Announce a Price Increase

Letter #1


Attention Shoe Lovers! At Doe Shoes, we're committed to delivering exceptional quality without compromise. Unfortunately, recent raw material cost increases necessitate a 10% price adjustment for all footwear, effective September 1st. We understand this news may be unwelcome, but rest assured, this decision ensures we continue delivering the superior quality you expect. We value your continued loyalty and look forward to serving you for years to come!

Letter #2


Attention Car Enthusiasts! A slight price increase of approximately $600 is expected for Japanese imported vehicles this fall due to rising steel costs. Despite this adjustment, these cars remain excellent investments, renowned for their exceptional craftsmanship and lasting value. We appreciate your past business and look forward to helping you find your next dream car.

Letter #3


A Message from Our Team: Maintaining the high level of service you deserve is our top priority. However, due to increased competition driving down profits, a 4% price increase will be implemented across our services, effective November 1st. We're committed to continuously improving the value we offer, and this adjustment ensures we can maintain the quality service you've come to expect. Thank you for your understanding and continued partnership.

Letter #4


Dear Valued Client: For the past three years, I've strived to maintain my hourly rate despite rising costs. However, to continue providing exceptional legal services, an increase to $150 per hour will be necessary, effective November 1st, 2019. I appreciate your understanding and value your continued business. If you have any questions regarding this adjustment, please don't hesitate to contact me directly.

Letter #5


To Our Customers: At Doe Footwear, affordability and quality have always been our top priorities. However, due to recent price hikes, a 15% increase for our boots will be necessary. We remain dedicated to offering exceptional value and appreciate your continued support. We believe our boots will remain a wise investment, and we look forward to serving you again soon.

Letter #6


An Update from My Practice: Thank you for your patience during my recovery. I understand the inconvenience caused by limited phone accessibility. To better serve you, I'm pleased to announce the addition of John Doe, a certified public accountant, to my staff starting September 5th. John brings valuable experience from his tenure under Jane Doe and will be an exceptional asset to our team. With his help, we're committed to improved accessibility and continued top-notch service.

Letter #7


A Note Regarding Service Rates: This letter informs you of a slight adjustment to our rates, effective March 1st. This change reflects increased transportation costs and adjustments based on the Consumer Price Index over the past year. We're committed to minimizing rate adjustments through investments in efficient technology and equipment. A detailed breakdown of changes is included at the bottom of this letter. We anticipate no further rate adjustments for the next year. For any questions, please don't hesitate to contact our office at 555-5555. Thank you for your understanding as this adjustment allows us to maintain the superior service and products you deserve.

Letter #8


Dear Valued Customers: At Doe Pens, we're dedicated to providing exceptional writing instruments at affordable prices. Unfortunately, recent cost increases necessitate a price adjustment to 59 cents per pen, effective [date]. We're confident this remains a competitive price and appreciate your continued support.

How to Write this Announcement Letter: Expert Tips and Guidelines

  1. Focus on value: Emphasize the benefits customers receive from your product or service, justifying any changes (like price increases) with the value proposition.
  2. Maintain a positive tone: Use professional and understanding language throughout your letter. Express empathy for any concerns while remaining confident about what you offer.
  3. Provide clear calls to action: Guide the reader toward a specific response. Encourage them to continue business with you, and offer clear contact information for support.
This letter delivers unwelcome news, so you should soften the blow by showing how the change is justified and that you appreciate the customer's understanding. This is a good time to express how important customer satisfaction is to you.


  1. Announce the price increase, but try to soften the blow to the customer.
  2. Express good will and appreciation.

Write Your announcement in Minutes: Easy Step-by-Step Guide with Sample Sentences and Phrases

1 Announce the price increase, but try to soften the blow to the customer.

Sample Sentences for Step 1

  • In our continuing attempts to provide the best service possible, we have installed a high-speed multicolor press. This new capability is forcing us to increase prices by 5%, effective June 15. I have enclosed an updated price list. Orders received before that date will be filled at current prices.
  • As you know, we have made every effort to avoid price increases, even though the price of raw materials has gone up. With this last increase, however, we must raise the price of prefabricated sheds by 10%. This increase will affect all newly constructed sheds beginning June 15. Present inventory will be sold at current prices.
  • As a consequence of escalating oil prices, we must raise the price of all plastic plumbing products 8% at the beginning of the new year. We regret having to take this action and hope to be able to return to earlier prices when oil costs stabilize.
  • Effective June 15, the price of all Doe soft drinks will increase five cents per unit. We have tried to avoid the increase, but the rising cost of sweeteners forces us to do so now.
  • The harsh weather in California has produced severe shortages of green vegetables, causing our prices to go up 20%. We trust that this is a temporary condition and that we can return to lower prices with the next harvest.

Key Phrases for Step 1

  • a modest rate increase
  • a price increase on
  • additional operating expenses
  • advance notice
  • along with the increased price of
  • are always reluctant to raise prices
  • effective immediately
  • has forced us to
  • have enclosed an updated price list
  • have found it necessary to adjust
  • hourly rate increase of
  • in order to continue to
  • increase will affect
  • increased prices from our suppliers
  • increased price of raw materials
  • is only fair to warn you
  • is forcing us to
  • keep prices as low as possible
  • keep our prices competitive
  • may be more increases in near future
  • offering the highest quality
  • our continuing attempts to
  • price increases from almost every supplier
  • prices will increase
  • prices on the following items
  • proposed changes in fee structure
  • rapid rise in labor and operating costs
  • the good news is
  • this price adjustment
  • to put this increase in perspective,
  • to keep the price as low as possible
  • to provide the best service possible
  • to produce a high-quality product
  • to increase our prices by
  • will be filled at current prices
  • will discuss the proposed increase
  • will guarantee shipment at the old prices
2 Express good will and appreciation.

Sample Sentences for Step 2

  • We appreciate your understanding and are confident that you will find the enhanced quality of our printing to be worth the increase.
  • We value you as a customer and hope to meet your needs for years to come.
  • Thank you for your understanding patronage during this market fluctuation. We will inform you immediately of any future changes.
  • Thank you for buying Doe drinks. We trust you agree that these beverages are still a wonderful bargain.
  • We will do our best to work with growers who can produce high quality produce at reasonable prices.

Key Phrases for Step 2

  • appreciate your understanding
  • appreciate your continuing patronage
  • appreciate the opportunity to
  • are confident that you will find
  • are still a wonderful bargain
  • cater to the discriminating customer
  • continue to enjoy our volume discounts
  • finest quality available
  • have been a loyal customer
  • hope to continue to
  • is a pleasure to serve you
  • keep our service impeccable
  • thank you for
  • this market fluctuation
  • to keep prices reasonable
  • trust you will agree that
  • value your business
  • value you as a customer
  • well worth the increase
  • will do our best to