Example Letter #1
Your skin is your oldest friend. It's been with you since you gasped your first breath, through the carefree days of sun worship, and all the exhaust-filled streets of the world. It's time to give your friend a break. And we're here to lend a hand.
With a Doe30, our new Sunblock Stick for Lip and Eye, we have your sensitive and delicate skin covered. Doe30 is a perfect--and compact--complement to your beach bag. And if you need a new tote for all your sun essentials, you're in luck. For a limited time, if you buy Doe30, you will receive the handy and classy Doe Sun Bag. Hit the beach in style with your new tote--equipped with your must-have Doe30.
Have a great summer!
Example Letter #2
Your complimentary membership in Doe's Tanning Salon will expire on next month. By now you know the benefits--great looking body, healthy skin. You have that "California glow" all year around.
Don't go back to being a pale face. You can renew your membership for only ($)--that's 25% off the normal price. You deserve beautiful, healthy-looking skin. Renew your membership to Doe Tanning Salon today.
Example Letter #3
In just minutes, you can improve your appearance...
... with the sensational new Doe Anti-aging Cream!
You'll knock off years and look immediately younger when you apply Doe Anti-aging Cream. With the first application those wrinkles begin to fade and youthful color returns to your complexion. Soon, your skin feels supple and looks healthy and radiant.
Confirmed safe and effective in laboratories, Doe Anti-aging Cream is guaranteed to improve your appearance. For your trial bottle of Doe Anti-aging Cream at our special introductory price, just return the enclosed card with a check, money order, or credit card for only $4.95.
Try it for two weeks. You'll be astonished at the results. Get rid of wrinkles for pennies a day--and you get a full refund if you're not completely delighted.
Order your trial bottle of Doe Anti-aging Cream today. You'll be looking years younger before you know it!
P.S. Isn't it about time you turned the clock back?