Welcome a Potential Customer or Client to the Area - Letters

Example Letter #1

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In behalf of the Doe Insurance partners, let me be among the first to welcome you to our fair city. We hope you will find living here as enjoyable as we have. This is a wonderful place to raise a family.

The Springfield office has transferred your account to me, so once you are settled, I would like to get acquainted to see how I can best serve your needs. Please note that our local office is at 1600 Main Street. Our office hours are 8:00-6:00 week days and 8:00-2:00 on Saturdays. We can be reached twenty-four hours a day in the event of an emergency by calling 555-555-5555. We welcome you to our service area and look forward meeting your insurance needs.

Example Letter #2

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Doe Draperies congratulates you on the purchase of your new home. This event represents not only a significant achievement, but also an exciting adventure. With a new home comes the excitement of decorating it according to you own tastes, and Doe Draperies is prepared to help with a full line of blinds and window coverings.

Call us at 555-5555 or drop by our showroom at 1600 Main Street in downtown Springfield to arrange for one of our interior decorators to visit your home for a free consultation. There is no obligation to buy, but we are certain you will like our beautiful selection.

Example Letter #3

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Doe Office Supply welcomes you to Springfield! You've chosen to make your new home in the friendliest, most beautiful town in Kansas. We're always pleased to welcome new families like yours to our area.

Doe Office Supply has been part of the business community in downtown Springfield since 1989. We offer a great selection of products for your home, office, or business, at competitive prices. This includes stationery, mailing supplies, art and graphic design tools, as well as a complete selection of computer supplies.

To help you find your way around town, we've included a map of Springfield. You'll see that our store is conveniently located at 1600 Main Street, next to the post office. We've also enclosed a coupon worth 15% off the total on your first purchase.

We hope you enjoy living here in Springfield. Please visit our store soon and allow us to help you with all of your office supply needs.

Example Letter #4

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Welcome to Springfield. We hope you have a long and enjoyable stay. This is a great place to live, a great place to do business. To get off on the right foot, come visit us at Doe Lawn and Garden. We can quickly show you what works and what doesn't work on lawns and gardens in this climate. You can find us by using the map on the back of this 10% discount coupon, or you can just drive to Center and Main in downtown Springfield. Either way, we'll be happy to see you.

Example Letter #5

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Congratulations on your new home! Since moving and getting settled is such a busy time for a new member of our community, I thought I would welcome you with this note rather than drop in for a visit.

But the note is only part of my welcome. Along with it please accept our helpful phone book. I have listed for your convenience the telephone numbers of local businesses and professionals. They are the ones who have shared in our gift to you and have filled the enclosed envelope with gift certificates!

If I can be of any further help to you in getting acquainted with the business community, please call. I am in the book, right inside the front cover. Again, enjoy your new home. It's nice to have you for a neighbor.

Example Letter #6

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With great enthusiasm, we are genuinely thrilled to be part of your family's memories here at the Doe Resort.

We want this vacation to be your most enjoyable one yet. If there is anything you require, please contact us for immediate attention.

We hope you return again and again.

Enjoy your time here. Have fun and stay safe!

Letter-Writing Tips

This letter gives you an opportunity to establish a positive relationship with a potential customer. By being upbeat and by providing useful information, you can increase your chances to receive this person's business.

Step-by-Step Guide

1 Extend a congenial welcome. Be positive. Provide any information that would help ease the transition.

Sentences
  • Welcome to Springfield, Kansas, the heartland of America! We have wonderful schools, a solid and diversified economy, and friendly neighborhoods.
  • Let us be among the first to welcome you to our lovely city. One of the reasons we are confident you will enjoy this area is the convenient shopping at Doe Mall.
  • Welcome to our town! We hope you will find this area just as friendly and enjoyable as we have.
  • We are delighted to have you with us.
  • We are happy to have you here with us.
  • Everyone in the neighborhood is excited about the new family and eager to get acquainted.
  • We have rolled out the welcome mat for you.
  • This is a great place to do business. We have a highly-educated work force, a clean environment, and ample space for growth and expansion.
Phrases
  • a clean environment
  • a great place to
  • all the advantages of
  • ample space for
  • are sure you will find
  • are delighted to
  • are confident that
  • are available here
  • are pleased that you have
  • congratulations on
  • eager to get to know you
  • extend a warm welcome
  • feel right at home
  • friendly neighborhoods
  • happy to have you
  • help you and your family to
  • is a fine place to
  • moving to Springfield
  • to our lovely city
  • to say "hello."
  • to welcome you to
  • want you to feel welcome
  • welcome to Springfield
  • will enjoy your new home
  • will enjoy living in
  • would like to welcome you to
  • would like you to
  • your new home

2 Define your business and the nature of your product or service. As appropriate, establish name recognition and product recognition in the mind of the reader.

Sentences
  • Moving into a new house always means fixing, painting, and repairing in order to make it a home. Whatever home improvement products you need you'll find them fast, at the right price, at Doe Hardware.
  • For over 35 years, Doe Hardware has offered a wide selection of home improvement products. We have lumber, electrical and plumbing supplies, paint and wallpaper, a complete garden shop, and thousands of other items to meet your needs.
  • Doe's expert sales staff can help you find what you need and give advice about how to do the job right.
  • We are professionals who take pride in what we do and stand behind our work. Our guaranty means something.
  • Major changes and transitions, such as changing jobs and moving to a new city, frequently mean that your insurance needs change as well. Doe Insurance is a full-service insurance agency that can meet all of your insurance needs.
  • Ask your new friends and neighbors about us, because in the auto repair business nothing is more important than maintaining a good reputation and earning repeat business. In Springfield, Doe Auto Shop is a name people have trusted for over 30 years.
  • When you think of banks, think of Doe Bank.
  • Doe Associates offers a full line of CPA services for businesses and individuals, including bookkeeping, tax preparation, financial consulting, and investment brokering. Doe is a name you can trust.
Phrases
  • a local institution since
  • a trusted name in
  • can supply all your
  • can help you find
  • can advise you on
  • do the job right
  • experience has taught us that
  • for the right price
  • has built a solid reputation for
  • is staffed with professionals
  • is a full service
  • is a name you can trust
  • offer competitive rates
  • offer you a gift for your new home
  • offer our services
  • offer free estimates
  • offers a full line of
  • our expert sales staff can
  • our experienced staff
  • provide 24-hour service
  • serving Springfield since
  • stand behind our work
  • think of us when you need
  • to meet all your needs
  • who take pride in
  • will find everything you need at
  • with a guarantee that really means something
  • would like to do business with
  • your friends and neighbors will

3 Make sure that potential customers know where or how to find your place of business.

Sentences
  • We are conveniently located in your neighborhood in the Doe Shopping Plaza at Center and State.
  • And to help you find us and everything else you are looking for, we have enclosed a handy little map of Springfield.
  • We are next to McDonald's on Main Street.
  • We are located at the south end of town, right off exit 94. Because we don't have the big overhead of downtown merchants, we can save you money. So drive a little and save a lot!
  • After you get settled in, drop by and meet our staff. We are located right across from the mall.
  • Enclosed is a little information packet compiled by the Chamber of Commerce to help you get acquainted with Springfield. Our stores, marked with bright red stars, are conveniently located all over town.
Phrases
  • across the street from
  • are next to
  • are conveniently located in
  • are conveniently situated at
  • can find us at
  • drive a little and save a lot
  • get off at exit
  • have enclosed a map
  • in the shopping mall
  • just south of
  • just look for the
  • just off of
  • near the intersection of
  • on the corner of
  • right next to
  • right in your neighborhood
  • see the map on the back of
  • south of the freeway
  • to help you find us
  • will find us at

4 Offer some incentive for the potential customer to make contact with you in the near future.

Sentences
  • The enclosed coupon is worth five percent off your first purchase at Doe Market. Just present the coupon to the sales associate at the time of purchase. But hurry--this one-time offer expires at the end of the month.
  • We are looking forward to seeing you at Doe Market, the friendliest shop in town. And to help you find us and everything else you are looking for, we have enclosed a map of Springfield.
  • Our trained staff is ready to help you find what you need.
  • Come in soon and browse through our showroom.
  • Enclosed is an application for a Doe charge account. With your good credit record you can be approved in 30 minutes while you shop.
  • Drop by today for a free initial consultation.
  • We look forward to meeting you. To make your relocation a little less "unsettling," we have a free gift waiting for you. Visit our showroom today and show one of our trained sales associates this letter.
  • The enclosed coupon is for 25% off the regular price on your first purchase at the store. Use it today.
  • To arrange for an appointment and a free inspection, call today.
  • The enclosed brochure tells you more about the services we offer, and how to arrange for an initial consultation with our trained and experienced consultants.
Phrases
  • a free consultation
  • a free inspection
  • are looking forward to
  • at the time of purchase
  • browse through our showroom
  • can have your credit approved in
  • come in soon
  • doing business with you
  • drop by today for
  • enclosed is a coupon worth
  • enclosed is an application for
  • have enclosed a map of
  • have a free gift for you
  • help you find everything you need
  • if there is anything we can do for you
  • include you among our clients
  • just present this certificate
  • let us help you settle into
  • off your first purchase
  • our trained staff is ready to
  • please stop by at your convenience
  • ready to serve you
  • show this letter to
  • tells you more about
  • the enclosed brochure
  • to help you get adjusted to
  • to arrange for an appointment
  • use it today
  • visit our showroom today
  • want to be your
  • welcome the opportunity to

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