Copy a Letter
Example Letter #1
Introducing the only software package that can do your laundry.
Well, not quite. But you will be able to use the money you save to hire a housekeeper to do your laundry.
If you order the latest release of Doe Works before the end of the month, you will receive it for the low price of $29. Doe Works normally retails for $99.
To order your copy of Doe Works, call 555-5555 and have your credit card number handy. Before you know it, you will have lots of clean and pressed laundry!
Example Letter #2
Shop by catalog and save time and money! The prices of these beautiful suits and dresses consistently rival those in retail stores. Say goodbye to hasty purchases at the end of a long day. No more tired legs and feet! Relax! Let your eyes enjoy a walk through the pages and do your shopping at great savings.
All of our clothes are made of high quality wool, velour, silk, and rayon, and all are made in the USA. Our sizes range from petite to extra large with three different lengths (petite, medium, tall) for each pant size. With this introductory offer we are slashing our already low prices by an incredible 30%.
Our service offers one day delivery, low shipping costs, and full, immediate refunds if you are not satisfied. So, give your feet a break and enjoy shopping in the comfort of your own home. When you are ready to order, call our toll free number at 555-5555.
Example Letter #3
It's finally here! The long-awaited upgrade of Doe Tools is on its way to software stores all over America. You can be among the first to have it at a 20% discount by returning the attached card today. You will find that our latest version offers improved Internet support and a powerful new writing expert. In addition, the new version has made the preparation of labels and envelopes easier than ever. Return your response card today, or call us at 555-5555 to order your upgrade.
Since direct mail sales often depend on a single sales letter, you must get straight to the point. Give your information quickly and clearly, and give a strong sales pitch. State the benefits of your product or service in a way that the reader can quickly understand. This letter should be enthusiastic throughout.
1 Introduce your product or service with a statement that will catch the reader's attention.
2 If appropriate, make a special offer.
3 Enthusiastically highlight the benefits or features of your service or product.
4 Urge the reader to order your product and tell him or her how to go about doing so.