Request Direct Financial Donations • Letter Templates and Guide

Guide

1Begin your letter with a compelling story, anecdote, statistic, question, hypothetical situation, offer of a premium (gift for contributing), etc.
2Describe your organization or cause.
3Tell specifically what the money raised will be used for.
4If you have a specific monetary target that you are trying to reach, include that amount.
5Ask for a specific monetary amount (or range of amounts).
6Give the deadline by which money must be sent/received (convey a sense of urgency).
7Illustrate what benefits (tangible or intangible) the donor will receive by contributing money to your cause.
8Indicate how the reader can make the financial contribution (phone, mail, online, etc.). If you expect to receive donations by mail, include with your fundraising letter a self-addressed, stamped envelope.

Tips

When requesting a direct financial donation, keep the focus on the benefits that can come to the reader and to the community by contributing to your cause. Make the letter interesting, and make sure to specifically ask for a monetary donation.

Example Letter #1

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These days, it's hard not to see the grave needs going unmet throughout our city. From increasing homelessness and unemployment to decreasing governmental programs and support, there are signs everywhere of the precariousness of our situation. At the same time, however, (Name of Organization), which was founded upon the compassionate drive to recognize and address the injustices of our society, has been fighting not only to alleviate problems but also to identify the root causes and advocate for appropriate local and national policy changes.

Pursuing this mission, however, requires a healthy financial foundation. In the end, the heart of our financial foundation is built by conscientious citizens like you, who recognize that our services are meeting real needs, and that further solutions and interventions are necessary. We are writing to you today, therefore, to ask for your personal support of our mission.

As the enclosed brochure describes, there are numerous levels of support, each level significantly contributing to our ability to further our operations. Of course, we deeply appreciate a contribution at any level, but we hope that you will consider contributing at one of the top three levels, each of which includes a membership in our organization. As a member, you will receive our monthly publication and a range of other informative services.

We thank you very much for your compassion and support.

Example Letter #2

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Imagine being able to walk or ride a bicycle all the way from Spring Lake to Heritage Park and back again, if you so choose! Our Springfield riverside trail is almost a reality. The rights of way have been negotiated and construction can begin as soon as we have raised the necessary $2,800,000. The city council has agreed to budget an adequate amount of money for maintenance of the trail, provided that no tax dollars are used for construction.

What a wonderful gift to give to our children and grandchildren. People of all interests and ages will be able to enjoy this beautiful, tree-lined piece of countryside running through the middle of our beautiful city.

Will you donate enough to buy a paving stone? Although much of the trail will be asphalt, the part near Heritage Park will be made up of paving stones engraved with the names of their donors. At a donation of just $200, you can enjoy a paving stone engraved with your name as a lasting tribute to your generosity. Some people plan to donate enough to buy a stone for each member of their family.

Even if you cannot contribute enough to buy a stone right now, every donation, no matter how much, will be gratefully received. This is a great opportunity to help begin construction of the Springfield riverside trail.

Please fill out the enclosed form with your name and the amount you would like to contribute at this time.

Write Your Letter Step-by-Step

1

Begin your letter with a compelling story, anecdote, statistic, question, hypothetical situation, offer of a premium (gift for contributing), etc.

Example Sentences

In 2018, a shocking 40,000 women died from breast cancer. We'd like to give you, absolutely free, one of our beautiful calendars, which contains reprints of many of our most popular works of art. No strings attached. Last year, with the help of so many donors like you, we were able to expand our youth program Reading and writing are something that you and I take for granted. But did you know that in Haiti, less than 50 percent of the adult population can read on a typical high school level? Last year, more than 300,000 acres of prime wetlands were cut down, affecting the habitat of more than 45 rare species of plants and wildlife. Imagine, if you would, how different your life would be without the knowledge you have of our Lord, Jesus Christ. For millions of people in the world, such a life is their reality. In our city, more than 5,000 people are currently homeless. Because of the generous donations of people like you, we have been able to provide quality musical and theatrical performances for the past thirty years. Johnston Tech University is dedicated to expanding our science and math departments--now all we need are the resources to do it. Jessie ran the Boston Marathon last year--and she won. But Jessie is not like most other young women. Sergeant Mitch Donaldson never knew how different life would be for him once he returned from active duty in the Gulf War. When Charger was dropped off at our animal shelter, he was so malnourished that he could barely eat...[Additional information] Charger is only one of the many animals for which we were able to find loving homes. How much is the gift of a good education worth in our society today?

Example Phrases

2

Describe your organization or cause.

Example Sentences

Example Phrases

3

Tell specifically what the money raised will be used for.

Example Sentences

Example Phrases

5

Ask for a specific monetary amount (or range of amounts).

Example Sentences

Example Phrases

6

Give the deadline by which money must be sent/received (convey a sense of urgency).

Example Sentences

Example Phrases

7

Illustrate what benefits (tangible or intangible) the donor will receive by contributing money to your cause.

Example Sentences

Example Phrases

8

Indicate how the reader can make the financial contribution (phone, mail, online, etc.). If you expect to receive donations by mail, include with your fundraising letter a self-addressed, stamped envelope.

Example Sentences

Example Phrases

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