Example Letter #1
I just wanted to send you a note of thanks for your recent order. New clients are the lifeblood of our business. Please take a look at the enclosed brochure that describes our company and terms of sale.
Our sales manager, John Doe, will call you next week to set up an appointment. At that time he can explain our products more fully and answer any questions you might have.
We look forward to on ongoing relationship.
Example Letter #2
I just wanted to thank you for allowing us to serve you. I hope you are enjoying your new printer.
Let me show my appreciation by offering you a special offer. For the next 90 days if you need any ink cartridges or paper, I'll give you 1 extra FREE for every 3 you buy.
Buy 3 and Get 1 Free!
There's no limit on this offer as long as you purchase during the next 90 days. The reason I'm making you this offer is to get you into the habit of ordering your computer supplies from us. I know that once you've shopped here a few times, you'll want to order from us over and over again. We want pleased customers.
There's no other way to put it--I want your business and I'm giving you an incentive to return.
Just bring this letter when you visit us. It's your ticket to a great discount!
Example Letter #3
You are now the lucky owner of a Doe deluxe water softener, and are undoubtedly enjoying all the benefits. I, for one, would never be without mine. Your softener should give you many years of worry-free service, but if you have any questions or need any assistance, simply call our toll free number listed on the side of the unit. You may present the coupon provided below at our warehouse (1600 Main Street, Springfield) to receive your free one-year supply of water soften salt. It has been a pleasure serving you.
Example Letter #4
We know you are enjoying your new, four-wheel-drive pickup," so to help you keep it sparkling clean and problem free, we have included six vouchers good for the servicing and maintenance of your nearest Doe Service Center. You may use these vouchers at any time during the next 12 months. This is simply our way of saying "thank you" for helping Doe Motors become number one in customer satisfaction. We look forward to serving you in the future.
Example Letter #5
Congratulations on being a proud owner of a new Doe 2019 mountain bike, the first to exceed every safety standard set by the Bicycling Association of America, and the only bike to be endorsed by John Doe for its unsurpassed performance. After you challenged the miles of rugged terrain that await you on Doe Ridge, remember we will be waiting to help you with a full-service tune-up free of charge, when you bring you bike in within 90 days of purchase.
This is our way of thanking you and helping you protect your investment. As you know, Doe Mountain Bikes buys, sells, and trades both new and used bikes, so when it comes time to trade your Doe 2019, we will be happy to help. But for now, we wish you the ride of your life.
Example Letter #6
Congratulations on your purchase of your Doe bread maker. We know from experience that you will soon be telling your friends and family about the benefits of fresh bread and how easy and convenient the Doe bread maker is to use.
Example Letter #7
Undoubtedly your Doe washer and dryer have been your reliable laundering companions since the day you purchased them. We hope they are as satisfying to you to operate as they were for us to manufacture. They are second to none in dependability. However, should they suffer some unforeseeable damage, remember, no one knows a Doe like a Doe. Doe services all their appliances free the first year after purchase. Just call us at 555-5555 if the need arises.
Example Letter #8
I trust you've been happy with your reconditioned computer that you purchased a year ago. It was certainly a pleasure to find you just the right machine. I wanted to let you know that if you're thinking about upgrading, we offer our past customers special prices on hardware upgrades or trade-ins. Of course our check-up service is always free. If I can be of help, please don't hesitate to call me. My desk telephone is 555-5555.
Write Your Letter Step-by-Step
Express your confidence that the customer is enjoying the benefits of the purchase. You may also thank the customer for buying from you.
Make your offer to provide service.
Close with a positive statement.