Write an Insurance Sales Letter • Letter Examples and Guide

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Example Letter #1


What would you pay for peace of mind? As your family's main financial support, you are naturally concerned about their future should anything happen to you. Doe Insurance offers the coverage you need to provide your family with security in the event that you are unable to.

Our enclosed brochure outlines a sampling of the benefits available through our family plan. Please fill out the enclosed information card, and one of our agents will be happy to explain what you may be missing. Of course, there is no obligation, but knowledge can bring peace of mind. We would be happy to help you.

Example Letter #2


You've just married. A baby is on the way. People depend on you. What if you were not there when they needed you? Fortunately, life insurance can provide the income they would need. I've enclosed an insurance ledger illustrating the very low cost of protecting your family. I would like an opportunity to sit down with you to review your situation. I'll give you a call in the next day or two to set up a time when we can do that. I look forward to meeting you.

Example Letter #3


Welcome to your new home. Finding a trusted physician, dry cleaner, or mechanic can be a difficult task when moving. Finding the right personal insurance consultant can be even harder--that's why we are here to help.

Doe Insurance Corporation is one of Kansas's largest and most trusted insurance companies. Because we have been serving Kansas customers for more than 50 years, we can offer you coverage and services that fit your individual needs.

As a complimentary service, we would like to offer you, at no obligation, a thorough personal insurance review which analyzes all of your potential needs and reviews your existing program. To benefit from this service, please call us at 555-5555.

Congratulations on your move. We look forward to hearing from you.

Letter-Writing Tips

Get straight to the point by immediately establishing the reader's need for your services. Give your information quickly and clearly, including a strong sales pitch that briefly outlines the benefits of your service. Urge the reader to read any enclosed literature that will help you make that sale.

Step-by-Step Guide

1 Immediately draw your reader's attention by pointing out the reasons why he or she needs insurance coverage.

Example Sentences

Example Phrases

2 Describe enclosed information about the type of insurance coverage you offer or persuade the reader to increase his or her insurance coverage.

Example Sentences

Example Phrases