Resell to Long-time Customers • Letter Templates and Guides
How to write this letter:
| 1 | Open by expressing continued interest in doing business with the customer. |
| 2 | Introduce the product or service you are selling to the customer, stressing its benefits to the customer. |
| 3 | If appropriate, offer added incentives for the customer to buy your service or product. |
| 4 | Instruct the customer on how to proceed with the order. |
| 5 | Thank the customer for continuing to do business with you. |
Guides
Since the customer is already buying from you, the purpose of this letter is not to hard-sell your product, but to let your customer know that you are interested in doing further business. Often, this letter can be used to sell a product or service that the customer has not bought from you before, simply because their ordering routine tends to overlook certain available products or services. The tone of the letter will vary depending on the customer. A very important customer should receive a personal, friendly letter, while a lesser-known customer may receive a more formal one.
Example Letter #1
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Example Letter #2
This month we are offering our most valued customers an exceptional opportunity to save on our most popular clothing line. Our records show that you have never ordered apparel with this label. Perhaps you were unaware that we carry the line. Well, we want to give you a chance to become acquainted with it.
We know you will enjoy our cotton/polyester blend that feels like superior quality soft wool but at a fraction of the price. For a limited time, you can purchase a faux wool sweater that is virtually impossible to tell from the real thing at a 25% reduction. Go ahead, take advantage of the opportunity. You won't be disappointed! Fill out the enclosed order form and we will rush your sweaters to you. We are pleased that you have chosen Doe's for your clothing needs.
Example Letter #3
Do you dread yard work because your lawn mower just doesn't cut it any more? We have good news for our preferred customers! We now stock the exciting new line of Doe lawn mowers in our Springfield store. The X-12 model is now available with a more powerful motor and a redesigned mulcher that is safe and easy to use. Both are available at the same low 2018 price! To make this an even sweeter deal, we are offering our preferred customers a $50 discount on any of the X-series mowers. To take advantage of this offer, stop by before March 27 to reserve your X-12. We look forward to making your yard work more enjoyable.
Write Your Letter Step-by-Step
1
Open by expressing continued interest in doing business with the customer.
Example Sentences for Step 1
Example Phrases for Step 1
2
Introduce the product or service you are selling to the customer, stressing its benefits to the customer.
Example Sentences for Step 2
Example Phrases for Step 2
3
If appropriate, offer added incentives for the customer to buy your service or product.
Example Sentences for Step 3
Example Phrases for Step 3
4
Instruct the customer on how to proceed with the order.
Example Sentences for Step 4
Example Phrases for Step 4
5
Thank the customer for continuing to do business with you.