Recommend a Service or Product • Letter Templates and Guide


1State your recommendation in the subject line or first sentence.
2State the resulting benefits as succinctly as possible. The use of "bullets" to mark a list of benefits may be helpful.
3Close by restating the recommendation and suggesting action to follow. Provide a simple way for your reader to notify you of the decision.


This letter is a positive statement of your best judgment. Your opinion may have a far-reaching effect, so make it defensible.

Example Letter #1


My experience with several brands of space heaters in my own garage has led me to recommend the Doe unit. This heater comes in several output levels and seems to produce the most heat for the least electricity. I have used one for over 10 years with no maintenance problems, so I can recommend it very highly. Please let me know if you want me to go ahead and order the five units we would need for your warehouse.

Example Letter #2


Subject: Recommendation to Purchase a Doe 4000 Computer System

At your request, I evaluated several computer systems to determine which one we should purchase for the office. I believe that the Doe 4000 system, when configured for office use, will best serve our needs at the price we budgeted.

The next closest system, the Doe 5000, offers many extra features, but we would have little use for them, and the system is more expensive. I have attached a detailed comparison of these systems, as well as a list of criteria I used to arrive at my recommendation. I believe the Doe 4000 is right for us at this time and will make arrangements to purchase it with your approval.

Example Letter #3


RE: Purchase of color copy machines

You asked for my opinion on the best color copy machines for us to purchase. In my previous job I worked extensively with the Doe line of photocopy machines, and had nothing but good experiences. The machines are top quality and Doe's service contract covers even trivial problems. I have no connection to Doe, and recommend their product solely on its merit. I heartily recommend the Doe color copiers for our office copier purchase. They are a sound investment. Please let me know what you decide on this matter.

Example Letter #4


Since being assigned the task of researching and comparing the range of products that could best fulfill our current and future needs, I have determined that the (Name of Product) significantly outshines the others in terms of reputation, affordability, and support. The numerous glowing testimonies by companies currently benefiting from the product, and the abundance of positive references and reviews in the magazines of our trade, lead me to view the product as well-tested, legitimate, and of high quality.

In fact, in addition to fulfilling the requirements of our current situation, the product offers a number of supplementary capabilities that could prove useful down the road. Therefore, considering the information and insight that I have gathered, I highly recommend that we acquire the (Name of Product). Please let me know if you would like to review any of the supporting documents I have assembled through the process of my research.


State the resulting benefits as succinctly as possible. The use of "bullets" to mark a list of benefits may be helpful.

Example Sentences

Example Phrases