Example Letter #1
Subject: (Home and Garden Expo)
Last year you attended the 10th annual Home and Garden Expo. The 11th Expo starts in just one week, (dates) and promises to be the best ever! I hope you will join us again.
The Expo features:
*(list prominent features)
To reserve your tickets for the 11th annual Home and Garden Expo, please e-mail your response today. You will receive a confirmation by e-mail.
I hope to see you in at the Expo!
Example Letter #2
Doe Roofing invites you to the Home Improvement Expo in balmy Orlando on (dates). You can view the full range of our roofing supplies at our company's booth in the Expo--Booth number 277, midway down Aisle B.
Our product specialists and sales representatives will be on hand to answer any questions you might have. While you're there, let's sit down and talk. I'll call you in advance to schedule a time.
I look forward to seeing you.