Introduce a Product or Service • Letter Templates and Guides

How to write this letter:

1Begin with an attention-getting sentence that introduces the product or service.
2Explain how your product or service differs from other similar products or services.
3Invite the reader to respond.


This letter needs to communicate your product's or service's most appealing features in a short message. Use short, active sentences that are easy to read and remember. If you include a free sample or some literature, you may shorten your letter.

Example Letter #1



The shipment has finally arrived!

Our new line of DVD players is here! You can begin ordering today.

This advanced technology has been widely publicized and we have been bombarded with inquiries. "When can we get them?" "Our customers are waiting for them."

The waiting's over. Your customers will be delighted to know that these DVD players can be in your store within days.

The enclosed literature describes all the features. Please note the following:

* (list 3-5 one-sentence primary features)

Your discount schedule is also included. Take a careful look. You'll see that by just ordering a few more players, your profit margin increases dramatically. In addition, you can also qualify for a special discount of 3% on orders placed before September 30.

Hurry and place your order today. We guarantee a 48-hour turnaround. You don't want to leave your customers out in the cold.

Example Letter #2


Delinquent Accounts Taking Too Much Of Your Time and Money?

Many corporations have discovered that in-house collections--staff, telephone calls, invoicing, collections letters--are costing them more than the effort is worth. In fact, they find that their collection department actually loses money.

Now, our professional collection agency can handle every detail of your collections and recover more money at a lower cost.

That's what we guarantee. Collections are our business. During our 20 years in the collection business, we have refined a successful system that produces exceptional results.

What's more, there is no fee for this service. We only take a percentage of what we collect. If we don't collect, we aren't paid!

Please review the list of companies that use our service. Call them and ask them about our efficiency. Their satisfaction is a better endorsement than we could ever give.

We have a special introductory offer for you. Try us out for three months at half our regular percentage rate. To receive this special price, you must mail in the enclosed card within two weeks. After October 31, this special offer will no longer be available.

Act today. We look forward to helping you collect more of the money that is owed you.

P.S. Our customers realize an average 40% increase over their own collection efforts in the first 30 days! We can do the same for you!

Example Letter #3


Last year Doe Employment Agency placed you in a sales management position and we'd like to congratulate you again on your personal achievement.

We're sure you'd like to know about an exciting development at Doe Employment Agency that can help you excel in a most difficult area of sales management ... recruiting salespeople who will succeed.

We would like to introduce the new Doe Sales Personnel Screening Service.

This unique service will screen sales trainees who have the proper attitudes and motivation for success in sales. And, because of our relationship with you, this service is discounted by one-third.

How can Doe Employment Agency do this? The answer is simple. (List benefits of your program.)

You save time and money by continuing your relationship with Doe. You no longer need to advertise for new salespeople or use other expensive placement services. And, since all applicants are screened and trained by us, you never waste time interviewing unqualified people.

We will contact you soon to discuss our new service and your sales personnel needs.

Example Letter #4


Your greeting cards will all arrive on time thanks to help from The Wishing Well! Our newest service here at Doe's Boutique combines your personal handwriting with computer technology to simplify your most cordial greetings.

Here's how we help: you provide The Wishing Well with a mailing list (containing dates of various occasions and celebrations), along with sample messages written in your own hand. At the same time, you select as many as 20 greeting-card styles from over 350 of our designs. Then relax! We'll deliver your heartfelt greetings on time. You don't need to lift a finger or give a second thought.

Leaf through the enclosed brochure for striking samples of our elegant cards. And please call us anytime at 555-5555. We're eager to help simplify your life while enriching your most treasured relationships.

Example Letter #5


Would you like to write like a professional? Are you at a loss for words when starting that important letter? Do you have an idea but the right phrases just don't come to mind? The solution to your problem is WriteExpress Software, a revolutionary breakthrough in letter writing that provides expert help, as if you had a professional writer at your side. To get the word out, we are mailing samples FREE. Just pay $9.95 for shipping and handling. Call now at 555-5555.

Example Letter #6


Doe's Carpet Cleaning now cleans draperies! We've been Springfield's favorite carpet cleaning service for over 40 years, and now we can do the same great job on your draperies. We have acquired rights to the best in-home drapery cleaning system on the market. So convenient. So fast. So Clean! So call us today for an introductory offer on an in-home drapery cleaning by Springfield's best, Doe's Carpet and Drapery Cleaning. Your satisfaction is 100% guaranteed! We are available 9:00 a.m. to 7:00 p.m. Monday through Saturday at 555-5555. Call now!

Example Letter #7


Doe's Engines now offers a heart transplant for your car! You can bring your broken car in and pick it up in two days with a rebuilt engine installed and guaranteed to run 30,000 miles or three years! This new service is very reasonably priced. Call today to get an estimate to put a new heart in your car!

Write Your Letter Step-by-Step


Begin with an attention-getting sentence that introduces the product or service.

Example Sentences for Step 1

Example Phrases for Step 1


Explain how your product or service differs from other similar products or services.

Example Sentences for Step 2

Example Phrases for Step 2


Invite the reader to respond.

Example Sentences for Step 3

Example Phrases for Step 3