Encourage Your Reader to Take Advantage of a New Opportunity

Example Letter #1


Congratulations on recently completing the lifeguard certification course. I have just become aware of an opportunity you may want to look into. The Doe Recreational Center has signed a contract with local schools to hold swimming lessons during school hours as part of the school's physical education curriculum.

The Center will need qualified individuals like you who can help with the increased workload. I know the recreation manager and can put in a good word for you, if you would like. You have always worked well with children and you would be perfect for the job. Please let me know if I can help.

Example Letter #2


I know you have been thinking a lot about little Eric's future, and I wonder if you are aware of custodial brokerage accounts. You can set up an account in his name and make contributions or buy stock for him. Any dividends or interest he earns will be taxed in his tax bracket, not yours, which can make a big difference over time. I think you would find, as I have, that this is a very worthwhile option. I would be glad to share what I have learned over lunch this week. You pick the restaurant and I will buy.

Example Letter #3


According to Eric in purchasing, Doe Corporation has just severed its relationship with Springfield Advertising. Apparently Doe thought Springfield's approach was "too trendy." That leaves an opening for us to court some new business. Our firm has been known for its strength and stability, and we have a national reputation in advertising. I encourage you to call Jane Doe, the head of advertising, at 555-5555 to set up a meeting to go over your portfolio. I am sure you will handle this opportunity with your usual energy and resourcefulness. Please keep me informed of your progress.

Example Letter #4


I heard on the news last night that Doe Computers' merger has run aground. This might just be the time to court them ourselves. According to inside sources, John Doe would consider all offers to keep the company afloat. With sales down drastically, employees might be willing to make concessions if a serious buyer can be found. Of all the members of my management team, you have the best background to make the initial approach. Your background in computers and your former employment with Doe make you the best person to approach their management. I know that you will handle this matter with your usual diplomacy and professionalism. I am looking forward to a full report.

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