Invite a Prospective Customer to a Sales Appointment, Presentation, or Demonstration • Letter Templates and Guide

How to write this letter:

1If applicable, remind the reader of any previous contact or of any referrals.
2Give a sales pitch but don't give all of the details. Make the customer want to know more about your product or service.
3Ask the prospective customer to meet with you to discuss the product or service.

Tips

The purpose of this letter is to ask for a face-to-face meeting to sell your product or service. When extending the invitation, hint at what your services or product can do for your reader, but leave the details out. A good way to intrigue the reader is to ask a leading question or a series of leading questions pertaining to what you offer.

Example Letter #1

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Thank you for your time last week. As I mentioned, I am especially eager to introduce you to a new product that will make mealtimes much more enjoyable. If you have ever been hungry but have not wanted to take the time to fix something, or if you have ever been discouraged by the clean-up that follows, you won't want to miss this new product.

I am demonstrating our revolutionary system at the home of Jane Doe Saturday morning, June 5, at 10:00 a.m., and hope you can join us. If this time is inconvenient, please call me at the Springfield store or at home (555-5555) and we will work out another schedule. I hope to see you soon.

Example Letter #2

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Last weekend when you talked about the possibility of buying a new home, you showed interest in our floor plans, so I thought you would like to see a model home that is being finished this week.

Our homes offer many amenities that are normally found only in much higher priced homes. Extra touches include walnut cabinets, plush carpets, double-glass windows, and French doors. Come see for yourself! Call me at 555-5555, and I will arrange to meet you there for a personal tour.

Example Letter #3

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A friend of yours, John Doe, mentioned that you are in the market for a new stereo system. We here at Springfield Sound offer the widest selections of stereo systems and components in the state. Yesterday we received a large shipment of new components that we have organized into affordable, high-quality packages. I will demonstrate several of these new systems on Saturday, June 3, at 4:00 p.m. I hope you will be able to join us. If not, stop by our store at your convenience to experience state of the art stereo sound.

Write Your Letter Step-by-Step

1

If applicable, remind the reader of any previous contact or of any referrals.

Example Sentences

Example Phrases

2

Give a sales pitch but don't give all of the details. Make the customer want to know more about your product or service.

Example Sentences

Is your business in danger of bankruptcy? Read the remainder of this letter to learn the main financial pitfalls that threaten the small business owner. You don't have to be wealthy to afford a life insurance plan that will secure your family's financial future after you die. Did you know that your rent may be as high as a house payment? You can get a home loan even if you don't make much money. At the Doe Mortgage Company we specialize in low income housing options. I know that you plan to host a conference next year. Have you already started planning a theme for the decor and food? Have you begun searching for that perfect location for the conference? Have you organized a team to handle all the electrical equipment? Have you thought about choosing a caterer? Maybe you won't have to. We specialize in organizing conferences for large organizations like yours. We sell the widest variety of station wagons in the state. Selecting a new computer system can be a difficult experience, if you don't purchase it from a supplier who understands your computing needs. All of our suppliers offer three consultation hours before you buy and five more consultation hours after you buy--free of charge! You've never had a knife unless you've had a Doe stainless steel multipurpose kitchen knife! Can your favorite knife cut through frozen chicken--bones included--and still slice an overripe tomato? The Doe stainless steel knife can do that and more. I want to give you a luxurious facial and manicure in the comfort of your own home. Why not invite your friends over and have a Doe Cosmetics party--on me?

Example Phrases

3

Ask the prospective customer to meet with you to discuss the product or service.

Example Sentences

Example Phrases