Example Letter #1
Congratulations on your recent purchase of a Doe Blender. We welcome you to the family of Doe customers and look forward to serving you.
With that in mind, we hope you will take a few minutes to fill out the enclosed survey to evaluate our service to you. Your feedback is important to us in helping us determine how we can better serve you.
Thank you again for your purchase and for taking time to send in the survey.
Example Letter #2
Thank you so much for sending us your letter of appreciation. We are happy that Doe Floral could help your daughter's wedding. We always try to go the extra mile so that our customers will want to use our services again in the future.
Sometimes, when we receive a nice letter like yours, we ask for permission to use parts of it in our advertising. We would appreciate your allowing us to quote your letter as part of our upcoming advertising campaign. It is through customers like you that others learn about our business. If you can agree, please read, sign, and return the enclosed release. You can call me with any questions at 555-5555.
Thank you for your cooperation. We look forward to hearing from you.
Example Letter #3
We were honored to be able to cater your company's stockholders' meeting. We felt we were able to provide you a quality meal--and we appreciated your kind comments.
Our company receives much of its new business from word-of-mouth and testimonials of satisfied customers. We would so much appreciate your writing us a short letter of recommendation that we could use when we tell others about our service.
We want to thank you in advance for considering this. We look forward to serving your needs again.
Example Letter #4
LOSE 3 INCHES OFF YOUR WAIST IN JUST 14 DAYS OR YOUR MONEY BACK!
We aren't kidding! Try our delicious Doe Breakfast Bars every day for 2 weeks and see the difference. Once you do, write us a testimonial (minimum 50 words) describing how Doe Breakfast Bars reduced your waistline. The winning testimonials will be posted on our DoeBreakfastBar.com website and will receive a free six-bar box of Doe Breakfast Bars.
Click here to order your 14-day supply of Doe Breakfast Bars.
With your testimonial entry, you need to provide us the following statement:
"I have used Doe Breakfast Bars for at least 14 days and the testimonial I have submitted is accurate. I unconditionally release Doe to post my statement on the Internet should I be judged a winner."
Example Letter #5
As a longtime Doe Catalog advertiser, your opinion of our service is important--and we think it's important to other advertisers. We need your help.
I have enclosed a brief survey about our catalog. We would like to use it, along with surveys from our other customers, to create a new packet to go out to potential customers. Thanks in advance for taking a moment to help us out. We look forward to continuing to provide you with the best service possible.
Example Letter #6
We have appreciated your company's using Doe's Office Products for the past three years. You were one of our first clients and we are glad that our companies have grown together. May we ask a favor?
In our ongoing effort to attract new business, we rely on endorsements from our satisfied customers. We have a new advertising campaign beginning in March. Your statement on our service would really help us.
I have enclosed a release form and a stamped, return envelope for your convenience. Thanks in advance for taking a moment to help. Call me with any questions.
Example Letter #7
Since we last spoke, some notable services have been expanded at Doe Research. I feel these may be of interest to you. I invite you to explore these new services and the opportunities now available to your company.
Please take a few moments to review the enclosed information. I will call you this week to set up an appointment that is convenient for you.
Should you have any questions or immediate needs, please do not hesitate to phone me at the number below. I am looking forward to meeting with you soon.
Example Letter #8
Please accept my personal thanks for having stayed at Doe Resort. We enjoyed serving you and having you as our guest.
We are always trying to improve our service, and with that in mind I am asking you to rate our service and accommodations--tell us what you thought of us during your stay. I promise you we evaluate every comment.
We hope you will visit us again. Thanks in advance for your time.
Example Letter #9
Yes, we do read the cards left in our suggestion box. Yours was most appreciated. I passed your comment along to the advertising department, and they would like to quote it in one of our new advertisements.
Getting the word out about our service is always more effective when it comes from a happy customer. We would like share your experience with others.
I have enclosed a release form. If everything meets with your approval, just sign and return it in the enclosed envelope. Or, if you have any questions, please call me at 555-5555. I appreciate your thoughtfulness.
Example Letter #10
I want to let you know how much I enjoyed talking with you last week. I appreciated your kind comments about my company's service and how it made a difference for you. Statements such as yours make a real difference when it comes to soliciting other potential clients.
I wonder if you would mind our using your comments in some of our advertising? I have enclosed a stamped return envelope. If you could write down those key statements and allow us permission to quote you, it would mean so much.
Thanks for your help. We look forward to serving you again soon.
Example Letter #11
Doe Catering would like to say thanks for using our service for your recent office party. We depend on loyal customers like you for our continued success. And we would like to make a request.
Would you mind taking a moment to write a brief note about your recent experience with Doe Catering? We would like to quote you and others of our satisfied customers in our new advertising campaign.
If you have any questions please call me at 555-5555. A return, stamped envelope is enclosed. Thank you for your help.