Resell to Long-time Customers • Letter Templates and Guides

How to write this letter:

1Open by expressing continued interest in doing business with the customer.
2Introduce the product or service you are selling to the customer, stressing its benefits to the customer.
3If appropriate, offer added incentives for the customer to buy your service or product.
4Instruct the customer on how to proceed with the order.
5Thank the customer for continuing to do business with you.


Since the customer is already buying from you, the purpose of this letter is not to hard-sell your product, but to let your customer know that you are interested in doing further business. Often, this letter can be used to sell a product or service that the customer has not bought from you before, simply because their ordering routine tends to overlook certain available products or services. The tone of the letter will vary depending on the customer. A very important customer should receive a personal, friendly letter, while a lesser-known customer may receive a more formal one.

Example Letter #1


Experiencing writer's block? We have the solution. Save valuable time and write effective letters with WriteExpress Software's "block buster" program. From wedding cancellations to account renewals, WriteExpress software is the right way.

The program provides rapid retrieval of step-by-step instructions for writing letters on over 500 topics. In addition, it provides sample sentences and phrases for each step, as well as sample letters ready to be customized to your needs.

We are offering this new software to preferred customers at a 30% discount during the introductory marketing phase. You may order it by telephone or by including a signed note with your next purchase order, requesting item #555.

Example Letter #2


This month we are offering our most valued customers an exceptional opportunity to save on our most popular clothing line. Our records show that you have never ordered apparel with this label. Perhaps you were unaware that we carry the line. Well, we want to give you a chance to become acquainted with it.

We know you will enjoy our cotton/polyester blend that feels like superior quality soft wool but at a fraction of the price. For a limited time, you can purchase a faux wool sweater that is virtually impossible to tell from the real thing at a 25% reduction. Go ahead, take advantage of the opportunity. You won't be disappointed! Fill out the enclosed order form and we will rush your sweaters to you. We are pleased that you have chosen Doe's for your clothing needs.

Example Letter #3


Do you dread yard work because your lawn mower just doesn't cut it any more? We have good news for our preferred customers! We now stock the exciting new line of Doe lawn mowers in our Springfield store. The X-12 model is now available with a more powerful motor and a redesigned mulcher that is safe and easy to use. Both are available at the same low 2018 price! To make this an even sweeter deal, we are offering our preferred customers a $50 discount on any of the X-series mowers. To take advantage of this offer, stop by before March 27 to reserve your X-12. We look forward to making your yard work more enjoyable.

Write Your Letter Step-by-Step


Open by expressing continued interest in doing business with the customer.

Example Sentences for Step 1

Example Phrases for Step 1


Introduce the product or service you are selling to the customer, stressing its benefits to the customer.

Example Sentences for Step 2

As a Doe customer, you know that our products are always top of the line. Well, now we have even more items to choose from. In the past, you have ordered a fruit basket for each of your employees. This year's baskets will include fruits from the tropics, including mangoes, kiwis, and papayas. Of course you know that you are always welcome to order custom-made baskets at no extra charge, but most of our customers find it convenient to order our standard basket. Our newest water purifying system includes an even more powerful anticorrosive solution that even the hardest water can't defeat. We have redecorated the reception hall for this winter in an old Victorian style. I really think you'll be pleased with its dignified, yet relaxed atmosphere. It will be perfect for your company's annual formal event. I'm sure that you loved your last book selection of the month, and this month's is equally stimulating. Doe Wakes is an intense mystery about a young lawyer who struggles to find the truth about her grandfather's identity. Our amplified computer speakers are sure winners! They have magnetically shielded speaker magnets to prevent monitor, drive, and disc damage. And, they have a new cabinet design for enhanced bass response. This year we hope that you will again choose Doe and Associates because we offer the most responsible, honest, and informative legal advice available. We have given you the best, quickest results in the past, and we hope to continue to do so for years to come. As our advertising world becomes even more visually oriented, you can depend on Doe Marketing's expertise to showcase your business.

Example Phrases for Step 2


If appropriate, offer added incentives for the customer to buy your service or product.

Example Sentences for Step 3

Example Phrases for Step 3