Company we specialize in low income housing options.
- I know you plan to host a conference next year. Have you already started planning a theme for the decor and food? Have you begun searching for that perfect location for the conference? Have you organized a team to handle setting up all of the electrical equipment you will need? Have you thought about choosing a caterer? Maybe you won't have to. We specialize in organizing conferences for large organizations like yours.
- Selecting a new computer system can be a difficult task if you do not choose to purchase it from a supplier who understands your computing needs. All of our suppliers offer three consultation hours before you buy and five more consultation hours after you buy--free of charge!
- You have never had a knife unless you have had a Doe stainless steel, multipurpose kitchen knife! Can your favorite knife cut through frozen chicken--bones included--and still slice an overripe tomato? The Doe knife can do that and more.
- I want to give you a luxurious facial and manicure in the comfort of your own home. Why not invite your friends over and have a Doe Cosmetics party--on me!
Sample Phrases for Step 2
- a supplier who understands your needs
- did you know
- do not have to be wealthy to afford
- even if you do not make much money
- have you begun searching for that perfect
- have you organized a team to handle
- have you already started planning a theme for
- have you thought about choosing
- if you do not choose to purchase it from
- in the comfort of your own home
- is your business in danger of
- know you plan to host a
- main financial pitfalls of
- maybe you will not have to
- offer free consultation hours before
- read the remainder of this letter to learn
- selecting a new computer can be a difficult task
- specialize in organizing
- specialize in low income housing options
- the Doe knife can do that and more
- want to give you a luxurious
- why not invite your friends over and have a
- will secure your family's financial future
3 Inform your customer of your intention to call and discuss your product or service in more detail.
Sample Sentences for Step 3
- I will call you in a few days to set up a time for our free estimate of your carpeting needs.
- Call me and tell me what you think.
- I will call your office next Thursday to discuss how our financial services will benefit your corporation.
- I will call you after 5:00 p.m. to discuss your home loan options.
- I want to present my proposal in person so we can become better acquainted. If you are going to hire a financial consultant, don't you think it should be someone you know and trust? I will call you in a few days to set up a meeting.
- I will call in a few days to arrange the best time for you and your friends.
Sample Phrases for Step 3
- can become better acquainted
- can answer each of your questions on the spot
- discuss how our services will benefit your
- don't you think it should be someone you know and trust
- feel that a phone call will be beneficial
- free estimate on your
- if you are going to hire a
- perhaps we could meet to discuss
- set up a time for our
- tell me what you think
- to arrange the best time for you and your friends
- to discuss your options
- to set up a meeting
- want to present my proposal in person
- why not call me
- will call your office next
- will call you after
- will call you to discuss the matter further
- will call you in a few days
- would like to show you our product