Send a Second-chance/reminder Letter • Letter Templates and Guide

Guide

1Remind the reader of the cause that you are supporting.
2Thank those who have already contributed to your cause, including those who may have sent donations that crossed with your reminder letter in the mail.
3Mention again the amount (or range of amounts) you are requesting and the date by which you need the gift.
4Reiterate the importance of the work you are doing, and state again why you are supporting it and the need that the donation will be helping to fulfill.
5Thank the person for taking the time to read your letters.

Tips

This letter should be usually be sent a couple of weeks to a month after the initial letter. Much of the same information can be repeated, but consider adding a special incentive to encourage reticent readers to act.

Example Letter #1

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Thank you once again for donating to (Name of Organization) during last year's fundraising drive. Contributions from conscientious citizens like you comprise the heart of our financial foundation, and we are deeply grateful for your compassion and vision.

We are writing today, however, to emphasize our need for your continued support. Within the last few weeks, to shed light on the current situation, we sent a document detailing both the successes and results of our programs, and the rising costs of providing such services. We have enclosed this document once again in the hope that you will review the information and feel compelled to contribute to this year's fund-raising efforts.

As you know, (Name of Organization) has been providing essential services and perspectives for the past several years--services and perspectives provided by very few other organizations in our society. We ask you, therefore, to take another moment and consider using the enclosed postage-paid envelope to contribute once again to our important cause.

Thank you very much for your foresight and understanding.

Example Letter #2

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Time is running out for us to obtain matching funds for our homeless shelter!

Springfield is a wonderful place to live. So wonderful that sometimes we can forget that not everybody has a safe place to live. But homelessness is a fact of modern life, and our homeless people need somewhere safe and warm to stay while they get back on their feet. We hope we can avoid the tragic events of last winter when four homeless people died of exposure.

If you have already responded to our appeal for funds, please accept our thanks. If not, please send your donation before the end of the month, so that we can take advantage of the generous grant from the John Doe Foundation. The foundation will multiply every dollar you donate by three. There is no better time to give than right now. Please send your tax deductible gift today!

Write Your Letter Step-by-Step

1

Remind the reader of the cause that you are supporting.

Example Sentences

Example Phrases

3

Mention again the amount (or range of amounts) you are requesting and the date by which you need the gift.

Example Sentences

Example Phrases

4

Reiterate the importance of the work you are doing, and state again why you are supporting it and the need that the donation will be helping to fulfill.

Example Sentences

Every day, more than 2,000 acres of rainforest are cut down. With your help, we can educate inhabitants about the importance of the rainforests to the local environment, and we can help them to find alternative solutions to their current slash-and-burn practices. We are counting on your help to bring this great work to pass--so commit today to make a difference in one little boy or girl's life by donating to the Find the Cure Foundation. With your support, we can purchase an additional 5,000 books, all of which will be sent to children in third-world countries as part of our Eliminating Illiteracy program. This year, with the money raised in our annual fundraiser, we plan to purchase new computers and software for our school. But we can't do it without your help. We want to give deserving students the opportunity to attend our university--but we need your help. Pledge today to lend your support, and give the priceless gift of a good education. The money raised will allow us to renovate the west wing of the hospital--a renovation which, as you know, is long overdue. The updated facilities and extra space will allow us to better meet the needs of our patrons, giving us the ability to accommodate more people and greatly improving the quality of the performances that we can offer. With the combined donations of our faithful supporters, we will be able to increase the number of homes we can build--allowing us to provide affordable housing to even more deserving lower-income families in our area.

Example Phrases

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