Introduce a Catalog, Brochure, or Other Sales Literature • Letter Templates and Guide

Guide

1Open the letter with a very light sales pitch. Describe the products or services featured in the accompanying catalog, brochure, or other sales literature.
2Tell your reader about the accompanying sales literature, and invite him or her to read it.
3Explain how to order.

Tips

The purpose of this cover letter is to persuade your prospective customer to read the accompanying catalog, brochure, or other sales literature. In effect, you are asking the prospective customer to take an active role in discovering what you offer.

Example Letter #1

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After a long day at the office, no one feels like spending a lot of time cooking, but you can't neglect your family's nutrition! Don't despair! We have a recipe collection featuring delicious low-fat dinners that includes techniques for cooking poultry, fish, beef, breads, vegetables and desserts in less than thirty minutes. This fantastic collection is now available to you.

Enclosed you will find our "fast and light" cooking brochure and five free recipes. You will notice that each recipe card includes a beautiful color photo of the prepared dish. Each recipe is given in an easy step-by-step format to help you achieve flawless results every time. You will be amazed at how quickly and easily you can prepare a nutritious meal that your family will love.

Just look through our brochure and decide which series of recipes suits your family's taste best. Then call our toll-free number to place your order. It's that simple.

Example Letter #2

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Doe Interiors is excited to announce its newest home furnishings line. Our fall/winter catalog features five beautifully-appointed interiors that you can visit in greater Springfield. Whether you prefer the Johnson' colonial decor, done in traditional elegance, or the Luthy's lake cottage in all its rustic beauty, we think you'll agree that Doe deserves its reputation for outstanding design and quality. All of the homes featured in the brochure may be visited during the month of November. Please visit us on location or call to schedule a free in-home consultation. We'd like to see your home on the cover of our spring/summer edition.

Example Letter #3

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Buying computers and accessories can be confusing. There are so many options available at so many different prices. Which ones do you need? Which ones are worth paying more for?

We at Doe Corporation would like to introduce you to a new kind of catalog featuring full-page comparisons of different monitors, CPU's, scanners, printers and a lot more. We do not promote any particular make or model, but simply show you which products are best for your applications. Then, when you have made your own decision, we can give you the best deal available on whatever you have chosen. Just call us at 555-5555.

Example Letter #4

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Regardless of whether you are in the market for a new pneumatic system right now, the enclosed catalog is worth exploring. Filled with information about the latest developments in pneumatics, and tips on how to make your present equipment more efficient, it is bound to captivate and every pneumatic engineer who knows his or her stuff! Be sure to send in the enclosed postcard if you would like more detailed specifications for any of the systems. And when the time comes to order, it's as easy as calling 555-5555!

Write Your Letter Step-by-Step

1

Open the letter with a very light sales pitch. Describe the products or services featured in the accompanying catalog, brochure, or other sales literature.

Example Sentences

I was sorry to hear that you were not able to attend our demonstration last week. We gave a great presentation on the newest multimedia systems designed especially for corporations like yours. Here are our latest fall fashions in their entire splendor. We at the Doe's understand how difficult it is for today's business women to find the time to shop, so we decided to bring the selections right to your front door. Join us in the tropics! Doe Resorts cordially invites you to take a vacation and visit our luxurious accommodations in the Hawaiian Islands. See the brochures for itineraries and prices. Selecting a new computer system can be a difficult experience, if you don't buy it from a supplier who understands your business needs. That is why we offer our services to you. We have installed over two hundred new systems in businesses like yours over the past two years. The enclosed brochure will give you valuable details. We at the Doe Corporation have always taken great pride in our work. We guarantee that our hand-made products are the best quality you can buy at the lowest cost possible. Check out our new line of picture frames. We know you'll be delighted to know that our portrait prices have remained surprising low. We still offer the highest quality photos available and we still carry the guarantees to go with them. We are proud to present the newest additions to our gourmet cookware. As always, our pots, pans, and woks are rated among the most durable and practical in the nation. They feature a lovely porcelain enamel exterior and a nonstick interior. As our advertising world becomes more visually oriented, you can depend on Doe Copiers to do the job right. We were the first company to manufacture color copiers for the office, and we have been perfecting the process ever since.

Example Phrases

2

Tell your reader about the accompanying sales literature, and invite him or her to read it.

Example Sentences

Example Phrases

3

Explain how to order.

Example Sentences

Example Phrases