Example Letter #1
Thank you for your time last week. As I mentioned, I am especially eager to introduce you to a new product that will make mealtimes much more enjoyable. If you have ever been hungry but have not wanted to take the time to fix something, or if you have ever been discouraged by the clean-up that follows, you won't want to miss this new product.
I am demonstrating our revolutionary system at the home of Jane Doe Saturday morning, June 5, at 10:00 a.m., and hope you can join us. If this time is inconvenient, please call me at the Springfield store or at home (555-5555) and we will work out another schedule. I hope to see you soon.
Example Letter #2
Last weekend when you talked about the possibility of buying a new home, you showed interest in our floor plans, so I thought you would like to see a model home that is being finished this week.
Our homes offer many amenities that are normally found only in much higher priced homes. Extra touches include walnut cabinets, plush carpets, double-glass windows, and French doors. Come see for yourself! Call me at 555-5555, and I will arrange to meet you there for a personal tour.
Example Letter #3
A friend of yours, John Doe, mentioned that you are in the market for a new stereo system. We here at Springfield Sound offer the widest selections of stereo systems and components in the state. Yesterday we received a large shipment of new components that we have organized into affordable, high-quality packages. I will demonstrate several of these new systems on Saturday, June 3, at 4:00 p.m. I hope you will be able to join us. If not, stop by our store at your convenience to experience state of the art stereo sound.
Write Your Letter Step-by-Step
If applicable, remind the reader of any previous contact or of any referrals.
Give a sales pitch but don't give all of the details. Make the customer want to know more about your product or service.
Ask the prospective customer to meet with you to discuss the product or service.