Ask For a High-dollar Donation • Letter Templates and Guide

How to write this letter:

1Be sure to personalize this upscale letter.
2If applicable, thank the donor for his/her generous donation(s) in the past.
3Tell how these previous donations have helped your organization--give specific examples, if possible.
4Tell what the additional funds requested will be used for and, if applicable, the special need that they will fill.
5Ask for a specific amount (or range of amounts) of money that is comparable to or proportionately higher than donors' previous donation(s).
6Tell about any special recognition the high-dollar donor will receive.
7Have a well-known and respected supporter or someone with elevated status in your organization or community sign the letter (a CEO or chair of your organization, or a civic or community leader, for example).

Tips

This letter is generally written to individuals who show a particular interest in your cause by contributing higher donations than is average. Because this letter is written to people who have shown an ability and desire to give more money to your organization, your correspondence should reflect your appreciation for their dedication to your cause. Consider using higher quality envelopes and paper, and make sure to personalize your letter.

Example Letter #1

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Over the past years, your foundation has significantly contributed to the financial health of our organization and to the continued successful operation of the services we provide. We see daily the positive effects of such services, and we want you to know that your contributions have directly assisted the hungry and homeless of our city, relieving much suffering and furthering a good cause.

The major project for the coming year is to construct a new shelter and food kitchen for the homeless and hungry population in (Name of Neighborhood) neighborhood. Through our recent fundraising campaign, we have raised just about half of the funds required to successfully complete the project. Considering the past support and generosity of your foundation, we are writing today, therefore, to ask for a special show of commitment to help us meet our financial goals.

The enclosed brochure details varying levels of support, all of which would greatly assist our plans. Please consider making a donation at the highest level possible for your foundation.

Again, we deeply appreciate your continued vision and support.

Example Letter #2

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Your generous donations have made such a difference in the lives of little children who have been stricken with cancer. They might not know your names, but we who do also know that many of our patients can run around in the sunshine now, happy and carefree, because of you.

Now, as cancer research has progressed, we have the opportunity to introduce an exciting and newly proven treatment that promises to save even more of these young lives. In order for us to get this treatment up and running this year, we are hoping that you would consider providing us with $10,000. If you could, we would need half of it as soon as possible and the remainder by the end of November.

If you are able to meet this need, we know that you will find your greatest reward in the knowledge that you have blessed countless young lives, but we would like to give you something else as well. We would like these little patients to know your name! In recognition of your generosity, would you give us permission to name the new treatment room after you?

We thank you once again for all you have done in the past, and appreciate your consideration of this new request.

3

Tell how these previous donations have helped your organization--give specific examples, if possible.

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4

Tell what the additional funds requested will be used for and, if applicable, the special need that they will fill.

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6

Tell about any special recognition the high-dollar donor will receive.

Example Sentences

Example Phrases

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