Invite a Customer to Request a Sample Product or More Information • Letter Templates and Guides

How to write this letter:

1If relevant, mention any previous contacts or referrals to the reader.
2Give a sales pitch.
3Briefly tell about the sample product or free information you invite the customer to send for.
4Invite the reader to send for a sample product or free information.


You can give a lighter sales pitch than you would otherwise, because you do not have to rely solely on this letter to sell your product or service.

Example Letter #1


Finally! That anxiously awaited time is here. Your precious little bundle of joy has arrived. No doubt you are enjoying the happiness of the occasion; but sleepless nights and personal adjustments are depleting your energy reserves. Time eagerly spent with your new baby leaves precious little for you. That's why we have a line of makeup designed especially for new moms. One easy application and it looks beautiful all day. Make up that glides on in seconds--flawlessly.

Miss that beautiful glow of pregnancy? Then we have a very special offer for you. Just for requesting our new moms' makeup kit catalog we will send you a free sample of our new night cream, a perfect balance of antioxidant vitamins A and C to protect your skin and gentle alpha-hydroxy acids to enhance your skin's clarity and awaken your youthful glow. And it's yours, free, just for requesting a copy of our catalog.

Mark the YES box on the prepaid post card, and we will rush your free sample and catalog to you.

Example Letter #2


One of my patients, John Doe, mentioned that you are looking for a new dentist. You may want to consider Springfield Dental Associates. We offer a full line of dental services, including the latest techniques in cosmetic bleaching and bonding. We also have several associates who specialize in pediatric dentistry. Our modern facilities are conveniently located in the Springfield Mall and are open at convenient hours to suit any busy schedule.

I am enclosing a coupon to help you get acquainted with our services. For the modest fee of $10, you can receive an initial exam, bite-wing X-rays and a cleaning by our qualified dental hygienist. We think once you try Springfield Associates, you will return for all your dental care needs. Call 555-5555 soon for an appointment.

Example Letter #3


We haven't a clue as to why you haven't sent for your FREE SAMPLE pair of Doe pantyhose, so we thought you might need to take a closer look! Over 453,194 women in Kansas have already received a FREE SAMPLE pair because they wanted to take us up on this special introductory offer to try what we believe to be the most comfortable, best fitting pantyhose available.

Simply choose the size and the shade you prefer by scratching off the selections below. Then detach the postage-paid card and return it today. It's that easy. You will get your FREE pair and join more than 63 million women nationwide who have also enjoyed a sample pair of Doe Pantyhose.

Send for your gift today and enjoy the Doe difference.

Write Your Letter Step-by-Step


If relevant, mention any previous contacts or referrals to the reader.

Example Sentences for Step 1

Example Phrases for Step 1


Give a sales pitch.

Example Sentences for Step 2

Did you know that we offer even more exciting videos made for the whole family? If you are looking for low-cost entertainment that the entire family will enjoy, Doe videos are the answer. We have just added a new line of outdoor furniture to our already wide selection. Request our catalog and discover how you can make your patio as comfortable and attractive as your living room. When you go on your vacation, leave your dog with us at our pet hotel. We at Doe will love, pamper, and care for your pet the way you do at home. Our facilities feature fun-filled activities, well-balanced meals, and playful companionship for your pet each day. We are sure you want to do everything you can to help your baby adjust to her new surroundings, and we want to help you. Doe diapers hold your baby's wetness to keep your baby's skin dry and comfortable. Take a long look at your old car's interior. I know you don't want your new car's upholstery to look like that five years from now. But it will unless you do something about it right now! Let me help you keep your car's interior looking, feeling, and smelling new with Doe's miracle cleaning agents and essences. You probably know that your current maternity insurance plan covers the standard complications and delivery. But, do you know what it doesn't cover? Read the fine print because many plans will only cover those complications that endanger your health. This means that those problems which only endanger your unborn child's health--such as preterm labor--may not be covered. The Doe Corporation offers FULL insurance coverage with a low premium. Do you care as much about how your business appears on the outside as you do about the inside? Our landscape gardeners are experienced artists who have worked with hundreds of Springfield's finest establishments. Let us help you make your place of business look professional and inviting. Protect your hair from ultra violet rays and damaging swimming pool chemicals by treating your hair with our conditioning spray. Then neutralize those damaging chemicals with our after-swim shampoo.

Example Phrases for Step 2


Briefly tell about the sample product or free information you invite the customer to send for.

Example Sentences for Step 3

Example Phrases for Step 3


Invite the reader to send for a sample product or free information.

Example Sentences for Step 4

Example Phrases for Step 4