Example Letter #1
Anyone for a Caribbean cruise? The winner of our holiday sales contest will receive two tickets for a week-long Caribbean cruise aboard the Doe Queen. It's simple. Whoever achieves the highest sales volume between December 1 and January 2 wins the cruise with all expenses paid.
As always, our major concern is with customer satisfaction, so for the purpose of this contest all merchandise returns that were purchased during this period will be deducted from contest records.
Even if you don't win the first prize, you may qualify for one of the several consolation prizes worth hundreds of dollars. Pick up detailed information on all prizes from the main reception desk.
Example Letter #2
Doe Furniture offers all-expenses-paid weekends for two in Las Vegas for the first five salespersons who reach $20,000 in sales during our Spring Furniture Blowout, January 15-19.
The contest officially ends at the close of business on January 19, and the winners will be announced in the sales meeting the following Monday.
Good luck to each of you.
Example Letter #3
Announcing our annual Cream of the Crop sales contest! The top two salespeople this quarter will each win a luxury white water rafting trip for two on the Colorado River.
The idea is simple: The person who sells the most Springfield Dairy products between now and June 1 will receive a five-day rafting trip. The number two salesperson wins a two-day trip. Only complete sales with payment received by July 1 will be counted.
The winners will be announced at the company picnic on July 2. The Cream of the Crop contest starts today, so if you like the idea of enjoying gourmet meals in the spectacular Colorado River canyon after an exciting day of running class II, III, and IV rapids, you had better get on the ball!
Example Letter #4
Aloha! Attention all salespeople! It's time for our annual sales contest. This year the prize is a vacation for two in Hawaii.
The contest begins on January 5 and ends February 5. Whoever reaches $50,000 in completed sales during that time will enjoy a relaxing break from the winter cold in sunny Hawaii. Second and third place prizes are $500 and $250, respectively. The winners will be announced and notified by February 8. Pick up a copy of the contest rules and regulations at the front desk now. Good luck!
Example Letter #5
Are you hungry? How does dinner for two at the exclusive John Doe restaurant sound? That's the first prize for our June sales contest. The person with the highest sales volume during June will enjoy a gourmet meal for two at the John Doe restaurant. You may pick up further information on the contest in the reception area. The winner will be announced during the first sales meeting of July.
Write Your Letter Step-by-Step
Announce the contest with a brief description of what the sales personnel must do, and what they can win.
accounts and win a prize of $150.
Explain the contest rules, including restrictions, and make the deadline clear.
All sales must be complete and payment received by July 31.
All sales must be new accounts.
Managers and their families are ineligible.
Add details about the prizes and encourage participation.