Example Letter #1
Always searching for experienced talent, I attended your awards banquet Thursday evening. I would like you to consider a managerial position with Doe Corporation to help us market our newest line of computer software.
You are a natural choice for this position. You have excellent training in computers and impressive experience in sales, and you get the job done. We feel you would integrate easily in our current staff.
Because of our high volume, we can offer you better sales commissions than other software firms. With Doe Corporation, you could be making at last 20 percent more in commissions than you are in your present position. And the future looks even brighter.
Please consider this offer and call me at 555-5555.
Example Letter #2
As we have worked together over the past two years, I have been impressed with your knowledge of the industry and the congenial manner with which you treat your clients. We will soon have a special sales position available in our company, and I would like to offer it to you. It is a position that will require your knowledge and sensitivity.
In addition to a generous benefit package, including full health insurance coverage and ample vacation time, we can offer you a base salary, commissions, and bonus package that is second to none. Because our product has been around for the past one hundred years and our good name is both well known and respected, selling it is not difficult.
If you are interested, call me at 555-5555 to discuss this offer further. Since this is a sensitive subject, I would appreciate it if you would keep this offer confidential until you have made your decision. I hope to hear from you soon.
Example Letter #3
A mutual acquaintance, John Doe, mentioned that you might be interested in moving to another company. Your sales record at Doe International is impressive, and I would like to extend an offer for you to join our sales force. We are looking for someone with your management skills who could eventually step into the position of district sales manager. We can offer you a profit-sharing plan with bonuses, but more importantly, an opportunity to grow with a leader in the industry. If you are interested in discussing this possibility further, call me at 555-5555, and my secretary will schedule an appointment. Of course, I will hold all of our communications in strictest confidence.
Example Letter #4
Doe International, the Nation's Leading New Homeowner Welcoming Service, welcomes you once again to your new home and invites you to inquire about a career opportunity on our national sales force.
Earn unlimited income and meet new people while helping us continue our welcoming program in your new community. This unique career features flexible day hours, paid training bonuses, extra sales incentives, health care benefits, and auto reimbursements.
Take advantage of this incredible opportunity now by calling 555-5555. Our representatives are waiting for your call.
Write Your Letter Step-by-Step
Open the letter by telling the prospect how you obtained his or her name.
Invite the prospective salesperson to accept a sales position with your company.
Explain why you think he or she qualifies for the job.
Tell the prospective salesperson how he or she will benefit from selling your product.
Discuss further contact.