Resell to Long-time Customers • Letter Examples and Guide
Copy a Letter
Example Letter #1
Experiencing writer's block? We have the solution. Save valuable time and write effective letters with WriteExpress Software's "block buster" program. From wedding cancellations to account renewals, WriteExpress software is the right way.
The program provides rapid retrieval of step-by-step instructions for writing letters on over 500 topics. In addition, it provides sample sentences and phrases for each step, as well as sample letters ready to be customized to your needs.
We are offering this new software to preferred customers at a 30% discount during the introductory marketing phase. You may order it by telephone or by including a signed note with your next purchase order, requesting item #555.
Example Letter #2
This month we are offering our most valued customers an exceptional opportunity to save on our most popular clothing line. Our records show that you have never ordered apparel with this label. Perhaps you were unaware that we carry the line. Well, we want to give you a chance to become acquainted with it.
We know you will enjoy our cotton/polyester blend that feels like superior quality soft wool but at a fraction of the price. For a limited time, you can purchase a faux wool sweater that is virtually impossible to tell from the real thing at a 25% reduction. Go ahead, take advantage of the opportunity. You won't be disappointed! Fill out the enclosed order form and we will rush your sweaters to you. We are pleased that you have chosen Doe's for your clothing needs.
Example Letter #3
Do you dread yard work because your lawn mower just doesn't cut it any more? We have good news for our preferred customers! We now stock the exciting new line of Doe lawn mowers in our Springfield store. The X-12 model is now available with a more powerful motor and a redesigned mulcher that is safe and easy to use. Both are available at the same low 2018 price! To make this an even sweeter deal, we are offering our preferred customers a $50 discount on any of the X-series mowers. To take advantage of this offer, stop by before March 27 to reserve your X-12. We look forward to making your yard work more enjoyable.
Letter-Writing Tips
Since the customer is already buying from you, the purpose of this letter is not to hard-sell your product, but to let your customer know that you are interested in doing further business. Often, this letter can be used to sell a product or service that the customer has not bought from you before, simply because their ordering routine tends to overlook certain available products or services. The tone of the letter will vary depending on the customer. A very important customer should receive a personal, friendly letter, while a lesser-known customer may receive a more formal one.
Step-by-Step Guide
1 Open by expressing continued interest in doing business with the customer.
Example Sentences
Example Phrases
2 Introduce the product or service you are selling to the customer, stressing its benefits to the customer.
Example Sentences
Example Phrases
3 If appropriate, offer added incentives for the customer to buy your service or product.
Example Sentences
Example Phrases
4 Instruct the customer on how to proceed with the order.
Example Sentences
Example Phrases
5 Thank the customer for continuing to do business with you.