Example Letter #1
Here's a deal you can't beat!
Save 25% on your next 12 video rentals and receive a bonus gift of one more free! This offer is exclusive to customers of Doe Video.
To take advantage of this incredible offer, simply fill out the enclosed order form and return it to us by (date). Or you can sign up the next time you rent a video from us.
But hurry! This offer is only good until (date).
Example Letter #2
Maybe you have overlooked our past notices. This is your FINAL NOTICE to take advantage of our "Video Rental Extravaganza" for only $20. This offer lasts only until (date). Here's how it works:
When you purchase our Video Rental Extravaganza coupon book, you get twenty 2-for-1 coupons good for the next year.
But you must act by (date).
Don't miss out on this incredible value. If you were to rent these videos individually, you would be paying ($). So act today!