Example Letter #1
Your hesitance to sign up for a spa membership is understandable in light of the reasons you gave me yesterday. Like you, many people fear they will use their membership for a few weeks and then let it gather dust while they continue to pay monthly fees.
Our beginner's contract solves that problem. You sign up on a month to month basis, but you lock in the price of the first month's fee. You can cancel anytime with no further obligation. That's how we give you a great membership with all the amenities at low cost. Call today at 555-5555 and let us help you get started on the path to physical fitness.
Example Letter #2
Thank you for the interest you have shown in our new line of commercial washers and dryers. I understand that you have chosen not to invest in these at this time. Please be aware that the quality of our products, combined with our easy financing and excellent after-sales service, make for an unbeatable opportunity. Whether you buy from us this time or wait for a while, we look forward to helping you in the future.
Example Letter #3
The normal time limit for acceptance of our insurance quotation is now past, and we have not heard from you. The premiums may seem a little high on initial examination, but I would like to emphasize that these are for a full year's coverage, not just the six months that most companies offer. I am sure that if you examine them more closely, you will realize how competitive our rates are. If you would like to take advantage of our offer, please call us at 555-5555 within the next ten days.
Example Letter #4
Thank you for your courtesy in letting us know that you have decided purchase a cheaper product. We certainly understand how tempting it is to try to save money on every purchase these days, but at the same time, we suggest that you examine the maintenance and repair costs, at well as initial price. The extra time and effort we put into design and testing have saved our customers thousands of dollars down the road, making our product by far the least expensive in the end. We urge you to reconsider, and would be delighted to assist in any way we can.
Write Your Letter Step-by-Step
Show understanding and present evidence to encourage your reader to rethink his or her position.
Assure the reader that you are anxious to begin a business relationship by inviting him or her to reconsider your offer. If you are not sure why the reader refused your sales attempt, ask why.
Encourage a response.