Copy a Letter
Example Letter #1
At the business trade show last week, we talked about your desire to start your own business, and you mentioned several concerns, including the following: How do I get registered? What about taxes? How do I get my product marketed? How do I recruit employees? You may be interested to know that our company works with new businesses to provide answers to all these questions and much more.
Next week, I would like to call you to learn more about your plans and to explain how we can help you. I think you will be pleasantly surprised to find that our services are just what you need to get started on the road to financial success.
Example Letter #2
Because you are a preferred Doe client, you will surely be interested in knowing that we have opened a new design center in our main store in Springfield. In addition to an expanded selection of furniture, styles, and colors, we have added the services of three prominent interior designers from the Springfield area. They are ready to give expert advice on all your redecorating and remodeling needs. To introduce our new consultants, we offer our preferred customers free consultations during the month of June. I will call you in the next few days to arrange a convenient time for you to meet with us. We are sure you will be excited when you see what we have to offer.
Example Letter #3
All of us would like to be physically fit, but few of us know how to get started. Doe Fitness Center understands, and would like to help. A personal consultation is surprisingly inexpensive and just might change your whole life.
One of our trained consultants will call you within the next few days to answer any questions you may have and to set up your own personal appointment.
Example Letter #4
How would you like to receive a single phone call each week, write a single check each month, and know that your elderly relative is receiving a hot meal every night, medical attention as needed, and his or her regular monthly bills are being paid? You can spend your valuable time visiting them, and leave all the drudgery to us. We can offer all these services and much more.
We at Doe Eldercare truly care about the people we serve. One of our representatives will call you next week to let you know more about our range of services.
This letter should only hint at what your services or product can do for your reader. Leave the details out. A good way to intrigue the reader is to ask a leading question or a series of leading questions pertaining to what you offer.
1 If applicable, remind the reader of any previous contact or of any referrals.
2 Give a sales pitch, but do not give all of the details at this point. Make the customer want to know more about your product or service.
3 Inform your customer of your intention to call and discuss your product or service in more detail.