Strengthen Relationships With Customers • Letter Templates and Guide

Guide

1Thank the reader for being your customer. If appropriate, offer the customer a gift or special offer to show your appreciation.
2Express your commitment to satisfying customers with your product or service.
3Invite the customer to contact you if he or she needs assistance, or offer to contact the customer yourself.

Tips

This letter is not a sales letter but a letter to build a feeling of trust and compatibility that will promote future sales. Let your customer know that you appreciate his or her patronage. Keep the tone informal and friendly.

Example Letter #1

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We are delighted to meet your automobile needs and consider it a compliment each time you bring an automobile in for servicing. In appreciation for your business, we have included a coupon for 10 percent off any service for every car in your fleet.

We encourage you to contact us regarding this special offer and to consider us your one-stop service center. At Doe Auto we are committed to providing superior car care. Again, it is a privilege servicing your vehicles.

Example Letter #2

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Doing business with you for the past five years has truly been a pleasure, and we hope to continue this rewarding relationship for years to come. We are pleased that we can provide your drill team with costumes each year, and we are indebted to you for recommending us to your professional associates. Because your support means so much to us, we want to say thank you with this $25 gift certificate to use as you please in our dancewear shop.

As you know, your satisfaction with our merchandise is top priority. If you are ever dissatisfied with our merchandise, please return it for a refund or alteration.

We look forward to seeing and hearing from you soon.

Example Letter #3

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We at Doe Tanning want you to know how much we have enjoyed your monthly visits. As one of our regular customers, you are our top priority. Is there any way we can serve you better? May we ask you to fill out the brief questionnaire below and return it in the prepaid envelope? Or, if you prefer, call us at 555-5555 and let us know how we are doing. We look forward to hearing from you soon.

Write Your Letter Step-by-Step

1

Thank the reader for being your customer. If appropriate, offer the customer a gift or special offer to show your appreciation.

Example Sentences

Example Phrases

2

Express your commitment to satisfying customers with your product or service.

Example Sentences

Example Phrases