Promote a Product By Announcing a Special Sale or Complimentary Gift • Letter Templates and Guides

How to write this letter:

1Detail when, where, and how the reader can benefit from your offer.
2Announce what the specifics of your offer are, such as the exact percentage off certain merchandise, or what the complimentary gift is.
3Sell the product or service that the sale or gift promotes.
4Invite the reader to respond immediately, or offer to contact the customer yourself.


This letter announces a special sale or gift to entice the reader to buy a product. Steps one and two needn't be in order, but both are necessary to the letter.

Example Letter #1


The holiday season is fast approaching. Let me help you save time shopping for gifts.

I carry an absolutely unique gift line that is both historical and beautiful. I have hundreds of specimens of Dominican amber with insects. Additionally, I carry Dominican blue amber with and without insects.

Many of my customers also purchase a loupe to get a closer view at those insects in the amber. When you buy amber from me, I will discount the loupe 25%!

Here are some of the things people are saying about my amber:

*(list testimonials)

A full display of photographs and pricing can be found on my web site (list web address), or you can call me at 555-5555. I'll be happy to answer your questions.

Example Letter #2


We are offering all Doe customers a chance to save up to 45% on computer software this Saturday, March 15, from 8:00 a.m. to 9:00 p.m., at our Main Street store. Receive discounts on all the latest software packages by bringing canned food for the homeless. The more food you bring, the more you save. Plan to be there!

Example Letter #3


Great news! Next week, on January 25, Doe fine cosmetics will extend an incredible offer. Buy $15 worth of your favorite cosmetics and you will receive a handy carrying case, lipstick in Berrypink, lip liner in Rock Mauve, and our famous age-defying moisturizing cream. Don't be left out! Mark your calendar now. This unique offer is available for one day only.

As a long-time user of Doe cosmetics, you are no doubt aware of their hypoallergenic ingredients and color that stays true. But did you know they are made of only the finest natural ingredients, which makes them gentle to your skin and environmentally friendly? And Doe never tests its products on animals.

Approximately two days before the sale you should receive a coupon in the mail reminding you of this fantastic offer. Redeem it for your special gift at the nearest fine department store with a $15 Doe cosmetic purchase.

Example Letter #4


For a limited time Doe Flooring will install your new hardwood floor for 10% off their already low prices when you present this coupon to any Doe Flooring center. Many new styles and colors are in stock, and professional decorators will help you choose the finest flooring to match your decor. The first 20 customers will also receive a gallon of Floor Revive, our patented dressing for protecting and preserving fine wood floors. But hurry, this offer can't last forever. Come in now to see our fantastic selection.

Example Letter #5


When we say we appreciate your business, we mean it. As a Charter Member, the Doe Credit Card gives you special treatment with our Cardholder Rewards Program--and your first reward is here!

The enclosed phone card gives you ten free minutes of XYZ long distance phone service. Using it will not affect your regular long distance service, whether or not you already use XYZ service. There is no gimmick, no catch, and no obligation. Any combination of calls made within the domestic U.S. adding up to ten minutes is entirely free. Just carefully read the enclosed literature on how to use the card, and your phone card is ready to go.

So call today, compliments of the Doe Card. When your ten free minutes are up, you can add additional minutes to the enclosed card in any $10 (20 minutes) increment by calling 555-5555. Fifty cents per minute will be conveniently charged to your Doe Card account.

If you have questions or comments about your phone card, call our 24 hour customer service line at 555-5555.

Example Letter #6


Now you can own the diamond of your dreams for as little as $29.95 per month.

Doe Diamonds International is your source to bring higher quality diamonds direct from the cutting wheels straight to your home. Because the Doe family includes miners, exporters and manufacturers you can count on buying your diamond at a substantial savings below its appraised value. In addition, the jewels Doe Diamonds selects to present to you are graded and appraised twice. First by Doe's own experts, who have many years of experience grading diamonds, and second by an independent appraiser that issues a written report certifying the quality of your diamond.

You can feel confident when you purchase through Doe Diamonds International. Call one of our representatives at 555-5555 to receive your free Diamond-Pak.

Write Your Letter Step-by-Step


Detail when, where, and how the reader can benefit from your offer.

Example Sentences for Step 1

Example Phrases for Step 1


Announce what the specifics of your offer are, such as the exact percentage off certain merchandise, or what the complimentary gift is.

Example Sentences for Step 2

Present this ad and save 40% off any pair of eyeglasses. That's a possible savings of $40 to $175. This sale includes all frames and all prescription lenses. Get a free ear piercing with the purchase of any starter set. Now, all 14-carat gold starter kits are 15% off. This sale features 10% off all purchases totaling $150 or more. These are the rules: buy one CD at the regular price and get the next two for $3.99 each! Get a haircut for each family member and pay only $15 each--a savings of $5 on each haircut. When you buy any car on the lot this weekend, you will receive a double bonus--a gift certificate for 10 free car washes at any Doe Car Wash and a $200 cash rebate. As a preferred customer, you can cash in on our greatest sale ever--50% off all merchandise on the sales floor, and free refreshments, too! For this month only, you will save 15% on all bulk orders. We are so confident that we are the best in the industry that we offer our first-time customers a free month's trial of our health and fitness facilities. If at the end of the month you are not satisfied, you can cancel your contract with no further obligation. For each friend or associate who purchases from us because you referred them, you will receive a $10 gift certificate to the Doe Restaurant located in downtown Springfield. We have marked down our entire inventory to make room for new merchandise. You'll never see savings like this again! Our installation is FREE. Plus, with our free in-home estimates, you'll never have to leave the comfort of your own home.

Example Phrases for Step 2


Sell the product or service that the sale or gift promotes.

Example Sentences for Step 3

Example Phrases for Step 3