Example Letter #1
Thank you for your interest in Doe Handbags. I have enclosed a brochure of our entire product line. As is evident from the brochures, our products are made from the finest leather and sturdiest brass hardware. Although we do not carry any baby bags per se, many of our customers have found that our fine totes or backpacks handily meet the demands which a busy mother places on her leather accessories. If you have any questions about any product or its features, please contact the sales representative named on the bottom of the brochure.
Example Letter #2
Thank you for requesting information about Doe Corporation. The enclosed sampler explains our product line and franchising opportunities. Please pay particular attention to section five of the sampler, which identifies the cities where franchises are no longer available. You should be aware that, as you suspected, franchise opportunities are no longer available in your city.
If you have further questions, please contact any of our salespersons at the telephone number above.
Example Letter #3
It was a pleasure talking with you today. I have enclosed a brochure which discusses your major concerns about variable annuities. Investments can be a complex and overwhelming topic. This brochure reduces the subject to its essential points. Particularly enlightening is the comparison of variable annuities to mutual funds on page 5. I also determined that the surrender charge in year six is 4% instead of 3%. I will give you a call in a week or so to see what you think.
Write Your Letter Step-by-Step
Thank the reader for the inquiry and identify what you have sent.
Briefly summarize the material you sent and call attention to specific sections of the literature, as necessary.
Respond to any specific questions asked in the original inquiry but not addressed in the literature you are sending.
Offer further assistance or indicate where or how your reader can reach a salesperson.