Special Appeal Letter

Guide

1Thank donors for their previous donations to your organization.
2Tell donors how money from their previous donations was used.
3Describe the current need for which you are petitioning funds; convey a sense of urgency.
4Ask for a specific donation amount.
5Mention the benefits that will come to the donor, to the community, to those in need of relief, etc., because of the money you will raise.

Tips

This letter can be used to request additional funds to meet an immediate need or to raise additional funds, and it is generally sent to individuals who have already donated to your organization in the past. Because readers are usually previous donors, it is a good idea to personalize this letter.

Copied!

You have given generously to our family crisis program in the past, and we want you to be among the first to hear our wonderful news!

From now until the end of July, the Springfield Retail Corporation has offered to provide a three-to-one match on the funds we raise for our center. This means that for every dollar our donors give, the Retail Corporation will give $3.

This generous offer means that our comprehensive Youth and Family Center can finally become a reality. It will cost $960,000 to build, so if we can raise $240,000, we will be able to have all of our youth and family oriented programs in one location. Families in crisis will no longer have to search all over town from agency to agency to find the help, education, and support they need.

With your help, we can do this. Will you start the ball rolling by sending $100 or as much as you can afford today?

2

Tell donors how money from their previous donations was used.

Example Sentences

Example Phrases

3

Describe the current need for which you are petitioning funds; convey a sense of urgency.

Example Sentences

Example Phrases

5

Mention the benefits that will come to the donor, to the community, to those in need of relief, etc., because of the money you will raise.

Example Sentences

Example Phrases

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